Skip to content

Pre Shave Oil

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -1.6% this quarter, so Pre Shave Oil is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$803K/yr267K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
55%top-5 click share · 14 brands · 78 sellers

Flapen Score

Pre Shave Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Pre Shave Oil is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre Shave Oil market on Amazon at a glance

Pre Shave Oil is a $803K a year market on Amazon United States, with 267K searches a year. The top 5 brands take 79% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 267K times a year and 12.4% buy. Search demand moved -1.6% in 90 days, so the $803K a year market is softening.

Search volume
267K
Search growth, 90 days
-1.6%
Conversion
12.4%
Market size
$803K

02 · Money

The money is there.

Shoppers bought 30K to 40K units at $24.26 on average, 750 to 1,000 per product. Units times price is $728K to $970K a year.

Units sold
30K–40K
Units per product
750–1,000
Average price
$24.26
Units × price
$728K–$970K

03 · Shelf

Brands here are established.

The average listing ranks #292. 100% of listings ship Prime. 96% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 102 months.

Average BSR
#292
Prime
100%
Sponsored
96%
Out of stock
0.0%
Average brand age
102 months

Products

Top Pre Shave Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$80K$161K$241K$321K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

78

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

17%

  • Shave Secret36%
  • The Art of Shaving18%
  • Bevel10%
  • Viking Revolution9%
  • The Henna Guys6%
  • Tree Hut5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Pre Shave Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pre Shave Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pre shave oil51K/yr
  • pre shave oil for men37K/yr
  • shave secret21K/yr
  • shaving oil for men28K/yr
  • shave oil men24K/yr
  • preshave oil men22K/yr
  • shave secret shaving oil for men17K/yr
  • art of shaving pre shave oil11K/yr
  • preshave oil8K/yr
  • mens shave oil7K/yr

Reviews and returns

What reviews say buyers love and hate about Pre Shave Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%

It has a horrible smell

Unpleasant scent

Plastic smell

Motor Power9%−0.06

Faulty Pump

PUMP broken

Pump didn't work

Ease Of Use7%−0.04

hard to get off

But the bottle is very hard to get open

Hard to open

Value For Money6%

Dramatic Price Increase

But Expensive

over priced

Oily/Greasy6%

found it greasy

But is a little oily

Too thin for an oil

Love

Smell35%

Very refreshing and smells good

clean scent

Amazing scent

Soft Feel12%

makes your skin super soft

leaves skin soft

Silky smooth

Quality-Overall11%+1.06

Excellent product

Years old reliable product

Trusted brand and good value

Moist/Dry6%+0.83

It moisturizes well

Moisturizes the face

Great moisturizer

Value For Money6%

Reasonably priced

Good price

worth the money

Return

0.3% Return rate 8% Fixable by listing

Motor Power34%▇▆▆██▆

Faulty Pump

PUMP broken

Pump didn't work

Smell22%▆█▇▆▆▇

It has a horrible smell

Unpleasant scent

Plastic smell

Leak-Proof12%▆▆█▇▄█

Do you think maybe it leaked

product leaked out

Received a Leaking Bottle

Advertised Vs Actual Product6%█▅█▃▇▇
Functionality-Overall4%▅▇▇█▅▇

the functionality is not there

Could not get pump to work

It doesn't work as it should

FAQ

Common Pre Shave Oil questions

Answered from the same tracked data.