Pre Shave Oil
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -1.6% this quarter, so Pre Shave Oil is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $803K/yr267K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 78 sellers
Flapen Score
Pre Shave Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Pre Shave Oil is stronger. Inside it, weaker.
Market
The Pre Shave Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Pre Shave Oil 267K times last year and spent an estimated $803K. The top 5 brands take 79% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $803K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 12.4%
- Market size, estimated
- $803Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- pre shave oil51K searches a year
02 · Price
A sale here is worth $24.26.
Listings sell for $24.26 on average, from $5.71 to $90.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $24.26 that is $18K to $24K a year per listing.
- Average price
- $24.26inside the $15 to $100 sweet spot
- Price range
- $5.71–$90.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $18K–$24K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #292 within Men's. It carries 5,290 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #292in Men's
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 5,290per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Pre Shave Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
78
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
17%
- Brand 136%
- Brand 218%
- Brand 310%
- Brand 49%
- Brand 56%
- Brand 65%
- Open — no brand owns it (8 brands, 17%)
Demand
Pre Shave Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Pre Shave Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pre shave oil51K/yr
- pre shave oil for men37K/yr
- shave secret21K/yr
- shaving oil for men28K/yr
- shave oil men24K/yr
- preshave oil men22K/yr
- shave secret shaving oil for men17K/yr
- art of shaving pre shave oil11K/yr
- preshave oil8K/yr
- mens shave oil7K/yr
Reviews and returns
What reviews say buyers love and hate about Pre Shave Oil
We read the reviews and the return reasons for every product selling here.
“It has a horrible smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pre Shave Oil questions
Answered from the same tracked data.









