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Pre Electric Shave Lotion for Men

Maybe

Buyers convert on 22.2% of searches. But the top 5 brands take 100% of clicks, so Pre Electric Shave Lotion for Men is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$1.0M/yr262K searches / yr
90-day growth
+14.9%search demand this quarter
Competition
88%top-5 click share · 5 brands · 70 sellers

Flapen Score

Pre Electric Shave Lotion for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Pre Electric Shave Lotion for Men is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre Electric Shave Lotion for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Pre Electric Shave Lotion for Men 262K times last year and spent an estimated $1.0M. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 22.2% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
+14.9%
Conversion, latest week
22.2%
Market size, estimated
$1.0Ma year
Peak month
May1.4× the quietest month
Top search term
lectric shave61K searches a year

02 · Price

A sale here is worth $18.05.

Listings sell for $18.05 on average, from $5.71 to $28.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At $18.05 that is $144K to $181K a year per listing.

Average price
$18.05inside the $15 to $100 sweet spot
Price range
$5.71–$28.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
8,000–10,000
Revenue per listing a year
$144K–$181K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Men's. It carries 3,482 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#35in Men's
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,482per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Pre Electric Shave Lotion for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 218%
  • Brand 311%
  • Brand 45%
  • Brand 54%

Demand

Pre Electric Shave Lotion for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pre Electric Shave Lotion for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lectric shave61K/yr
  • afta pre-electric shave lotion25K/yr
  • electric shave lotion25K/yr
  • williams lectric shave18K/yr
  • pre shave for electric razors19K/yr
  • pre electric shave lotion for men19K/yr
  • electric shave17K/yr
  • lectric shave pre-shave10K/yr
  • pre electric shave8K/yr
  • preshave electric shave lotion8K/yr

Reviews and returns

What reviews say buyers love and hate about Pre Electric Shave Lotion for Men

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unpleasant Overpowering Scent”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pre Electric Shave Lotion for Men questions

Answered from the same tracked data.