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Powder Puff for Body Powder

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -7.5% this quarter, so Powder Puff for Body Powder is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$977K/yr2.4M searches / yr
90-day growth
-7.5%search demand this quarter
Competition
46%top-5 click share · 23 brands · 27 sellers

Flapen Score

Powder Puff for Body Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Powder Puff for Body Powder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Powder Puff for Body Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Powder Puff for Body Powder 2.4M times last year and spent an estimated $977K. The top 5 brands take 61% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $977K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
3.8%
Market size, estimated
$977Ka year
Peak month
May2.3× the quietest month
Top search term
powder puff and container570K searches a year

02 · Price

A sale here is worth $10.67.

Listings sell for $10.67 on average, from $5.16 to $23.24. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $10.67 that is $16K to $21K a year per listing.

Average price
$10.67under the $15 to $100 sweet spot
Price range
$5.16–$23.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$16K–$21K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Makeup Brushes & Tools. It carries 832 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Makeup Brushes & Tools
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
832per listing
Listings tracked
36

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
39 months

Products

Top Powder Puff for Body Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

27

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

46%

Top 20: 83%

Open market

33%

  • Brand 117%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Powder Puff for Body Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Powder Puff for Body Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • powder puff and container570K/yr
  • dusting powder container with puff564K/yr
  • body powder puff and container247K/yr
  • body powder puff201K/yr
  • dusting powder container161K/yr
  • dusting powder puff108K/yr
  • powder container130K/yr
  • powder puff for body powder74K/yr
  • body powder container63K/yr
  • dusting powder jar56K/yr

Reviews and returns

What reviews say buyers love and hate about Powder Puff for Body Powder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
37%of negative reviews mention “Size-Overall”
1.3%of orders come back
“A puff short”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Powder Puff for Body Powder questions

Answered from the same tracked data.