Is pore profitable to sell on Amazon United States?

The niche generates $534K/yr across 56 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the pore niche?

20 brands and 146 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in pore?

Top complaints mined from reviews: Smell, Color, Coverage. The return rate is 1.5%.

When does demand for pore peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the pore niche?

Listings span $5.30–$41.68; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 11,833 reviews — the moat a new listing must climb.

pore

Worth a look

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$15.67

avg listing price — sweet spot $15–$100

Price range

Good$5.30–$41.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$534K

$534K/yr · 952K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Review moat

Bad11,833.14

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, pore is a $534K/yr Amazon United States market (952K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pore market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: $627K–$784K; units × avg price
Conversion rate: 3.6%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 0.4%
Avg brand age: 55 months
Avg seller age: 122 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

146

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

34%

Top 20: 70%

Open market

17%

Neutrogena45%
wet n wild16%
L'Oreal Paris9%
MAYBELLINE6%
DRMTLGY4%
bareMinerals4%
Open — no brand owns it (14 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top pore search terms

tinted moisturizer for mature skin205K/yr -2.6%2.7% conv.
neutrogena makeup127K/yr -10.3%2.1% conv.
skin tint foundation93K/yr -33.9%0.5% conv.
neutrogena foundation89K/yr -11.9%3.3% conv.
wet n wild tinted hydrator63K/yr +2.1%6.3% conv.
tinted serum65K/yr -9.7%0.7% conv.
neutrogena tinted moisturizer61K/yr -2.0%6.3% conv.
neutrogena healthy skin anti aging perfector38K/yr -2.7%13.6% conv.
tinted foundation21K/yr +29.9%0.9% conv.
tinted serum for face28K/yr -21.3%0.6% conv.

All search terms

Top pore products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

wet n wild Bare Focus Tinted Hydrator Tinted Skin Veil Lightweight Buildable Coverage with Hyaluronic Acid & Vegan Squalane Semi-Matte Finish Cruelty-Free - Light

wet n wild$5.344.3★32,770 rev

Neutrogena Healthy Skin Anti-Aging Perfector - with Retinol Tinted Moisturizer with SPF 20 & Sheer Coverage that Smooths Skin Texture & Reduces the Look of Fine Lines Natural to Tan (40) 1oz (30mL)

Neutrogena$12.974.4★21,265 rev

Neutrogena Retinol Treatment & Tinted Facial Moisturizer Healthy Skin Anti-Aging Perfector Broad Spectrum SPF 20 Sunscreen & Titanium Dioxide Blendable Sheer Coverage 30 Light to Neutral 1 fl. Oz

Neutrogena$12.934.4★21,265 rev

Neutrogena Retinol Treatment and Tinted Facial Moisturizer Healthy Skin Anti-Aging Perfector with Broad Spectrum SPF 20 Sunscreen with Titanium Dioxide 20 Fair to Light 1 fl. oz

Neutrogena$12.754.4★21,265 rev

DRMTLGY Universal Tinted Moisturizer SPF 46 Hydrating Dewy Tinted Sunscreen for Face with Zinc Oxide & Octinoxate Niacinamide & Hyaluronic Acid Broad Spectrum Lightweight Daily SPF 1.7 oz

DRMTLGY$29.404.1★35,526 rev

Newest

by launch date

bareMinerals Complexion Rescue Tinted Moisturizer SPF 30 - Tinted Mineral Sunscreen for Face with Hyaluronic Acid + Squalane - 24HR Hydrating Dewy Hydrating Skin Tint - Natural Pecan 0.5 (1.18 oz)

bareMinerals$32.883,251 rev

1y ago

CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz

CeraVe$12.823,562 rev

1y ago

Maybelline Super Stay Up to 24HR Skin Tint Radiant Light-to-Medium Coverage Foundation Makeup Infused With Vitamin C 118 1 Count

MAYBELLINE$13.576,598 rev

3y ago

LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Light 2-3 1 fl. oz.

L'Oreal Paris$15.253,657 rev

5y ago

wet n wild Bare Focus Tinted Hydrator Tinted Skin Veil Lightweight Buildable Coverage with Hyaluronic Acid & Vegan Squalane Semi-Matte Finish Cruelty-Free - Light

wet n wild$5.3432,770 rev

5y ago

What buyers say about pore

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin12%

“Great for sensitive skin”

Coverage11%

“full coverage”

Color8%

“Color is accurate”

Quality-Overall8%

“Great quality product with lotion based”

Brightness/Shine/Glow7%

“with a shine”

Moist/Dry7%

“Good moisturizer”

Weight Light6%

“Very lightweight and smooth”

Soft Feel5%

“Creamy and smooth”

Value For Money5%

“Awesome price”

Suitability Dry Skin3%

“Great for dry skin”

What buyers complain about

Smell16%

“AWFUL smell”

Color11%

“Darker than expected”

Coverage6%

“Not full coverage”

Moist/Dry4%

“No hydration”

Allergies4%

“Skin reaction”

Oily/Greasy4%

“Greasy feeling”

Thickness3%

“Very thick plastic feel”

Value For Money3%

“Expensive”

Suitability Dry Skin2%

“dying to already dry skin”

Skin Health1%

“Burns my skin”

Top return reasons

Color44%

Advertised Vs Actual Product8%

Smell8%

Coverage6%

Moist/Dry3%

Product Condition3%

Functionality-Overall3%

Weight Light2%

Oily/Greasy2%

Leak-Proof2%

Common questions

Is pore profitable to sell on Amazon United States?: The niche generates $534K/yr across 56 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the pore niche?: 20 brands and 146 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in pore?: Top complaints mined from reviews: Smell, Color, Coverage. The return rate is 1.5%.
When does demand for pore peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the pore niche?: Listings span $5.30–$41.68; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 11,833 reviews — the moat a new listing must climb.