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Pore Reducing Toner

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $56K a year here, so Pore Reducing Toner is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$56K/yr81K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
45%top-5 click share · 20 brands · 652 sellers

Flapen Score

Pore Reducing Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Pore Reducing Toner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pore Reducing Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Pore Reducing Toner 81K times last year and spent an estimated $56K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb–Oct–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
3.8%
Market size, estimated
$56Ka year
Peak month
October3.0× the quietest month
Top search term
pore minimizing toner21K searches a year

02 · Price

A sale here is worth $18.27.

Listings sell for $18.27 on average, from $5.03 to $82.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.27 that is $2K to $5K a year per listing.

Average price
$18.27inside the $15 to $100 sweet spot
Price range
$5.03–$82.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #70 within Toners & Astringents. It carries 23,484 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
0.4%
Average rank
#70in Toners & Astringents
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
23,484per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Pore Reducing Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$7K$9K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

652

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

36%

  • Paula's Choice29%
  • The Ordinary9%
  • medicube8%
  • e.l.f.8%
  • Dickinson's6%
  • Good Molecules4%

Demand

Pore Reducing Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Pore Reducing Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pore minimizing toner21K/yr
  • pore toner20K/yr
  • pore reducing toner15K/yr
  • pore refining toner13K/yr
  • pore tightening toner6K/yr
  • blackhead toner5K/yr

Reviews and returns

What reviews say buyers love and hate about Pore Reducing Toner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies11%−0.06

Allergic reaction

Skin Irritation

Very irritating

Adhesion/Stickiness8%−0.05

Sticky Glue

It has a bit of stickiness

HORRIBLY sticky

Skin Health8%−0.05

Burned my face

Burnt my face after first use

burned my skin

Functionality-Overall6%−0.04

No results

Didn't work

Never worked

Size-Overall5%−0.02

Bigger than expected

Extremely small

the opening of the top is too tiny

Love

Suitability Combination Skin19%+1.61

Good for my skin

Great for Sensitive Skin

Great for textured skin

Quality-Overall13%+0.82

its super affordable for the quality

Excellent Product

Happy with product

Soft Feel9%

Goes on smoothly

makes my skin soft

Smooth and soft,

Value For Money7%+0.21

is affordable

less expensive

Great Value

Moist/Dry6%+0.21

Great moisturizer

dries quickly

doesnt dry out my skin

Return

0.7% Return rate 27% Fixable by listing

Functionality-Overall15%█▇▇▇▆▆

No results

Didn't work

Never worked

Size-Overall12%█▇▆▅▆▅

Bigger than expected

Extremely small

the opening of the top is too tiny

Value For Money9%▃▄▆▄▄█

expensive

Not worth the cost

It's expensive

Advertised Vs Actual Product8%██▇█▇▆
Leak-Proof6%▅█▆▆▇█

FAQ

Common Pore Reducing Toner questions

Answered from the same tracked data.