Ponds Makeup Remover Wipes

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

68K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

15.0%

Market size, estimated

$95Ka year

Top search term

ponds makeup remover wipes28K searches a year

Listings sell for $9.30 on average, from $5.01 to $14.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $9.30 that is $7K to $9K a year per listing.

Average price

$9.30under the $15 to $100 sweet spot

Price range

$5.01–$14.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #524 within Cleansers. It carries 1,080 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#524in Cleansers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,080per listing

Listings tracked

5

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

73 months