Pot Concealer

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months

419K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

2.2%

Market size, estimated

$195Ka year

Peak month

September2.1× the quietest month

Top search term

nars pot concealer126K searches a year

Listings sell for $20.76 on average, from $5.64 to $36.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $20.76 that is $10K to $16K a year per listing.

Average price

$20.76inside the $15 to $100 sweet spot

Price range

$5.64–$36.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$10K–$16K

Returns

0.8%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #197 within Face. It carries 2,784 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

88%

Out of stock, average day

2.4%

Average rank

#197in Face

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

2,784per listing

Listings tracked

25

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months