Is pore filler profitable to sell on Amazon United States?

The niche generates $357K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the pore filler niche?

6 brands and 68 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in pore filler?

Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 1.0%.

When does demand for pore filler peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 3.4× the quietest.

What does it cost to enter the pore filler niche?

Listings span $6.35–$29.81; the average listing price is $12.59 (sweet spot $15–$100). The average incumbent carries 19,508 reviews — the moat a new listing must climb.

pore filler

Worth a look

Shows searches that convert (12.6% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$6.35–$29.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.59

avg listing price — sweet spot $15–$100

Market size

Good$357K

$357K/yr · 224K searches

Growth

Good+26.9%

90-day search growth — must beat 0% to launch

Review moat

Bad19,507.7

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pore filler is a $357K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pore filler market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: $315K–$378K; units × avg price
Conversion rate: 12.6%
Avg BSR: #82
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

NYX PROFESSIONAL MAKEUP45%
MAYBELLINE36%
e.l.f.11%
Smashbox4%
TOUCH IN SOL2%
COCOBEAUTY2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×

Open Trend

Top pore filler search terms

nyx pore filler27K/yr +236.5%13.6% conv.
nyx pore filler primer27K/yr +59.3%12.8% conv.
pore filler36K/yr +2.2%6.2% conv.
baby skin primer23K/yr +14.2%18.1% conv.
baby skin20K/yr -7.8%15.7% conv.
pore eraser19K/yr -16.1%3.1% conv.
elf liquid poreless putty primer16K/yr -3.9%15.7% conv.
maybelline baby skin instant pore eraser10K/yr +24.3%15.8% conv.
maybelline baby skin8K/yr +10.6%14.3% conv.
coco beauty precision line blur primer4K/yr +27.1%4.6% conv.

All search terms

Top pore filler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX PROFESSIONAL MAKEUP Pore Filler Blurring Primer Vegan Face Primer

NYX PROFESSIONAL MAKEUP$13.124.0★14,948 rev

Maybelline New York Baby Skin Instant Pore Eraser Primer 0.67 Fluid Ounce

MAYBELLINE$6.354.6★825 rev

e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free

e.l.f.$10.274.4★4,495 rev

Maybelline Baby Skin Instant Pore Eraser Primer Makeup Clear 1 Count

MAYBELLINE$6.984.4★74,111 rev

NYX PROFESSIONAL MAKEUP Pore Filler Targeted Primer Stick Blurring Primer

NYX PROFESSIONAL MAKEUP$8.103.8★4,148 rev

Newest

by launch date

CocoBeauty Precision Line Blur Primer Face Blur Makeup Primer for Mature Skin Pore Smoothing Base for Wrinkles with Niacinamide Vitamin C Hyaluronic Acid & Cooling Applicator

COCOBEAUTY$29.8115 rev

3mo ago

e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free

e.l.f.$10.714,495 rev

7mo ago

e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free

e.l.f.$10.274,495 rev

2y ago

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz

Smashbox$14.404,429 rev

4y ago

NYX PROFESSIONAL MAKEUP Pore Filler Targeted Primer Stick Blurring Primer

NYX PROFESSIONAL MAKEUP$8.104,148 rev

5y ago

What buyers say about pore filler

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Goes on smooth”

Suitability Combination Skin17%

“Works well for combination skin”

Quality-Overall13%

“Excellent product”

Value For Money7%

“Excellent price”

Advertised Vs Actual Product4%

“Does what it says”

Weight Light2%

“This primer lightweight”

Moist/Dry2%

“This definitely moisturizers your skin”

Efficiency2%

“It worked well”

Suitability Dry Skin2%

“my skin feels hydrated”

Wrinkle2%

“I use it on eye wrinkles as well”

What buyers complain about

Size-Overall14%

“Small for the price”

Value For Money11%

“not worth the price”

Functionality-Overall10%

“Not effective”

Oily/Greasy4%

“My skin is exceptionally oily”

Skin Health4%

“It flaked on my skin throughout the whole day”

Product Condition3%

“appears to be used”

Quality-Overall3%

“Consistency”

Coverage2%

“It doesnt cover your pores”

Texture/Consistency-Overall2%

“Uneven texture, sure”

Thickness2%

“It just doesnt work on thin”

Top return reasons

Size-Overall27%

Functionality-Overall20%

Advertised Vs Actual Product11%

Product Condition5%

Oily/Greasy4%

Coverage3%

Value For Money3%

Texture/Consistency-Overall3%