Powder Concealer

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months

293K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

5.3%

Market size, estimated

$264Ka year

Peak month

December2.7× the quietest month

Top search term

bare minerals concealer109K searches a year

Listings sell for $17.15 on average, from $4.53 to $35.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $17.15 that is $9K to $13K a year per listing.

Average price

$17.15inside the $15 to $100 sweet spot

Price range

$4.53–$35.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

1.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Face. It carries 3,537 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#52in Face

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,537per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months