Powder Spray
FailThe top 5 brands take 98% of clicks, so Powder Spray is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $369K/yr356K searches / yr
- 90-day growth
- +43.9%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 76 sellers
Flapen Score
Powder Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Powder Spray is stronger. Inside it, weaker.
Market
The Powder Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Powder Spray 356K times last year and spent an estimated $369K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.
- Searches, last 12 months
- 356K
- Growth, 90 days vs prior 90
- +43.9%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $369Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- gold bond spray48K searches a year
02 · Price
A sale here is worth $11.34.
Listings sell for $11.34 on average, from $4.36 to $19.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $11.34 that is $28K to $34K a year per listing.
- Average price
- $11.34under the $15 to $100 sweet spot
- Price range
- $4.36–$19.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $28K–$34K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #54 within Deodorants & Antiperspirants. It carries 10,164 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #54in Deodorants & Antiperspirants
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 10,164per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Powder Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gold Bond No Mess Clear Invisible Body Powder Spray 7 oz. Absorbs Odor-Causing Sweat Whole Body Deodorant Spray
- Price
- $7.89
- Rating
- 4.2/5
- Reviews
- 6,164
- Age
- 5y ago

Arm & Hammer Invisible Body Powder Spray Clear Talc-Free Body Odor & Sweat Control For Men & Women Spray Body Powder For Women And Men Arm And Hammer Body Spray Powder 7 Oz (3 Pack)
- Price
- $19.90
- Rating
- 4.4/5
- Reviews
- 1,742
- Age
- 7y ago

Gold Bond Mens Essentials Talc-Free Body Powder Spray 7 oz. Recharge Scent Wetness Protection
- Price
- $7.77
- Rating
- 4.4/5
- Reviews
- 12,430
- Age
- 5y ago

Gold Bond No Mess Talc-Free Body Powder Spray 7 oz. Fresh Scent with a Triple Action Formula
- Price
- $7.94
- Rating
- 3.8/5
- Reviews
- 6,794
- Age
- 5y ago

HAPPY NUTS Comfort Powder Spray: Anti Chafing & Mens Deodorant Aluminum-Free Sweat and Odor Control for Jock Itch Groin and Mens Private Parts
- Price
- $15.87
- Rating
- 4.6/5
- Reviews
- 2,772
- Age
- 3y ago
Trending
estimated 90-day click momentum
HAPPY NUTS Comfort Powder Deodorant For Men: Anti-Chafing Sweat and Odor Control for Jock Itch Aluminum-Free 6 oz (1 Pack) Original Scent
- Price
- $18.22
- Rating
- 4.6/5
- Reviews
- 6,040
- Age
- 4y ago

Gold Bond No Mess Clear Invisible Body Powder Spray 7 oz. Absorbs Odor-Causing Sweat Whole Body Deodorant Spray
- Price
- $7.89
- Rating
- 4.2/5
- Reviews
- 6,164
- Age
- 5y ago

HAPPY NUTS Comfort Powder Spray: Anti Chafing & Mens Deodorant Aluminum-Free Sweat and Odor Control for Jock Itch Groin and Mens Private Parts
- Price
- $15.87
- Rating
- 4.6/5
- Reviews
- 2,772
- Age
- 3y ago

Megababe Sweat Absorbing Body Powder - Bust Dust with Applicator Pump Summer and Hot Weather Must-Have Talc-Free All Natural 3 oz
- Price
- $15.62
- Rating
- 4.3/5
- Reviews
- 1,966
- Age
- 8y ago

Summers Eve Ultimate Odor Control Daily Feminine Spray with Talc-Free Odor-Reducing and Moisture-Absorbing Formula 2 Oz
- Price
- $4.36
- Rating
- 4.6/5
- Reviews
- 20,133
- Age
- 2y ago
Newest
by launch date
Summers Eve Ultimate Odor Control Daily Feminine Spray with Talc-Free Odor-Reducing and Moisture-Absorbing Formula 2 Oz
- Price
- $4.36
- Rating
- 4.6/5
- Reviews
- 20,133
- Age
- 2y ago

HAPPY NUTS Comfort Powder Spray: Anti Chafing & Mens Deodorant Aluminum-Free Sweat and Odor Control for Jock Itch Groin and Mens Private Parts
- Price
- $15.87
- Rating
- 4.6/5
- Reviews
- 2,772
- Age
- 3y ago

HAPPY NUTS Comfort Powder Deodorant For Men: Anti-Chafing Sweat and Odor Control for Jock Itch Aluminum-Free 6 oz (1 Pack) Original Scent
- Price
- $18.22
- Rating
- 4.6/5
- Reviews
- 6,040
- Age
- 4y ago

Gold Bond Mens Essentials Talc-Free Body Powder Spray 7 oz. Recharge Scent Wetness Protection
- Price
- $7.77
- Rating
- 4.4/5
- Reviews
- 12,430
- Age
- 5y ago

Gold Bond No Mess Talc-Free Body Powder Spray 7 oz. Fresh Scent with a Triple Action Formula
- Price
- $7.94
- Rating
- 3.8/5
- Reviews
- 6,794
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
76
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Gold Bond63%
- Arm & Hammer17%
- HAPPY NUTS8%
- Summer's Eve7%
- Megababe3%
- Dr. Scholl's2%
- Open — no brand owns it (0%)
Demand
Powder Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Powder Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gold bond spray48K/yr
- body powder spray38K/yr
- baby powder spray45K/yr
- powder spray31K/yr
- spray powder23K/yr
- gold bond spray powder18K/yr
- spray powder for women19K/yr
- gold bond powder spray16K/yr
- gold bond spray powder for men13K/yr
- spray powder for men12K/yr
Reviews and returns
What reviews say buyers love and hate about Powder Spray
We read the reviews and the return reasons for every product selling here.
“The scent of the product is almost nauseating to me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Powder Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









