Pre Shave
FailThe top 5 brands take 100% of clicks, so Pre Shave is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $135K/yr90K searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 51 sellers
Flapen Score
Pre Shave against its category
The dotted line is the Beauty & Personal Care average. Past it, Pre Shave is stronger. Inside it, weaker.
Market
The Pre Shave market on Amazon at a glance
Shoppers on Amazon United States searched for Pre Shave 90K times last year and spent an estimated $135K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $135Ka year
- Peak month
- October1.2× the quietest month
- Top search term
- pre shave29K searches a year
02 · Price
A sale here is worth $11.12.
Listings sell for $11.12 on average, from $5.71 to $12.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $11.12 that is $17K to $22K a year per listing.
- Average price
- $11.12under the $15 to $100 sweet spot
- Price range
- $5.71–$12.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $17K–$22K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Men's. It carries 5,543 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Men's
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 5,543per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 108 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 108 months
Products
Top Pre Shave products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Proraso Pre-Shave Conditioning Cream for Men Refreshing and Toning with Menthol and Eucalyptus Oil 3.6 oz
- Price
- $12.55
- Rating
- 4.7/5
- Reviews
- 8,194
- Age
- 21y ago

Williams Lectric Shave Electric Razor Pre-Shave 7 Ounce
- Price
- $5.71
- Rating
- 4.6/5
- Reviews
- 19,653
- Age
- 22y ago

Proraso Pre Shave Conditioning Cream - Oatmeal & Green Tea - Nourishing & Gentle Formula for Sensitive Skin - Premium Italian Pre Shave Cream - 3.6oz
- Price
- $12.72
- Rating
- 4.6/5
- Reviews
- 6,289
- Age
- 15y ago

Proraso Pre Shave Conditioning Cream - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing for Coarse or Hard Beards - Premium Italian Pre Shave Cream - 3.6oz
- Price
- $12.59
- Rating
- 4.7/5
- Reviews
- 2,962
- Age
- 11y ago

Proraso Pre Shave Conditioning Cream - Aloe Vera & Vitamin E - Protective Formula for Dry Rough Skin & Beard - Premium Italian Pre Shave Cream - 3.6oz
- Price
- $12.70
- Rating
- 4.7/5
- Reviews
- 1,088
- Age
- 6y ago
Trending
estimated 90-day click momentum
Proraso Pre Shave Conditioning Cream - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing for Coarse or Hard Beards - Premium Italian Pre Shave Cream - 3.6oz
- Price
- $12.59
- Rating
- 4.7/5
- Reviews
- 2,962
- Age
- 11y ago

Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
- Price
- $10.94
- Rating
- 4.5/5
- Reviews
- 2,172
- Age
- 14y ago

Proraso Pre-Shave Conditioning Cream for Men Refreshing and Toning with Menthol and Eucalyptus Oil 3.6 oz
- Price
- $12.55
- Rating
- 4.7/5
- Reviews
- 8,194
- Age
- 21y ago

Williams Lectric Shave Electric Razor Pre-Shave 7 Ounce
- Price
- $5.71
- Rating
- 4.6/5
- Reviews
- 19,653
- Age
- 22y ago

Proraso Pre Shave Conditioning Cream - Aloe Vera & Vitamin E - Protective Formula for Dry Rough Skin & Beard - Premium Italian Pre Shave Cream - 3.6oz
- Price
- $12.70
- Rating
- 4.7/5
- Reviews
- 1,088
- Age
- 6y ago
Newest
by launch date
Bevel Pre Shave Oil for Men with Castor Oil Olive Oil and Tea Tree Oil Helps Soften Hair and Protect Skin from Irritation and Razor Burn 2 Fl Oz
- Price
- $11.98
- Rating
- 4.6/5
- Reviews
- 935
- Age
- 4y ago

Proraso Pre Shave Conditioning Cream - Aloe Vera & Vitamin E - Protective Formula for Dry Rough Skin & Beard - Premium Italian Pre Shave Cream - 3.6oz
- Price
- $12.70
- Rating
- 4.7/5
- Reviews
- 1,088
- Age
- 6y ago

Viking Revolution Sandalwood Pre-Shave Oil for Men - Smooth Irritation-Free Shave 1 Fl Oz - All Skin Types
- Price
- $9.74
- Rating
- 4.5/5
- Reviews
- 3,047
- Age
- 7y ago

Proraso Pre Shave Conditioning Cream - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing for Coarse or Hard Beards - Premium Italian Pre Shave Cream - 3.6oz
- Price
- $12.59
- Rating
- 4.7/5
- Reviews
- 2,962
- Age
- 11y ago

Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
- Price
- $10.94
- Rating
- 4.5/5
- Reviews
- 2,172
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
51
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Proraso74%
- Williams17%
- Bevel4%
- Mennen3%
- Viking Revolution3%
Demand
Pre Shave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Pre Shave search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pre shave29K/yr
- proraso pre shave19K/yr
- preshave10K/yr
- preshave for men8K/yr
- pre-shave4K/yr
- proraso pre shave cream8K/yr
- pre shave cream6K/yr
- pre shave for men6K/yr
Reviews and returns
What reviews say buyers love and hate about Pre Shave
We read the reviews and the return reasons for every product selling here.
“There's No Scent In The Bottle I Received”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pre Shave questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









