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Polvo De Hadas

Fail

Shoppers spend an estimated $16K a year here, so Polvo De Hadas is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$16K/yr82K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
55%top-5 click share · 14 brands · 98 sellers

Flapen Score

Polvo De Hadas against its category

The dotted line is the Beauty & Personal Care average. Past it, Polvo De Hadas is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polvo De Hadas market on Amazon at a glance

Shoppers on Amazon United States searched for Polvo De Hadas 82K times last year and spent an estimated $16K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
2.3%
Market size, estimated
$16Ka year
Peak month
August1.9× the quietest month
Top search term
polvo42K searches a year

02 · Price

A sale here is worth $8.18.

Listings sell for $8.18 on average, from $3.34 to $23.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $8.18 that is $0 to $818 a year per listing.

Average price
$8.18under the $15 to $100 sweet spot
Price range
$3.34–$23.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$818
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #104 within Face. It carries 15,402 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
96%
Out of stock, average day
0.6%
Average rank
#104in Face
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
15,402per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Polvo De Hadas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

98

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

18%

  • Brand 130%
  • Brand 222%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 18%)

Demand

Polvo De Hadas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Polvo De Hadas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polvo42K/yr
  • polvo de hadas37K/yr
  • polvo de adas2K/yr
  • glitter powder highlighter829/yr
  • polvo de hadas highlighter562/yr
  • fairy dust highlighter powder313/yr

Reviews and returns

What reviews say buyers love and hate about Polvo De Hadas

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Color”
0.6%of orders come back
“Its not distinctly pink”
A buyer, on “Color”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Polvo De Hadas questions

Answered from the same tracked data.