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Pr Lotion

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 84% of clicks, so Pr Lotion is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$61K/yr37K searches / yr
90-day growth
+27.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 9 sellers

Flapen Score

Pr Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Pr Lotion is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pr Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Pr Lotion 37K times last year and spent an estimated $61K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+27.5%
Conversion, latest week
6.5%
Market size, estimated
$61Ka year
Peak month
April4.7× the quietest month
Top search term
bicarb for runners11K searches a year

02 · Price

A sale here is worth $25.39.

Listings sell for $25.39 on average, from $10.03 to $36.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 750 to 1,000 of them. At $25.39 that is $19K to $25K a year per listing.

Average price
$25.39inside the $15 to $100 sweet spot
Price range
$10.03–$36.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$25K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,187 within Lotions. It carries 994 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#1,187in Lotions
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
994per listing
Listings tracked
10

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Pr Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • Brand 158%
  • Brand 218%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Pr Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarAugMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.7×

Search terms

Top Pr Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bicarb for runners11K/yr
  • pr lotion18K/yr
  • pr lotion amp human performance3K/yr
  • bi carb for runners2K/yr
  • amp human pr lotion2K/yr

Reviews and returns

What reviews say buyers love and hate about Pr Lotion

We read the reviews and the return reasons for every product selling here.

8%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“was not very effective for me”
A buyer, on “Functionality-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Pr Lotion questions

Answered from the same tracked data.