Portable Vanity

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

0.6%

Market size, estimated

$44Ka year

Peak month

December2.3× the quietest month

Top search term

portable vanity53K searches a year

Listings sell for $58.10 on average, from $11.11 to $282.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $58.10 that is $0 to $6K a year per listing.

Average price

$58.10inside the $15 to $100 sweet spot

Price range

$11.11–$282.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

3.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #417 within Bags & Cases. It carries 3,921 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#417in Bags & Cases

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,921per listing

Listings tracked

26

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months