Pore Filler
MaybeBuyers convert on 12.6% of searches. But the top 5 brands take 98% of clicks, so Pore Filler is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $357K/yr224K searches / yr
- 90-day growth
- +26.9%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 68 sellers
Flapen Score
Pore Filler against its category
The dotted line is the Beauty & Personal Care average. Past it, Pore Filler is stronger. Inside it, weaker.
Market
The Pore Filler market on Amazon at a glance
Shoppers on Amazon United States searched for Pore Filler 224K times last year and spent an estimated $357K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- +26.9%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $357Ka year
- Peak month
- April3.4× the quietest month
- Top search term
- nyx pore filler27K searches a year
02 · Price
A sale here is worth $12.59.
Listings sell for $12.59 on average, from $6.35 to $29.81. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $12.59 that is $25K to $31K a year per listing.
- Average price
- $12.59under the $15 to $100 sweet spot
- Price range
- $6.35–$29.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $25K–$31K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Face. It carries 19,508 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Face
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 19,508per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Pore Filler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Pore Filler Blurring Primer Vegan Face Primer
- Price
- $13.12
- Rating
- 4.0/5
- Reviews
- 14,948
- Age
- 14y ago

Maybelline New York Baby Skin Instant Pore Eraser Primer 0.67 Fluid Ounce
- Price
- $6.35
- Rating
- 4.6/5
- Reviews
- 825
- Age
- 11y ago

e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free
- Price
- $10.27
- Rating
- 4.4/5
- Reviews
- 4,495
- Age
- 2y ago

Maybelline Baby Skin Instant Pore Eraser Primer Makeup Clear 1 Count
- Price
- $6.98
- Rating
- 4.4/5
- Reviews
- 74,111
- Age
- 12y ago

NYX PROFESSIONAL MAKEUP Pore Filler Targeted Primer Stick Blurring Primer
- Price
- $8.10
- Rating
- 3.8/5
- Reviews
- 4,148
- Age
- 5y ago
Trending
90-day click momentum
CocoBeauty Precision Line Blur Primer Face Blur Makeup Primer for Mature Skin Pore Smoothing Base for Wrinkles with Niacinamide Vitamin C Hyaluronic Acid & Cooling Applicator
- Price
- $29.81
- Rating
- 3.4/5
- Reviews
- 15
- Age
- 3mo ago

NYX PROFESSIONAL MAKEUP Pore Filler Blurring Primer Vegan Face Primer
- Price
- $13.12
- Rating
- 4.0/5
- Reviews
- 14,948
- Age
- 14y ago

e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free
- Price
- $10.71
- Rating
- 4.4/5
- Reviews
- 4,495
- Age
- 7mo ago

Maybelline New York Baby Skin Instant Pore Eraser Primer 0.67 Fluid Ounce
- Price
- $6.35
- Rating
- 4.6/5
- Reviews
- 825
- Age
- 11y ago

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
- Price
- $14.40
- Rating
- 4.5/5
- Reviews
- 4,429
- Age
- 4y ago
Newest
by launch date
CocoBeauty Precision Line Blur Primer Face Blur Makeup Primer for Mature Skin Pore Smoothing Base for Wrinkles with Niacinamide Vitamin C Hyaluronic Acid & Cooling Applicator
- Price
- $29.81
- Rating
- 3.4/5
- Reviews
- 15
- Age
- 3mo ago

e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free
- Price
- $10.71
- Rating
- 4.4/5
- Reviews
- 4,495
- Age
- 7mo ago

e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free
- Price
- $10.27
- Rating
- 4.4/5
- Reviews
- 4,495
- Age
- 2y ago

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
- Price
- $14.40
- Rating
- 4.5/5
- Reviews
- 4,429
- Age
- 4y ago

NYX PROFESSIONAL MAKEUP Pore Filler Targeted Primer Stick Blurring Primer
- Price
- $8.10
- Rating
- 3.8/5
- Reviews
- 4,148
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
68
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- NYX PROFESSIONAL MAKEUP45%
- MAYBELLINE36%
- e.l.f.11%
- Smashbox4%
- TOUCH IN SOL2%
- COCOBEAUTY2%
- Open — no brand owns it (0%)
Demand
Pore Filler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×
Search terms
Top Pore Filler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nyx pore filler27K/yr
- nyx pore filler primer27K/yr
- pore filler36K/yr
- baby skin primer23K/yr
- baby skin20K/yr
- pore eraser19K/yr
- elf liquid poreless putty primer16K/yr
- maybelline baby skin instant pore eraser10K/yr
- maybelline baby skin8K/yr
- coco beauty precision line blur primer4K/yr
Reviews and returns
What reviews say buyers love and hate about Pore Filler
We read the reviews and the return reasons for every product selling here.
“Small for the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pore Filler questions
Answered from the same tracked data.









