Powder Foundation

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

4.9%

Market size, estimated

$1.4Ma year

Peak month

December1.7× the quietest month

Top search term

powder foundation700K searches a year

Listings sell for $9.70 on average, from $4.53 to $22.93. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $9.70 that is $39K to $49K a year per listing.

Average price

$9.70under the $15 to $100 sweet spot

Price range

$4.53–$22.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$39K–$49K

Returns

1.2%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Face. It carries 32,799 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#96in Face

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

32,799per listing

Listings tracked

36

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months