Skip to content

Pre Shave

Fail

The top 5 brands take 100% of clicks, so Pre Shave is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$135K/yr90K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
91%top-5 click share · 5 brands · 51 sellers

Flapen Score

Pre Shave against its category

The dotted line is the Beauty & Personal Care average. Past it, Pre Shave is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre Shave market on Amazon at a glance

Shoppers on Amazon United States searched for Pre Shave 90K times last year and spent an estimated $135K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
13.5%
Market size, estimated
$135Ka year
Peak month
October1.2× the quietest month
Top search term
pre shave29K searches a year

02 · Price

A sale here is worth $11.12.

Listings sell for $11.12 on average, from $5.71 to $12.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $11.12 that is $17K to $22K a year per listing.

Average price
$11.12under the $15 to $100 sweet spot
Price range
$5.71–$12.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$22K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Men's. It carries 5,543 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#28in Men's
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,543per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top Pre Shave products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

$0$13K$27K$40K$54K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

51

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Proraso74%
  • Williams17%
  • Bevel4%
  • Mennen3%
  • Viking Revolution3%

Demand

Pre Shave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Pre Shave search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pre shave29K/yr
  • proraso pre shave19K/yr
  • preshave10K/yr
  • preshave for men8K/yr
  • pre-shave4K/yr
  • proraso pre shave cream8K/yr
  • pre shave cream6K/yr
  • pre shave for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Pre Shave

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.2%of orders come back
“There's No Scent In The Bottle I Received”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pre Shave questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data