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37

polo sport cologne for men

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 38Conversion 20Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 45Quality gap 33

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.40

avg listing price — sweet spot $15–$100

Price range

Incredible$15.96–$71.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,995.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$101K

$101K/yr · 172K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, polo sport cologne for men is a $101K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

polo sport cologne for men market data

Units sold / yr
3K–4K
avg 500–750/product
Revenue / yr
$109K–$146K
units × avg price
Conversion rate
1.6%
Avg BSR
#1,198
Page quality
0%
Prime
67%
Sponsored
67%
Out of stock
20.0%
Avg brand age
-265 months
Avg seller age
153 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • RALPH LAUREN FRAGRANCES90%
  • Reebok5%
  • Generic5%

Top polo sport cologne for men search terms

  • polo sport cologne for men94K/yr
  • polo sport34K/yr
  • polo sport cologne20K/yr
  • polo sport perfume4K/yr
  • polo sport perfume for men9K/yr
  • polo sport ralph lauren4K/yr
  • ralph lauren polo sport3K/yr
  • polo sport ralph lauren men4K/yr
All search terms

Top polo sport cologne for men products on Amazon

All 3 tracked products in this niche — three views at once, no toggling.

What buyers say about polo sport cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell92%

“This is the first fragrance Ive ordered that I have liked”

What buyers complain about

Smell70%

“Not blind buy safe, smells cheap, pass”

Value For Money10%

“Kind of expensive”

Durability10%

“Doesn't last very long”

Top return reasons

Size-Overall100%

Common questions

Is polo sport cologne for men profitable to sell on Amazon United States?
The niche generates $101K/yr across 3 tracked products. 90-day search growth is +10.5%. Flapen's verdict: Skip it (37/100).
How competitive is the polo sport cologne for men niche?
3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in polo sport cologne for men?
Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.0%.
What does it cost to enter the polo sport cologne for men niche?
Listings span $15.96–$71.99; the average listing price is $36.40 (sweet spot $15–$100). The average incumbent carries 1,995 reviews — the moat a new listing must climb.