powder sunscreen
Launch itA $1.8M/yr market growing +163.0% this quarter with returns at 1.0% — clears our launch bar.
Growth
Incredible+163.0%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 1.1M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.43–$34.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,403.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, powder sunscreen is a $1.8M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 72/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
powder sunscreen market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #352
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
35
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
17%
- Hawaiian Tropic32%
- Roe Wellness21%
- Brush On Block12%
- Supergoop!11%
- firstfly4%
- Deepmind4%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +163.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.4×
Top powder sunscreen search terms
- powder sunscreen364K/yr
- sunscreen powder171K/yr
- mineral powder sunscreen78K/yr
- brush on sunscreen61K/yr
- spf powder52K/yr
- mineral sunscreen powder42K/yr
- powder sunscreen for scalp36K/yr
- sunscreen powder for face50K/yr
- scalp sunscreen powder31K/yr
- powder sunscreen for face60K/yr
Top powder sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30 SPF Powder Sunscreen for Face Brush On Sunscreen Powder for Face Translucent Powder SPF 30 Hawaiian Tropic Sunscreen Powder 0.15 oz
Hawaiian Tropic$14.004.2★6,729 rev
Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)
Roe Wellness$24.464.1★1,457 rev
BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA
Brush On Block$25.684.2★515 rev
Supergoop! (Re)setting 100% Mineral Powder For Makeup Translucent - 0.15 oz - Broad Spectrum SPF 35 PA+++ Sunscreen - With Ceramides Olive Glycerides & Coated Silica Spheres
Supergoop!$32.984.4★2,817 rev
Mineral Sunscreen Setting Powder SPF 35 Brush Sunscreen Powder for Face & Scalp Long Lasting Lightweight Breathable Oil Control Natural Matte Finish (#01 Translucent)
firstfly$7.434.1★604 rev
Newest
by launch date
Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies
THINK$23.7875 rev
Mineral Powder Sunscreen for Face & Scalp SPF 35 Beach Essentials Brush on Sunscreen Setting Powder Oil Control Hair Sunscreen Face Powder Travel Size Lasting Lightweight Breathable (#01 Translucent)
Deepmind$7.61144 rev
Mineral Sunscreen Setting Powder SPF 50 Sunscreen Powder for Face & Scalp TranslucentSunscreenPowder with Brush Oil Control Natural Matte Finish LoosePowder Lasting Lightweight Breathable
Anweina$7.85113 rev
Sun Buff Powder Sunscreen Brush SPF 30 - Mineral Sunscreen for Scalp Face & Body - Water Resistant 80 Min | Brush On Powder Zinc Oxide UVA UVB Protection Travel Size 0.14oz Made in USA
sun buff$16.5993 rev
Mineral Sunscreen Setting Powder SPF 35 Brush Sunscreen Powder for Face & Scalp Long Lasting Lightweight Breathable Oil Control Natural Matte Finish (#01 Translucent)
firstfly$7.43604 rev
Trending
90-day click momentumThinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies
THINK$23.784.5★
Go Ho Mineral Sunscreen Setting Powder - SPF 50 Translucent Loose Natural Matte Face Makeup Brush-in For All Skin Tones Sunscreen Brush Powder for Hair and Scalp
Go Ho$8.704.0★
Mineral Sunscreen Setting Powder SPF 50 Sunscreen Powder for Face & Scalp Mineral Brush Powder Oil Control Loose Powder with Sunscreen Brush Translucent Face Powder Lasting Lightweight Breathable
Qawnfy$7.813.9★
Mineral Powder Sunscreen for Face & Scalp SPF 35 Beach Essentials Brush on Sunscreen Setting Powder Oil Control Hair Sunscreen Face Powder Travel Size Lasting Lightweight Breathable (#01 Translucent)
Deepmind$7.614.0★
Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)
Roe Wellness$24.464.1★
What buyers say about powder sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Nice Application”
“Excellent product”
“good sun protection”
“Great for sensitive skin”
“Smells good”
“Worth the money”
“feels lightweight on the skin”
“it goes on smoothly”
“Very effective”
What buyers complain about
“Doesnt work properly”
“Hard to use”
“Product leak”
“Incredibly small”
“Waste of money”
“Broke”
“Doesnt apply very well”
“Terrible dispenser”
“Not well made”
“Caused a Rash”
Top return reasons
Common questions
- Is powder sunscreen profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +163.0%. Flapen's verdict: Launch it (72/100).
- How competitive is the powder sunscreen niche?
- 12 brands and 35 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in powder sunscreen?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Leak-Proof. The return rate is 1.0%.
- When does demand for powder sunscreen peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.4× the quietest.
- What does it cost to enter the powder sunscreen niche?
- Listings span $7.43–$34.02; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 1,403 reviews — the moat a new listing must climb.