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Ponytail Clip

Fail

Shoppers spend an estimated $9K a year here, so Ponytail Clip is a Fail.

Flapen Score
27
27 / 100
Ranks 10,806 of 10,978 Beauty & Personal Care niches · −21 vs the category median of 48
Market size
$9K/yr40K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
93%top-5 click share · 6 brands · 7 sellers

Flapen Score

Ponytail Clip against its category

The dotted line is the Beauty & Personal Care average. Past it, Ponytail Clip is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ponytail Clip market on Amazon at a glance

Shoppers on Amazon United States searched for Ponytail Clip 40K times last year and spent an estimated $9K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
2.3%
Market size, estimated
$9Ka year
Peak month
August4.9× the quietest month
Top search term
ponyfull10K searches a year

02 · Price

A sale here is worth $9.65.

Listings sell for $9.65 on average, from $3.79 to $15.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $9.65 that is $965 to $2K a year per listing.

Average price
$9.65under the $15 to $100 sweet spot
Price range
$3.79–$15.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$965–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #652 within Bun & Crown Shapers. It carries 3,148 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#652in Bun & Crown Shapers
Average rating
3.73 starsAmazon United States average 4.42 stars
Average reviews
3,148per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Ponytail Clip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

7

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 223%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Ponytail Clip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.9×

Search terms

Top Ponytail Clip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ponyfull10K/yr
  • ponytail bump6K/yr
  • kitsch ponyfull5K/yr
  • ponytail tool4K/yr
  • ponytail volume enhancer3K/yr
  • ponyfull ponytail volumizer5K/yr
  • ponytail maker3K/yr
  • pony full3K/yr
  • pony full hair accessory2K/yr
  • pony tail hair tool764/yr

Reviews and returns

What reviews say buyers love and hate about Ponytail Clip

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
32%of negative reviews mention “Durability”
2.2%of orders come back
“Broke within a day”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ponytail Clip questions

Answered from the same tracked data.