Is pore minimizer mask profitable to sell on Amazon United States?

The niche generates $428K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (45/100).

How competitive is the pore minimizer mask niche?

4 brands and 44 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pore minimizer mask?

Top complaints mined from reviews: Moist/Dry, Allergies, Size-Overall. The return rate is 0.8%.

When does demand for pore minimizer mask peak?

Demand peaks in Jul; the busiest month runs 3.1× the quietest.

What does it cost to enter the pore minimizer mask niche?

Listings span $16.10–$41.56; the average listing price is $22.34 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.

pore minimizer mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Incredible$16.10–$41.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.34

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$428K

$428K/yr · 271K searches

Review moat

Good1,316.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pore minimizer mask is a $428K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pore minimizer mask market data

Units sold / yr: 25K–30K; avg 2,500–3,000/product
Revenue / yr: $559K–$670K; units × avg price
Conversion rate: 7.1%
Avg BSR: #139
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 20.0%
Avg brand age: 65 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

innisfree56%
Kiehl's25%
Cetaphil13%
La Roche-Posay7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 3.1×

Open Trend

Top pore minimizer mask search terms

innisfree super volcanic pore clay mask42K/yr +1.0%14.0% conv.
kiehls rare earth deep pore cleansing mask24K/yr -22.8%9.3% conv.
la roche posay mask21K/yr +8.1%1.7% conv.
cetaphil deep hydration20K/yr -21.0%8.7% conv.
innisfree clay mask18K/yr -5.8%9.7% conv.
kiehls face mask19K/yr -2.2%4.4% conv.
kiehls mask18K/yr -1.8%5.3% conv.
kiehls clay mask13K/yr +29.6%7.3% conv.
cetaphil clay mask12K/yr +22.3%1.0% conv.
innisfree mask12K/yr +25.9%4.0% conv.

All search terms

Top pore minimizer mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets

innisfree$16.894.6★2,026 rev

Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types

Kiehl's$41.564.6★229 rev

Cetaphil Deep Hydration Healthy Glow Daily Face Cream 1.7 oz 48 Hour Dry Skin Face Moisturizer for Sensitive Skin With Hyaluronic Acid Vitamin E & Vitamin B5

Cetaphil$16.104.6★2,639 rev

La Roche-Posay Effaclar Clarifying Clay Face Mask for Oily Skin Unclogs Pores and Controls Shine Without Over-Drying Packaging May Vary

La Roche-Posay$20.304.6★2,331 rev

Kiehls Rare Earth Deep Pore Daily Cleanser Gentle Exfoliating Face Wash for Oily Skin Detoxifies & Exfoliates Skin Minimizes Pores with Amazonian White Clay Fragrance-free - 5 fl oz

Kiehl's$25.334.7★676 rev

Newest

by launch date

Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types

Kiehl's$41.56229 rev

7mo ago

Innisfree Mint Chocolate Super Volcanic Clay Mask | Exfoliating Korean Mask with AHA and Hyaluronic Acid for Oily Skin | Cooling and Calming | Suitable for Normal to Dry Skin |Limited Edition

innisfree$17.9537 rev

8mo ago

Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets

innisfree$16.892,026 rev

2y ago

Cetaphil Deep Hydration Healthy Glow Daily Face Cream 1.7 oz 48 Hour Dry Skin Face Moisturizer for Sensitive Skin With Hyaluronic Acid Vitamin E & Vitamin B5

Cetaphil$16.102,639 rev

4y ago

Cetaphil Deep Hydration Skin Restoring Water Gel with Hyaluronic and Polyglutamic Acid Face Moisturizer 72 Hour Hydration For Dry Dehydrated Sensitive Skin Fragrance Free 1.7 oz Fragrance Free

Cetaphil$18.221,276 rev

4y ago

What buyers say about pore minimizer mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“I love this moisturizer”

Suitability Combination Skin11%

“Love it for my combination skin”

Soft Feel11%

“Skin feels so soft”

Suitability Dry Skin7%

“This is perfect for my dry skin”

Quality-Overall6%

“Not a single complaint makes my face bright and beautiful”

Smell5%

“Lightly scented”

Value For Money4%

“Decent value for the money”

Cleansing4%

“has a clean feel”

Allergies3%

“So far no irritation”

Ease Of Application3%

“Nice application”

What buyers complain about

Moist/Dry12%

“Not enough hydration”

Allergies11%

“allergic reaction”

Size-Overall10%

“the container is small”

Value For Money6%

“A bit pricey”

Smell6%

“Chemical smell”

Symptom Reduction3%

“Maybe poor reduction”

Functionality-Overall3%

“Doesnt work”

Adhesion/Stickiness2%

“It actually makes my face feel sticky”

Side Effects2%

“The itchiness was so bad it even woke me in the middle of the night”

Advertised Vs Actual Product2%

“False advertisement”

Top return reasons

Functionality-Overall11%

Advertised Vs Actual Product10%

Moist/Dry9%

Product Condition8%

Value For Money8%

Smell7%

Skin Health5%

Size-Overall5%

Suitability Dry Skin4%

Adhesion/Stickiness3%

Common questions

Is pore minimizer mask profitable to sell on Amazon United States?: The niche generates $428K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (45/100).
How competitive is the pore minimizer mask niche?: 4 brands and 44 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pore minimizer mask?: Top complaints mined from reviews: Moist/Dry, Allergies, Size-Overall. The return rate is 0.8%.
When does demand for pore minimizer mask peak?: Demand peaks in Jul; the busiest month runs 3.1× the quietest.
What does it cost to enter the pore minimizer mask niche?: Listings span $16.10–$41.56; the average listing price is $22.34 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.