Power Stick Deodorant

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

15.5%

Market size, estimated

$85Ka year

Top search term

speed stick antiperspirant deodorant for men17K searches a year

Listings sell for $10.43 on average, from $2.59 to $14.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $10.43 that is $8K to $10K a year per listing.

Average price

$10.43under the $15 to $100 sweet spot

Price range

$2.59–$14.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$10K

Returns

0.2%of orders · Amazon United States median 2.1%

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #712 within Deodorants & Antiperspirants. It carries 9,587 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

14%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#712in Deodorants & Antiperspirants

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

9,587per listing

Listings tracked

7

The brands on the shelf have sold for 113 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

113 months