Polo Sport Cologne for Men

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

+10.5%

Conversion, latest week

1.6%

Market size, estimated

$101Ka year

Top search term

polo sport cologne for men94K searches a year

Listings sell for $36.40 on average, from $15.96 to $71.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $36.40 that is $18K to $27K a year per listing.

Average price

$36.40inside the $15 to $100 sweet spot

Price range

$15.96–$71.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

0.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #1,198 within Men's. It carries 1,995 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

67%

Out of stock, average day

20.0%

Average rank

#1,198in Men's

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,995per listing

Listings tracked

3

The brands on the shelf have sold for -265 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

-265 months