Is pre shave scrub profitable to sell on Amazon United States?

The niche generates $68K/yr across 4 tracked products. 90-day search growth is +8.4%. Flapen's verdict: Skip it (29/100).

How competitive is the pre shave scrub niche?

3 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pre shave scrub?

Top complaints mined from reviews: Smell, Ease Of Use, Ease Of Cleaning. The return rate is 0.4%.

When does demand for pre shave scrub peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 17.2× the quietest.

What does it cost to enter the pre shave scrub niche?

Listings span $7.38–$9.49; the average listing price is $8.32 (sweet spot $15–$100). The average incumbent carries 2,763 reviews — the moat a new listing must climb.

pre shave scrub

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,763.25

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.32

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$68K

$68K/yr · 140K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$7.38–$9.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, pre shave scrub is a $68K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 29/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pre shave scrub market data

Units sold / yr: 8K–10K; avg 1,250–1,500/product
Revenue / yr: $67K–$83K; units × avg price
Conversion rate: 5.8%
Avg BSR: #113
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 3.3%
Avg brand age: 61 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

eos85%
Tree Hut10%
Billie5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 17.2×

Open Trend

Top pre shave scrub search terms

eos body scrub40K/yr -6.9%2.7% conv.
eos scrub27K/yr -4.2%6.1% conv.
pre shave scrub13K/yr +20.2%2.8% conv.
pre shave exfoliator for women9K/yr +40.2%2.8% conv.
shave scrub6K/yr +43.9%3.5% conv.
eos exfoliating scrub6K/yr +24.4%6.4% conv.
shaving exfoliator for women5K/yr +14.9%3.8% conv.
pre shave exfoliator5K/yr +63.7%2.3% conv.
shaving exfoliator5K/yr +36.4%2.5% conv.
eos shave scrub4K/yr +34.1%7.1% conv.

All search terms

Top pre shave scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

eos Cashmere Skin Collection Pre-Shave Scrub - Vanilla Cashmere Exfoliating Body Scrub Hydrating Shea Sugar 7 fl oz

eos$7.764.6★1,847 rev

Tree Hut Vanilla Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz

Tree Hut$8.674.7★6,866 rev

Billie Body Buffer - Pre-shave Exfoliating Bar - 3.5 oz

Billie$9.494.6★1,841 rev

Tree Hut Coco Colada Shave Prep Polish Gently Soothe & Prep Skin Exfoliating Shave Essential 7 fl oz.

Tree Hut$7.384.7★499 rev

Newest

by launch date

Tree Hut Coco Colada Shave Prep Polish Gently Soothe & Prep Skin Exfoliating Shave Essential 7 fl oz.

Tree Hut$7.38499 rev

1y ago

Tree Hut Vanilla Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz

Tree Hut$8.676,866 rev

2y ago

eos Cashmere Skin Collection Pre-Shave Scrub - Vanilla Cashmere Exfoliating Body Scrub Hydrating Shea Sugar 7 fl oz

eos$7.761,847 rev

2y ago

Billie Body Buffer - Pre-shave Exfoliating Bar - 3.5 oz

Billie$9.491,841 rev

3y ago

What buyers say about pre shave scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“of course the scent- Lavender smells wonderful”

Soft Feel12%

“Soft skin”

Cleansing8%

“Good exfoliation”

Suitability Combination Skin5%

“this is great for my skin”

Suitability Dry Skin4%

“Exfoliate my skin so well”

Quality-Overall4%

“Quality Scrub”

Moist/Dry2%

“does help moisturize the skin”

Advertised Vs Actual Product2%

“As advertised”

Efficiency2%

“Effective”

Texture/Consistency-Overall2%

“The texture is so smooth and soft”

What buyers complain about

Smell25%

“Super strong, unpleasantly perfumey and chemically smell”

Ease Of Use13%

“hard to get out”

Ease Of Cleaning5%

“Not my favorite scrub by a long shot”

Allergies4%

“i had an allergy to the product”

Value For Money3%

“What I did NOT like was that 1-this is stupid expensive for what it is”

Leak-Proof3%

“Received the bottle leaking from the cap”

Hard Feel2%

“It was incredibly coarse”

Grip2%

“it dose make bathtub floor slippery”

Quality-Overall2%

“Quality control fail”

Suitability Winter Weather2%

“I always get bumps after shaving in the winter”

Top return reasons

Smell39%

Leak-Proof11%

Product Condition9%

Advertised Vs Actual Product8%

Value For Money6%

Defective Material/Parts5%

Functionality-Overall3%

Size-Overall2%