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Powder Spray

Fail

The top 5 brands take 98% of clicks, so Powder Spray is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$369K/yr356K searches / yr
90-day growth
+43.9%search demand this quarter
Competition
81%top-5 click share · 6 brands · 76 sellers

Flapen Score

Powder Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Powder Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Powder Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Powder Spray 356K times last year and spent an estimated $369K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
+43.9%
Conversion, latest week
9.2%
Market size, estimated
$369Ka year
Peak month
July2.3× the quietest month
Top search term
gold bond spray48K searches a year

02 · Price

A sale here is worth $11.34.

Listings sell for $11.34 on average, from $4.36 to $19.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $11.34 that is $28K to $34K a year per listing.

Average price
$11.34under the $15 to $100 sweet spot
Price range
$4.36–$19.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$28K–$34K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #54 within Deodorants & Antiperspirants. It carries 10,164 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#54in Deodorants & Antiperspirants
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
10,164per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Powder Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

$0$37K$74K$111K$148K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

76

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • Gold Bond63%
  • Arm & Hammer17%
  • HAPPY NUTS8%
  • Summer's Eve7%
  • Megababe3%
  • Dr. Scholl's2%
  • Open — no brand owns it (0%)

Demand

Powder Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Powder Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gold bond spray48K/yr
  • body powder spray38K/yr
  • baby powder spray45K/yr
  • powder spray31K/yr
  • spray powder23K/yr
  • gold bond spray powder18K/yr
  • spray powder for women19K/yr
  • gold bond powder spray16K/yr
  • gold bond spray powder for men13K/yr
  • spray powder for men12K/yr

Reviews and returns

What reviews say buyers love and hate about Powder Spray

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.1%of orders come back
“The scent of the product is almost nauseating to me”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Powder Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data