Powder Sunscreen
PassPowder Sunscreen scores 72 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +163.0% this quarter, and an estimated 1.0% of orders come back.
- Flapen Score
- 72 / 100Top 1% of 10,978 Beauty & Personal Care niches · +24 vs the category median of 4872
- Market size
- $1.8M/yr1.1M searches / yr
- 90-day growth
- +163.0%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 35 sellers
Flapen Score
Powder Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Powder Sunscreen is stronger. Inside it, weaker.
Market
The Powder Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Powder Sunscreen 1.1M times last year and spent an estimated $1.8M. The top 5 brands take 80% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +163.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +163.0%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $1.8Ma year
- Peak month
- June11.4× the quietest month
- Top search term
- powder sunscreen364K searches a year
02 · Price
A sale here is worth $18.01.
Listings sell for $18.01 on average, from $7.43 to $34.02. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $18.01 that is $90K to $108K a year per listing.
- Average price
- $18.01inside the $15 to $100 sweet spot
- Price range
- $7.43–$34.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $90K–$108K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #352 within Face. It carries 1,403 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #352in Face
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 1,403per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Powder Sunscreen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30 SPF Powder Sunscreen for Face Brush On Sunscreen Powder for Face Translucent Powder SPF 30 Hawaiian Tropic Sunscreen Powder 0.15 oz
- Price
- $14.00
- Rating
- 4.2/5
- Reviews
- 6,729
- Age
- 4y ago

Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)
- Price
- $24.46
- Rating
- 4.1/5
- Reviews
- 1,457
- Age
- 2y ago

BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA
- Price
- $25.68
- Rating
- 4.2/5
- Reviews
- 515
- Age
- 1y ago

Supergoop! (Re)setting 100% Mineral Powder For Makeup Translucent - 0.15 oz - Broad Spectrum SPF 35 PA+++ Sunscreen - With Ceramides Olive Glycerides & Coated Silica Spheres
- Price
- $32.98
- Rating
- 4.4/5
- Reviews
- 2,817
- Age
- 5y ago

Mineral Sunscreen Setting Powder SPF 35 Brush Sunscreen Powder for Face & Scalp Long Lasting Lightweight Breathable Oil Control Natural Matte Finish (#01 Translucent)
- Price
- $7.43
- Rating
- 4.1/5
- Reviews
- 604
- Age
- 1y ago
Trending
estimated 90-day click momentum
Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies
- Price
- $23.78
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 4mo ago

Go Ho Mineral Sunscreen Setting Powder - SPF 50 Translucent Loose Natural Matte Face Makeup Brush-in For All Skin Tones Sunscreen Brush Powder for Hair and Scalp
- Price
- $8.70
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago

Mineral Sunscreen Setting Powder SPF 50 Sunscreen Powder for Face & Scalp Mineral Brush Powder Oil Control Loose Powder with Sunscreen Brush Translucent Face Powder Lasting Lightweight Breathable
- Price
- $7.81
- Rating
- 3.9/5
- Reviews
- 88
- Age
- 2y ago

Mineral Powder Sunscreen for Face & Scalp SPF 35 Beach Essentials Brush on Sunscreen Setting Powder Oil Control Hair Sunscreen Face Powder Travel Size Lasting Lightweight Breathable (#01 Translucent)
- Price
- $7.61
- Rating
- 4.0/5
- Reviews
- 144
- Age
- 4mo ago

Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)
- Price
- $24.46
- Rating
- 4.1/5
- Reviews
- 1,457
- Age
- 2y ago
Newest
by launch date
Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies
- Price
- $23.78
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 4mo ago

Mineral Powder Sunscreen for Face & Scalp SPF 35 Beach Essentials Brush on Sunscreen Setting Powder Oil Control Hair Sunscreen Face Powder Travel Size Lasting Lightweight Breathable (#01 Translucent)
- Price
- $7.61
- Rating
- 4.0/5
- Reviews
- 144
- Age
- 4mo ago

Mineral Sunscreen Setting Powder SPF 50 Sunscreen Powder for Face & Scalp TranslucentSunscreenPowder with Brush Oil Control Natural Matte Finish LoosePowder Lasting Lightweight Breathable
- Price
- $7.85
- Rating
- 4.0/5
- Reviews
- 113
- Age
- 1y ago

Sun Buff Powder Sunscreen Brush SPF 30 - Mineral Sunscreen for Scalp Face & Body - Water Resistant 80 Min | Brush On Powder Zinc Oxide UVA UVB Protection Travel Size 0.14oz Made in USA
- Price
- $16.59
- Rating
- 3.9/5
- Reviews
- 93
- Age
- 1y ago

Mineral Sunscreen Setting Powder SPF 35 Brush Sunscreen Powder for Face & Scalp Long Lasting Lightweight Breathable Oil Control Natural Matte Finish (#01 Translucent)
- Price
- $7.43
- Rating
- 4.1/5
- Reviews
- 604
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
35
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
17%
- Hawaiian Tropic32%
- Roe Wellness21%
- Brush On Block12%
- Supergoop!11%
- firstfly4%
- Deepmind4%
- Open — no brand owns it (6 brands, 17%)
Demand
Powder Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.4×
Search terms
Top Powder Sunscreen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- powder sunscreen364K/yr
- sunscreen powder171K/yr
- mineral powder sunscreen78K/yr
- brush on sunscreen61K/yr
- spf powder52K/yr
- mineral sunscreen powder42K/yr
- powder sunscreen for scalp36K/yr
- sunscreen powder for face50K/yr
- scalp sunscreen powder31K/yr
- powder sunscreen for face60K/yr
Reviews and returns
What reviews say buyers love and hate about Powder Sunscreen
We read the reviews and the return reasons for every product selling here.
“Doesnt work properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Powder Sunscreen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









