ponds makeup remover wipes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,080.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Avg price
Okay$9.30avg listing price — sweet spot $15–$100
Market size
Bad$95K$95K/yr · 68K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.01–$14.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, ponds makeup remover wipes is a $95K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
ponds makeup remover wipes market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $93K–$116K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #524
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 3.9%
- Avg brand age
- 73 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- POND'S97%
- Olay3%
Demand
Weekly Amazon search volume, last 37 weeks — +2.4% search growth over the last 90 days.Top ponds makeup remover wipes search terms
- ponds makeup remover wipes28K/yr
- ponds face wipes19K/yr
- ponds wipes9K/yr
- ponds facial wipes4K/yr
- ponds hydrate facial wipes3K/yr
- ponds makeup wipes3K/yr
- ponds wipes makeup remover3K/yr
Top ponds makeup remover wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PONDS Micellar Makeup Remover Wipes Removes Waterproof Mascara with Aloe Vera & Vitamin B3 Alcohol-Free Facial Cleansing Wipes for Dry Skin 25 Count
POND'S$5.014.6★3,073 rev
Ponds Wet Cleansing Towelettes with Vitamin E Original Fresh 5 Towelettes each (Pack of 3)
POND'S$10.954.2★47 rev
PONDS Hydrate Makeup Remover Wipes Vitamin Micellar + Crema S 24H Facial Moisturizer with Botanical Extracts Travel Essentials
POND'S$9.984.8★28 rev
PONDS Ultra Soft Dry Face Towels 50 Count Biobased Disposable Wipes for Makeup Removal Gently Exfoliating Durable and Gentle for Sensitive Skin
POND'S$14.884.6★34 rev
Olay Cleanse Gentle Facial Cloths Fragrance Free 30 count - Packaging may vary
Olay$5.694.6★2,219 rev
Newest
by launch datePONDS Hydrate Makeup Remover Wipes Vitamin Micellar + Crema S 24H Facial Moisturizer with Botanical Extracts Travel Essentials
POND'S$9.9828 rev
PONDS Ultra Soft Dry Face Towels 50 Count Biobased Disposable Wipes for Makeup Removal Gently Exfoliating Durable and Gentle for Sensitive Skin
POND'S$14.8834 rev
PONDS Micellar Makeup Remover Wipes Removes Waterproof Mascara with Aloe Vera & Vitamin B3 Alcohol-Free Facial Cleansing Wipes for Dry Skin 25 Count
POND'S$5.013,073 rev
Olay Cleanse Gentle Facial Cloths Fragrance Free 30 count - Packaging may vary
Olay$5.692,219 rev
Ponds Wet Cleansing Towelettes with Vitamin E Original Fresh 5 Towelettes each (Pack of 3)
POND'S$10.9547 rev
Trending
90-day click momentumPONDS Hydrate Makeup Remover Wipes Vitamin Micellar + Crema S 24H Facial Moisturizer with Botanical Extracts Travel Essentials
POND'S$9.984.8★
PONDS Ultra Soft Dry Face Towels 50 Count Biobased Disposable Wipes for Makeup Removal Gently Exfoliating Durable and Gentle for Sensitive Skin
POND'S$14.884.6★
Ponds Wet Cleansing Towelettes with Vitamin E Original Fresh 5 Towelettes each (Pack of 3)
POND'S$10.954.2★
PONDS Micellar Makeup Remover Wipes Removes Waterproof Mascara with Aloe Vera & Vitamin B3 Alcohol-Free Facial Cleansing Wipes for Dry Skin 25 Count
POND'S$5.014.6★
Olay Cleanse Gentle Facial Cloths Fragrance Free 30 count - Packaging may vary
Olay$5.694.6★
What buyers say about ponds makeup remover wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans good”
“leaves skin soft”
“Moisturizer skin”
“easy to use”
“I also liked the light fragrance”
“Cleans nicely”
“Affordable”
“Theyre well-made”
“do not leave my skin feeling dry at all”
“theyre gentle enough for sensitive skin”
What buyers complain about
“SMELLS WEIRD”
“Made my skin itchy and dry”
“I did expect a little more cleansing power”
“I thought the cloths might be thicker”
“I just cant use Oil of Olay products”
“My skin is super sensitive”
“Not the best”
“Cons: relatively expensive for the amount you receive”
“it's still very hard to remove”
“Do Not Buy- not for sensitive skin”
Top return reasons
Common questions
- Is ponds makeup remover wipes profitable to sell on Amazon United States?
- The niche generates $95K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the ponds makeup remover wipes niche?
- 2 brands and 45 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ponds makeup remover wipes?
- Top complaints mined from reviews: Smell, Moist/Dry, Ease Of Cleaning. The return rate is 0.1%.
- What does it cost to enter the ponds makeup remover wipes niche?
- Listings span $5.01–$14.88; the average listing price is $9.30 (sweet spot $15–$100). The average incumbent carries 1,080 reviews — the moat a new listing must climb.