Is pr lotion profitable to sell on Amazon United States?

The niche generates $61K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the pr lotion niche?

8 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in pr lotion?

Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.1%.

When does demand for pr lotion peak?

Demand peaks in Mar–Apr–May; the busiest month runs 4.7× the quietest.

What does it cost to enter the pr lotion niche?

Listings span $10.03–$36.79; the average listing price is $25.39 (sweet spot $15–$100). The average incumbent carries 994 reviews — the moat a new listing must climb.

pr lotion

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.39

avg listing price — sweet spot $15–$100

Price range

Great$10.03–$36.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good994.2

avg incumbent reviews — the moat a new listing must climb

Growth

Good+27.5%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$61K

$61K/yr · 37K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, pr lotion is a $61K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pr lotion market data

Units sold / yr: 3K–3K; avg 750–1,000/product
Revenue / yr: $63K–$76K; units × avg price
Conversion rate: 6.5%
Avg BSR: #1,187
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 7.7%
Avg brand age: 68 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Momentous58%
SPORTLEGS18%
Earthborn Elements6%
NATURE'S PATH NUTRACEUTICALS5%
BioWisdom Nutraceuticals4%
Boost Oxygen3%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +27.5% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.7×

Open Trend

Top pr lotion search terms

bicarb for runners11K/yr +28.5%2.0% conv.
pr lotion18K/yr -10.0%6.2% conv.
pr lotion amp human performance3K/yr +191.9%8.9% conv.
bi carb for runners2K/yr +93.8%1.2% conv.
amp human pr lotion2K/yr +68.1%12.4% conv.

All search terms

Top pr lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amp Human PR Lotion - Performance & Recovery Bicarb Sports Lotion - Informed Sport Certified - Natural Electrolyte Sodium Bicarbonate (300 g Bottle)

Momentous$34.474.4★1,802 rev

SPORTLEGS Pre-Exercise Metabolic Primer for Runners Cyclists and Endurance Athletes - Helps Muscles Use and Recycle Lactate for Smoother Longer Efforts - NSF Certified for Sport - 120 Capsules

SPORTLEGS$34.404.6★3,634 rev

Amp Human PR Lotion - Performance & Recovery Bicarb Sports Lotion - Informed Sport Certified - Natural Electrolyte Sodium Bicarbonate (300 g Bottle)

Momentous$36.793.8★22 rev

Earthborn Elements Bicarb Blend 200 Capsules Pure & Undiluted No Additives

Earthborn Elements$20.524.5★119 rev

Sodium Bicarbonate 650 mg Tablets - Strongest Alkaline Tablets - Electrolyte Supplement & Keto Electrolyte Pills Salt Hydration & Rehydration Endurance Stamina: 120 Capsules

NATURE'S PATH NUTRACEUTICALS$31.824.6★462 rev

Newest

by launch date

Boost Oxygen Electrolyte & Bicarbonate Hydration Packets | Rapid Hydration Oxygenation & Recovery | Supports Circulation & Reduces Fatigue | Mixed Berry | 6 Pack

Boost Oxygen$12.95157 rev

10mo ago

Sodium Bicarbonate Powder Supports pH Balance - Potassium Bicarbonate Slow Release Formula for Better Absorption - Bicarb Potassium Powder Helps Reduce Body Acid - Bicarbonato De Sodio Supplement

Just Fitter$29.6831 rev

11mo ago

PR-26 by Real Time 3 fl oz Recovery Topical Lotion with Glide for Athletes - 26 Natural Ingredients: Arnica Magnesium Oil Turmeric - Pre & Post Workout Muscle + Joint Rub for Athletic Lifestyle

Real Time Pain Relief$23.3642 rev

11mo ago

SPORTLEGS Pre-Exercise Metabolic Primer for Runners Cyclists and Endurance Athletes - Helps Muscles Use and Recycle Lactate for Smoother Longer Efforts - NSF Certified for Sport - 15 Capsules

SPORTLEGS$10.033,634 rev

5y ago

Earthborn Elements Bicarb Blend 200 Capsules Pure & Undiluted No Additives

Earthborn Elements$20.52119 rev

5y ago

What buyers say about pr lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall8%

“Overall this product mostly meets the advertised information”

Smell8%

“clean, fresh smell”

Muscle Pain Relief8%

“Fast-Acting Relief for Post-Workout Muscle Soreness”

Efficiency8%

“Works well”

Value For Money6%

“Worth it”

Advertised Vs Actual Product5%

“Works well, just as advertised in my opinion”

Taste-Overall3%

“tastes exactly like a bottle of alkaline water”

Ease Of Use3%

“The scoop they include is helpful in adding the correct amount”

Ingredients-Overall3%

“The mineral ingredients are clean, containing potassium bicarbonate, magnesium carbonate and potassium bicarbonate, all necessary things our bodies need”

Solubility3%

“It mixes easily in water”

What buyers complain about

Functionality-Overall7%

“was not very effective for me”

Taste-Overall6%

“It tasted like I had a mouth full of blood or something”

Value For Money6%

“which is expensive”

Pain Relief-Overall6%

“Normally, my knees would have a dull ache with strenuous activity,”

Smell6%

“Stinks/ toxic”

Instructions/User Manual/Troubleshooting3%

“lack of specific information that makes me wonder if I am using it correctly”

Moist/Dry3%

“It was not drying”

Quality-Overall3%

“One study found no real performance improvement vs placebo”

Dosage2%

“Main downside is the dosing for the price”

Calcium2%

“Expensive Calcium and Magnesium blend”

Top return reasons

Functionality-Overall35%

Smell17%

Leak-Proof13%

Advertised Vs Actual Product11%

Size-Overall4%

Moist/Dry4%

Product Condition4%

Adhesion/Stickiness4%

Texture/Consistency-Overall4%

Skin Health2%

Common questions

Is pr lotion profitable to sell on Amazon United States?: The niche generates $61K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the pr lotion niche?: 8 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in pr lotion?: Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.1%.
When does demand for pr lotion peak?: Demand peaks in Mar–Apr–May; the busiest month runs 4.7× the quietest.
What does it cost to enter the pr lotion niche?: Listings span $10.03–$36.79; the average listing price is $25.39 (sweet spot $15–$100). The average incumbent carries 994 reviews — the moat a new listing must climb.