polysorbate 20
Worth a lookShows searches that convert (14.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great200.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.09–$49.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Growth
Good+31.2%90-day search growth — must beat 0% to launch
Market size
Okay$163K$163K/yr · 66K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, polysorbate 20 is a $163K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
polysorbate 20 market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $137K–$171K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #1,033
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.2%
- Avg brand age
- 73 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Hznxolrc43%
- velona25%
- 33RD PARALLEL SOAP CO.22%
- GENLEXON5%
- Tyrbsvlnar5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.2% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.6×
Top polysorbate 20 search terms
- polysorbate 2055K/yr
- polysorbate 20 cosmetic grade6K/yr
- tween 203K/yr
- cromollient sce emulsifier2K/yr
Top polysorbate 20 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hznxolrc 6 oz Polysorbate 20 Emulsifier Premium Polysorbate 20 (TWEEN 20) Liquid Gentle on Skin
Hznxolrc$9.624.7★323 rev
12 oz Polysorbate 20 Emulsifier Premium Polysorbate 20 (TWEEN 20) Liquid 100% Pure Cosmetics Grade Gentle on Skin Suitable for Making Lotions Shampoos Body Washes Makeup Removers and More
Hznxolrc$12.424.6★241 rev
Polysorbate 20 (16oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 16 OUNCES
33RD PARALLEL SOAP CO.$18.074.8★20 rev
Polysorbate 20 by Velona - 8 Fl Oz | Solubilizer Food & Cosmetic Grade | All Natural for Cooking Skin Care and Bath Bombs | Use Today - Enjoy Results
velona$10.014.7★414 rev
Polysorbate 20 by Velona - 4 Fl Oz | Solubilizer Food & Cosmetic Grade | All Natural for Cooking Skin Care and Bath Bombs | Use Today - Enjoy Results
velona$8.094.7★692 rev
Newest
by launch date
7.05 oz Polysorbate 20 Emulsifier for Skin Care - Gentle & Non-Irritating High-Efficiency Surfactant for DIY Lotions Serums Shampoos | Safe for Sensitive Skin Multipurpose Cosmetic-Grade
Tyrbsvlnar$9.9517 rev
7.05 oz Polysorbate 20 Emulsifier (Tween 20) Premium Liquid Skin-Gentle High-Efficiency Emulsifying Agent for DIY Cosmetics Handmade Soap Non-Irritating & Easy to Mix
GENLEXON$9.3210 rev
Polysorbate 20 (16oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 16 OUNCES
33RD PARALLEL SOAP CO.$18.0720 rev
Polysorbate 20 (8oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 8 OUNCES
33RD PARALLEL SOAP CO.$13.4035 rev
Polysorbate 20 (32oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 32 OUNCES
33RD PARALLEL SOAP CO.$25.309 rev
Trending
90-day click momentum7.05 oz Polysorbate 20 Emulsifier for Skin Care - Gentle & Non-Irritating High-Efficiency Surfactant for DIY Lotions Serums Shampoos | Safe for Sensitive Skin Multipurpose Cosmetic-Grade
Tyrbsvlnar$9.954.5★
Polysorbate 20 (8oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 8 OUNCES
33RD PARALLEL SOAP CO.$13.404.3★
7.05 oz Polysorbate 20 Emulsifier (Tween 20) Premium Liquid Skin-Gentle High-Efficiency Emulsifying Agent for DIY Cosmetics Handmade Soap Non-Irritating & Easy to Mix
GENLEXON$9.324.1★
Polysorbate 20 by Velona - 8 Fl Oz | Solubilizer Food & Cosmetic Grade | All Natural for Cooking Skin Care and Bath Bombs | Use Today - Enjoy Results
velona$10.014.7★
Polysorbate 20 (16oz) | USP Grade - Tween 20 Gentle Natural Emulsifier & Solubilizer for Essential Oils Fragrances Sprays Lotions Shampoos | Improves Stability & Clarity | 16 OUNCES
33RD PARALLEL SOAP CO.$18.074.8★
What buyers say about polysorbate 20
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels consistent throughout use”
“Just what I needed”
“well worth every penny”
“doesnt have a strong or unpleasant odour”
“it does its job well”
“Blends Homemade Skin Care Smoothly”
“Easy to use”
“I also appreciate how gentle it is”
“I was so happy with this purchase nice fit”
“a useful ingredient to have on hand if youre big into DIY”
What buyers complain about
“Small”
“Its a bit pricey”
“water dont naturally mix”
“Dark orange or murky liquid typically indicates older or less refined product”
“Cap broken liquid leaking”
“Although it won't remove an extremely strong fragrance”
“False advertising”
“After dissolving products they seemed only stable for about 24 hours under a refrigerated environment then they completely separated”
“Not the quality Im used to”
“I have pretty sensitive skin”
Top return reasons
Common questions
- Is polysorbate 20 profitable to sell on Amazon United States?
- The niche generates $163K/yr across 13 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +31.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the polysorbate 20 niche?
- 5 brands and 7 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in polysorbate 20?
- Top complaints mined from reviews: Size-Overall, Value For Money, Natural Ingredients. The return rate is 1.1%.
- When does demand for polysorbate 20 peak?
- Demand peaks in May–Jun; the busiest month runs 1.6× the quietest.
- What does it cost to enter the polysorbate 20 niche?
- Listings span $8.09–$49.69; the average listing price is $17.09 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.