pre shave
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 90K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,542.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.71–$12.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pre shave is a $135K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pre shave market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- $139K–$167K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 108 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Proraso74%
- Williams17%
- Bevel4%
- Mennen3%
- Viking Revolution3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top pre shave search terms
- pre shave29K/yr
- proraso pre shave19K/yr
- preshave10K/yr
- preshave for men8K/yr
- pre-shave4K/yr
- proraso pre shave cream8K/yr
- pre shave cream6K/yr
- pre shave for men6K/yr
Top pre shave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Proraso Pre-Shave Conditioning Cream for Men Refreshing and Toning with Menthol and Eucalyptus Oil 3.6 oz
Proraso$12.554.7★8,194 rev
Williams Lectric Shave Electric Razor Pre-Shave 7 Ounce
Williams$5.714.6★19,653 rev
Proraso Pre Shave Conditioning Cream - Oatmeal & Green Tea - Nourishing & Gentle Formula for Sensitive Skin - Premium Italian Pre Shave Cream - 3.6oz
Proraso$12.724.6★6,289 rev
Proraso Pre Shave Conditioning Cream - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing for Coarse or Hard Beards - Premium Italian Pre Shave Cream - 3.6oz
Proraso$12.594.7★2,962 rev
Proraso Pre Shave Conditioning Cream - Aloe Vera & Vitamin E - Protective Formula for Dry Rough Skin & Beard - Premium Italian Pre Shave Cream - 3.6oz
Proraso$12.704.7★1,088 rev
Newest
by launch date
Bevel Pre Shave Oil for Men with Castor Oil Olive Oil and Tea Tree Oil Helps Soften Hair and Protect Skin from Irritation and Razor Burn 2 Fl Oz
Bevel$11.98935 rev
Proraso Pre Shave Conditioning Cream - Aloe Vera & Vitamin E - Protective Formula for Dry Rough Skin & Beard - Premium Italian Pre Shave Cream - 3.6oz
Proraso$12.701,088 rev
Viking Revolution Sandalwood Pre-Shave Oil for Men - Smooth Irritation-Free Shave 1 Fl Oz - All Skin Types
Viking Revolution$9.743,047 rev
Proraso Pre Shave Conditioning Cream - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing for Coarse or Hard Beards - Premium Italian Pre Shave Cream - 3.6oz
Proraso$12.592,962 rev
Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
Mennen$10.942,172 rev
Trending
90-day click momentumProraso Pre Shave Conditioning Cream - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing for Coarse or Hard Beards - Premium Italian Pre Shave Cream - 3.6oz
Proraso$12.594.7★
Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
Mennen$10.944.5★
Proraso Pre-Shave Conditioning Cream for Men Refreshing and Toning with Menthol and Eucalyptus Oil 3.6 oz
Proraso$12.554.7★
Williams Lectric Shave Electric Razor Pre-Shave 7 Ounce
Williams$5.714.6★
Proraso Pre Shave Conditioning Cream - Aloe Vera & Vitamin E - Protective Formula for Dry Rough Skin & Beard - Premium Italian Pre Shave Cream - 3.6oz
Proraso$12.704.7★
What buyers say about pre shave
What buyers praise and complain about, mined from review topics.What buyers love
“clean scent”
“Excellent product”
“worth the money”
“As advertised”
“DOES A GREAT JOB”
“Very Smooth”
“Smooth, no irritation”
“Definitely makes shaving must easier”
“moisturizing my face”
“ease of use plus it's inexpensive”
What buyers complain about
“There's No Scent In The Bottle I Received”
“Do you think maybe it leaked”
“More expensive than Williams Lectric Pre-Shave”
“I kept getting painful skin irritations”
“Dont use it every”
“a dry face”
“Didn't Help My Situation”
“Didnt like how little the bottle is”
“it's just very oily with a scent that very unpleasant”
“I believe they have diluted it”
Top return reasons
Common questions
- Is pre shave profitable to sell on Amazon United States?
- The niche generates $135K/yr across 8 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the pre shave niche?
- 5 brands and 51 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pre shave?
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.2%.
- When does demand for pre shave peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the pre shave niche?
- Listings span $5.71–$12.72; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 5,543 reviews — the moat a new listing must climb.