Skip to content

Pre Shave Oil

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -1.6% this quarter, so Pre Shave Oil is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$803K/yr267K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
55%top-5 click share · 14 brands · 78 sellers

Flapen Score

Pre Shave Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Pre Shave Oil is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre Shave Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Pre Shave Oil 267K times last year and spent an estimated $803K. The top 5 brands take 79% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $803K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
12.4%
Market size, estimated
$803Ka year
Peak month
December1.3× the quietest month
Top search term
pre shave oil51K searches a year

02 · Price

A sale here is worth $24.26.

Listings sell for $24.26 on average, from $5.71 to $90.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $24.26 that is $18K to $24K a year per listing.

Average price
$24.26inside the $15 to $100 sweet spot
Price range
$5.71–$90.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$24K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #292 within Men's. It carries 5,290 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#292in Men's
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,290per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Pre Shave Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$80K$161K$241K$321K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

78

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 94%

Open market

17%

  • Shave Secret36%
  • The Art of Shaving18%
  • Bevel10%
  • Viking Revolution9%
  • The Henna Guys6%
  • Tree Hut5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Pre Shave Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pre Shave Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pre shave oil51K/yr
  • pre shave oil for men37K/yr
  • shave secret21K/yr
  • shaving oil for men28K/yr
  • shave oil men24K/yr
  • preshave oil men22K/yr
  • shave secret shaving oil for men17K/yr
  • art of shaving pre shave oil11K/yr
  • preshave oil8K/yr
  • mens shave oil7K/yr

Reviews and returns

What reviews say buyers love and hate about Pre Shave Oil

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.3%of orders come back
“It has a horrible smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pre Shave Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data