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Posh Spice Wig

Fail

An estimated 19.2% of orders come back, so Posh Spice Wig is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$14K/yr15K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
75%top-5 click share · 13 brands · 16 sellers

Flapen Score

Posh Spice Wig against its category

The dotted line is the Beauty & Personal Care average. Past it, Posh Spice Wig is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Posh Spice Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Posh Spice Wig 15K times last year and spent an estimated $14K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
4.3%
Market size, estimated
$14Ka year
Peak month
October22.1× the quietest month
Top search term
black bob wig no bangs10K searches a year

02 · Price

A sale here is worth $20.89.

Listings sell for $20.89 on average, from $10.33 to $30.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $20.89 that is $0 to $2K a year per listing.

Average price
$20.89inside the $15 to $100 sweet spot
Price range
$10.33–$30.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
19.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #3,053 within Wigs. It carries 889 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#3,053in Wigs
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
889per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Posh Spice Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

20%

  • Brand 121%
  • Brand 216%
  • Brand 314%
  • Brand 413%
  • Brand 510%
  • Brand 65%

Demand

Posh Spice Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 22.1×

Reviews and returns

What reviews say buyers love and hate about Posh Spice Wig

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Wig/Artificial Hair Quality”
25%of negative reviews mention “Color”
19.2%of orders come back
“it's more brown than black”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Posh Spice Wig questions

Answered from the same tracked data.