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Ppd Free Hair Dye

Fail

Shoppers spend an estimated $56K a year here, so Ppd Free Hair Dye is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$56K/yr148K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
54%top-5 click share · 11 brands · 78 sellers

Flapen Score

Ppd Free Hair Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Ppd Free Hair Dye is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ppd Free Hair Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Ppd Free Hair Dye 148K times last year and spent an estimated $56K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
2.4%
Market size, estimated
$56Ka year
Top search term
ppd free hair dye38K searches a year

02 · Price

A sale here is worth $15.71.

Listings sell for $15.71 on average, from $9.16 to $37.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.71 that is $2K to $4K a year per listing.

Average price
$15.71inside the $15 to $100 sweet spot
Price range
$9.16–$37.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #400 within Hair Coloring Products. It carries 5,213 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
3.7%
Average rank
#400in Hair Coloring Products
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
5,213per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Ppd Free Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

78

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

9%

  • Brand 148%
  • Brand 222%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Ppd Free Hair Dye search demand

Weekly searches over the year. Pick a range.

8K6KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Ppd Free Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ppd free hair dye38K/yr
  • schwarzkopf simply color18K/yr
  • simply color schwarzkopf hair color17K/yr
  • ion black hair dye10K/yr
  • ppd free hair dye black10K/yr
  • ppd and ammonia free hair dye5K/yr
  • simply color7K/yr
  • ppd free hair color6K/yr
  • schwarzkopf simply color permanent hair color4K/yr
  • no ppd no ammonia hair color3K/yr

Reviews and returns

What reviews say buyers love and hate about Ppd Free Hair Dye

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
18%of negative reviews mention “Allergies”
0.3%of orders come back
“My skin created reddish color and itchy”
A buyer, on “Allergies”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Ppd Free Hair Dye questions

Answered from the same tracked data.