Pore
MaybeReturns run at only 1.5% of orders. But demand is soft, at -8.3% this quarter, so Pore is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $534K/yr952K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 34%top-5 click share · 20 brands · 146 sellers
Flapen Score
Pore against its category
The dotted line is the Beauty & Personal Care average. Past it, Pore is stronger. Inside it, weaker.
Market
The Pore market on Amazon at a glance
Pore is a $534K a year market on Amazon United States, with 952K searches a year. The top 5 brands take 80% of clicks. Demand peaks in Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 952K times a year and 3.6% buy. Search demand moved -8.3% in 90 days, so the $534K a year market is softening.
- Search volume
- 952K
- Search growth, 90 days
- -8.3%
- Conversion
- 3.6%
- Market size
- $534K
02 · Money
The money is there.
Shoppers bought 40K to 50K units at $15.67 on average, 500 to 750 per product. Units times price is $627K to $784K a year.
- Units sold
- 40K–50K
- Units per product
- 500–750
- Average price
- $15.67
- Units × price
- $627K–$784K
03 · Shelf
Brands here are settling in.
The average listing ranks #72. 100% of listings ship Prime. 73% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.4% of the time. The average brand has sold here for 55 months.
- Average BSR
- #72
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.4%
- Average brand age
- 55 months
Products
Top Pore products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
wet n wild Bare Focus Tinted Hydrator Tinted Skin Veil Lightweight Buildable Coverage with Hyaluronic Acid & Vegan Squalane Semi-Matte Finish Cruelty-Free - Light
- Price
- $5.34
- Rating
- 4.3/5
- Reviews
- 32,770
- Age
- 5y ago
Neutrogena Healthy Skin Anti-Aging Perfector - with Retinol Tinted Moisturizer with SPF 20 & Sheer Coverage that Smooths Skin Texture & Reduces the Look of Fine Lines Natural to Tan (40) 1oz (30mL)
- Price
- $12.97
- Rating
- 4.4/5
- Reviews
- 21,265
- Age
- 10y ago
Neutrogena Retinol Treatment & Tinted Facial Moisturizer Healthy Skin Anti-Aging Perfector Broad Spectrum SPF 20 Sunscreen & Titanium Dioxide Blendable Sheer Coverage 30 Light to Neutral 1 fl. Oz
- Price
- $12.93
- Rating
- 4.4/5
- Reviews
- 21,265
- Age
- 10y ago
Neutrogena Retinol Treatment and Tinted Facial Moisturizer Healthy Skin Anti-Aging Perfector with Broad Spectrum SPF 20 Sunscreen with Titanium Dioxide 20 Fair to Light 1 fl. oz
- Price
- $12.75
- Rating
- 4.4/5
- Reviews
- 21,265
- Age
- 10y ago
DRMTLGY Universal Tinted Moisturizer SPF 46 Hydrating Dewy Tinted Sunscreen for Face with Zinc Oxide & Octinoxate Niacinamide & Hyaluronic Acid Broad Spectrum Lightweight Daily SPF 1.7 oz
- Price
- $29.40
- Rating
- 4.1/5
- Reviews
- 35,526
- Age
- 7y ago
Trending
90-day click momentum
LAURA GELLER NEW YORK Quench-n-Tint Tinted Moisturizer - Sheer to Light Buildable Coverage - Natural Glow Finish - Lightweight Formula with Hyaluronic Acid 03 Light/Medium
- Price
- $25.94
- Rating
- 4.2/5
- Reviews
- 1,923
- Age
- 7y ago
wet n wild Bare Focus Tinted Hydrator Tinted Skin Veil Lightweight Buildable Coverage with Hyaluronic Acid & Vegan Squalane Semi-Matte Finish Cruelty-Free - Fair
- Price
- $5.32
- Rating
- 4.3/5
- Reviews
- 32,770
- Age
- 5y ago
MISSHA M Perfect Cover BB Cream No.23 Natural Beige -Light/Medium with Cool/Neutral Undertone SPF 42 PA +++ 1.69 Fl Oz - Tinted Moisturizer for face with SPF
- Price
- $13.39
- Rating
- 4.4/5
- Reviews
- 11,725
- Age
- 18y ago
CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
- Price
- $12.82
- Rating
- 4.4/5
- Reviews
- 3,562
- Age
- 1y ago
Neutrogena Healthy Skin Liquid Foundation Makeup with Broad Spectrum SPF 20 Sunscreen Lightweight Medium Coverage Makeup with Sunscreen and Pro-Vitamin B5 Buff 30 1 fl. oz
- Price
- $11.32
- Rating
- 4.4/5
- Reviews
- 1,156
- Age
- 17y ago
Newest
by launch date
bareMinerals Complexion Rescue Tinted Moisturizer SPF 30 - Tinted Mineral Sunscreen for Face with Hyaluronic Acid + Squalane - 24HR Hydrating Dewy Hydrating Skin Tint - Natural Pecan 0.5 (1.18 oz)
- Price
- $32.88
- Rating
- 4.6/5
- Reviews
- 3,251
- Age
- 1y ago
CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
- Price
- $12.82
- Rating
- 4.4/5
- Reviews
- 3,562
- Age
- 1y ago
Maybelline Super Stay Up to 24HR Skin Tint Radiant Light-to-Medium Coverage Foundation Makeup Infused With Vitamin C 118 1 Count
- Price
- $13.57
- Rating
- 4.5/5
- Reviews
- 6,598
- Age
- 3y ago
LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Light 2-3 1 fl. oz.
- Price
- $15.25
- Rating
- 4.4/5
- Reviews
- 3,657
- Age
- 5y ago
wet n wild Bare Focus Tinted Hydrator Tinted Skin Veil Lightweight Buildable Coverage with Hyaluronic Acid & Vegan Squalane Semi-Matte Finish Cruelty-Free - Light
- Price
- $5.34
- Rating
- 4.3/5
- Reviews
- 32,770
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
146
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
34%
Top 20: 70%
Open market
17%
- Neutrogena45%
- wet n wild16%
- L'Oreal Paris9%
- MAYBELLINE6%
- DRMTLGY4%
- bareMinerals4%
- Open — no brand owns it (14 brands, 17%)
Demand
Pore search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Pore search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tinted moisturizer for mature skin205K/yr
- neutrogena makeup127K/yr
- skin tint foundation93K/yr
- neutrogena foundation89K/yr
- wet n wild tinted hydrator63K/yr
- tinted serum65K/yr
- neutrogena tinted moisturizer61K/yr
- neutrogena healthy skin anti aging perfector38K/yr
- tinted foundation21K/yr
- tinted serum for face28K/yr
Reviews and returns
What reviews say buyers love and hate about Pore
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
AWFUL smell
It smells rancid
Smells like fish
Darker than expected
color not as described
Color too light
Not full coverage
Not full coverage
Little coverage
No hydration
kind of dry
Not very moisturizing
Skin reaction
Allergic reaction
Caused a rash
Love
Great for sensitive skin
Matched my skin perfectly
Good for skin
full coverage
Beautiful coverage
Nice natural coverage
Color is accurate
Color match
Beautiful colors
Great quality product with lotion based
Great price for a quality product
Excellent Product
with a shine
Really gives a beautiful natural glow
Gives a glow
Return
1.5% Return rate 64% Fixable by listing
Darker than expected
color not as described
Color too light
AWFUL smell
It smells rancid
Smells like fish
Not full coverage
Not full coverage
Little coverage
No hydration
kind of dry
Not very moisturizing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pore questions
Answered from the same tracked data.