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Polygel Nail Kit

Maybe

Shoppers spend $2.1M a year here. But demand is soft, at -1.6% this quarter, so Polygel Nail Kit is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$2.1M/yr5.2M searches / yr
90-day growth
-1.6%search demand this quarter
Competition
42%top-5 click share · 12 brands · 20 sellers

Flapen Score

Polygel Nail Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Polygel Nail Kit is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polygel Nail Kit market on Amazon at a glance

Polygel Nail Kit is a $2.1M a year market on Amazon United States, with 5.2M searches a year. The top 5 brands take 69% of clicks. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 5.2M times a year and 2.4% buy. Search demand moved -1.6% in 90 days, so the $2.1M a year market is softening.

Search volume
5.2M
Search growth, 90 days
-1.6%
Conversion
2.4%
Market size
$2.1M

02 · Money

The money is there.

Shoppers bought 125K to 150K units at $17.10 on average, 2,500 to 3,000 per product. Units times price is $2.1M to $2.6M a year.

Units sold
125K–150K
Units per product
2,500–3,000
Average price
$17.10
Units × price
$2.1M–$2.6M

03 · Shelf

Brands here are settling in.

The average listing ranks #180. 100% of listings ship Prime. 92% of the shelf is sponsored, so budget for ads. The average listing is out of stock 5.6% of the time. The average brand has sold here for 36 months.

Average BSR
#180
Prime
100%
Sponsored
92%
Out of stock
5.6%
Average brand age
36 months

Products

Top Polygel Nail Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$84K$168K$252K$336K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

26%

  • GAOY24%
  • JEWHITENY18%
  • modelones12%
  • Makartt8%
  • COSCELIA6%
  • SAVILAND6%

Demand

Polygel Nail Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Polygel Nail Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poly gel nail kit1.5M/yr
  • polygel1.0M/yr
  • poly gel714K/yr
  • polygel nail kit825K/yr
  • polygel toenail kit102K/yr
  • polygel kit124K/yr
  • morovan polygel nail kit102K/yr
  • poly gel nail kit for toes60K/yr
  • poly gel kit77K/yr
  • poly gel nail colors102K/yr

Reviews and returns

What reviews say buyers love and hate about Polygel Nail Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall8%−0.01

Tubes are tiny

These are very long

So small

Allergies8%−0.11

Allergic

Allergic to this product

Allergic reaction

Functionality-Overall8%−0.10

results were not useable

Does not work well

Doesn't work

Adhesion/Stickiness6%−0.05

The gel dont stick

doesn't adhere well

Would not stick

Durability6%−0.02

Easily broken

Did not last

they are coming off

Love

Quality-Overall16%+1.10

I really believe its the best quality UV light Ive had

Beautiful quality

Very nice product exactly as described

Ease Of Use16%+1.13

Easy To Use

Easy for beginners

Easy to remove as well

Color16%+0.95

Colors are beautiful

Great color choices

Amazing colors

Value For Money13%+0.86

Great purchase for the price

Great deal

Great Value

Durability5%−0.02

it is very durable

Its very strong, very durable and all the accessories that come with a kit are very nice

the results are incredibly durable

Return

1.3% Return rate 29% Fixable by listing

Functionality-Overall23%█▇▇██▇

results were not useable

Does not work well

Doesn't work

Advertised Vs Actual Product8%▇▇▇▇█▇
Size-Overall7%▇▅▆▇██

Tubes are tiny

These are very long

So small

Adhesion/Stickiness7%▇███▅▇

The gel dont stick

doesn't adhere well

Would not stick

Quality-Overall6%█▇▇██▇

Bad quality

the gel itself is not good quality

Cheap quality

FAQ

Common Polygel Nail Kit questions

Answered from the same tracked data.