Pomade for Women

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.

Searches, last 12 months

311K

Growth, 90 days vs prior 90

-20.9%

Conversion, latest week

9.0%

Market size, estimated

$312Ka year

Peak month

February1.5× the quietest month

Top search term

pomade for women104K searches a year

Listings sell for $11.20 on average, from $5.08 to $23.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $11.20 that is $8K to $11K a year per listing.

Average price

$11.20under the $15 to $100 sweet spot

Price range

$5.08–$23.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

0.6%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #20 within Pomades. It carries 8,207 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#20in Pomades

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

8,207per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

88 months