Skip to content

Portable Lightweight Travel Toiletry Bag

Maybe

Search demand grew +310.0% this quarter. But shoppers spend an estimated $14K a year here, so Portable Lightweight Travel Toiletry Bag is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$14K/yr26K searches / yr
90-day growth
+310.0%search demand this quarter
Competition
40%top-5 click share · 27 brands · 35 sellers

Flapen Score

Portable Lightweight Travel Toiletry Bag against its category

The dotted line is the Beauty & Personal Care average. Past it, Portable Lightweight Travel Toiletry Bag is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Lightweight Travel Toiletry Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Lightweight Travel Toiletry Bag 26K times last year and spent an estimated $14K. The top 5 brands take 65% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +310.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+310.0%
Conversion, latest week
4.1%
Market size, estimated
$14Ka year
Top search term
portable lightweight travel toiletry bag10K searches a year

02 · Price

A sale here is worth $13.04.

Listings sell for $13.04 on average, from $5.73 to $29.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $13.04 that is $0 to $1K a year per listing.

Average price
$13.04under the $15 to $100 sweet spot
Price range
$5.73–$29.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #1,572 within Bags & Cases. It carries 359 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
68%
Out of stock, average day
14.0%
Average rank
#1,572in Bags & Cases
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
359per listing
Listings tracked
40

04 · Newcomers

2 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
36
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Portable Lightweight Travel Toiletry Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

27

Sellers

35

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

40%

Top 20: 81%

Open market

31%

  • Brand 137%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Search terms

Top Portable Lightweight Travel Toiletry Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable lightweight travel toiletry bag10K/yr
  • self standing travel toiletry pouch7K/yr
  • standing toiletry bag for travel5K/yr
  • standli self standing travel toiletry pouch4K/yr

FAQ

Common Portable Lightweight Travel Toiletry Bag questions

Answered from the same tracked data.