Polysorbate 20
MaybeBuyers convert on 14.4% of searches. But the top 5 brands take 100% of clicks, so Polysorbate 20 is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $163K/yr66K searches / yr
- 90-day growth
- +31.2%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 7 sellers
Flapen Score
Polysorbate 20 against its category
The dotted line is the Beauty & Personal Care average. Past it, Polysorbate 20 is stronger. Inside it, weaker.
Market
The Polysorbate 20 market on Amazon at a glance
Shoppers on Amazon United States searched for Polysorbate 20 66K times last year and spent an estimated $163K. All 5 brands take every click. Demand peaks in May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +31.2%
- Conversion, latest week
- 14.4%
- Market size, estimated
- $163Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- polysorbate 2055K searches a year
02 · Price
A sale here is worth $17.09.
Listings sell for $17.09 on average, from $8.09 to $49.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $17.09 that is $9K to $13K a year per listing.
- Average price
- $17.09inside the $15 to $100 sweet spot
- Price range
- $8.09–$49.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,033 within Bath & Bathing Accessories. It carries 200 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #1,033in Bath & Bathing Accessories
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 200per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Polysorbate 20 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hznxolrc 6 oz Polysorbate 20 Emulsifier Premium Polysorbate 20 (TWEEN 20) Liquid Gentle on Skin
- Price
- $9.62
- Rating
- 4.7/5
- Reviews
- 323
- Age
- 3y ago

12 oz Polysorbate 20 Emulsifier Premium Polysorbate 20 (TWEEN 20) Liquid 100% Pure Cosmetics Grade Gentle on Skin Suitable for Making Lotions Shampoos Body Washes Makeup Removers and More
- Price
- $12.42
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 3y ago

Polysorbate 20 (16oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 16 OUNCES
- Price
- $18.07
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 9mo ago

Polysorbate 20 by Velona - 8 Fl Oz | Solubilizer Food & Cosmetic Grade | All Natural for Cooking Skin Care and Bath Bombs | Use Today - Enjoy Results
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 9y ago

Polysorbate 20 by Velona - 4 Fl Oz | Solubilizer Food & Cosmetic Grade | All Natural for Cooking Skin Care and Bath Bombs | Use Today - Enjoy Results
- Price
- $8.09
- Rating
- 4.7/5
- Reviews
- 692
- Age
- 9y ago
Trending
estimated 90-day click momentum
7.05 oz Polysorbate 20 Emulsifier for Skin Care - Gentle & Non-Irritating High-Efficiency Surfactant for DIY Lotions Serums Shampoos | Safe for Sensitive Skin Multipurpose Cosmetic-Grade
- Price
- $9.95
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 3mo ago

Polysorbate 20 (8oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 8 OUNCES
- Price
- $13.40
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 9mo ago

7.05 oz Polysorbate 20 Emulsifier (Tween 20) Premium Liquid Skin-Gentle High-Efficiency Emulsifying Agent for DIY Cosmetics Handmade Soap Non-Irritating & Easy to Mix
- Price
- $9.32
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 7mo ago

Polysorbate 20 by Velona - 8 Fl Oz | Solubilizer Food & Cosmetic Grade | All Natural for Cooking Skin Care and Bath Bombs | Use Today - Enjoy Results
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 9y ago

Polysorbate 20 (16oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 16 OUNCES
- Price
- $18.07
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 9mo ago
Newest
by launch date
7.05 oz Polysorbate 20 Emulsifier for Skin Care - Gentle & Non-Irritating High-Efficiency Surfactant for DIY Lotions Serums Shampoos | Safe for Sensitive Skin Multipurpose Cosmetic-Grade
- Price
- $9.95
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 3mo ago

7.05 oz Polysorbate 20 Emulsifier (Tween 20) Premium Liquid Skin-Gentle High-Efficiency Emulsifying Agent for DIY Cosmetics Handmade Soap Non-Irritating & Easy to Mix
- Price
- $9.32
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 7mo ago

Polysorbate 20 (16oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 16 OUNCES
- Price
- $18.07
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 9mo ago

Polysorbate 20 (8oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 8 OUNCES
- Price
- $13.40
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 9mo ago

Polysorbate 20 (32oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 32 OUNCES
- Price
- $25.30
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Hznxolrc43%
- velona25%
- 33RD PARALLEL SOAP CO.22%
- GENLEXON5%
- Tyrbsvlnar5%
- Open — no brand owns it (0%)
Demand
Polysorbate 20 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.6×
Search terms
Top Polysorbate 20 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- polysorbate 2055K/yr
- polysorbate 20 cosmetic grade6K/yr
- tween 203K/yr
- cromollient sce emulsifier2K/yr
Reviews and returns
What reviews say buyers love and hate about Polysorbate 20
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Polysorbate 20 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









