polo red cologne for men
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$52.49avg listing price — sweet spot $15–$100
Price range
Good$8.79–$127.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$285K$285K/yr · 268K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,283.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, polo red cologne for men is a $285K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
polo red cologne for men market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $315K–$420K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #166
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 23.1%
- Avg brand age
- 81 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
12
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- RALPH LAUREN FRAGRANCES76%
- Amazon Essentials15%
- NovoGlow4%
- PB ParfumsBelcam2%
- URRU2%
- Hanes2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top polo red cologne for men search terms
- polo red cologne for men113K/yr
- polo red85K/yr
- red polo cologne18K/yr
- polo red cologne18K/yr
- polo red parfum14K/yr
- red polo cologne for men13K/yr
- polo red extreme cologne for men6K/yr
Top polo red cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RALPH LAUREN FRAGRANCES Polo Red - Eau de Toilette - Mens Cologne - Woody & Spicy - With Grapefruit Saffron and Redwood - Medium Intensity - 4.2 Fl Oz
RALPH LAUREN FRAGRANCES$95.774.7★5,432 rev
RALPH LAUREN FRAGRANCES Polo Red - Parfum - Mens Cologne - Ambery & Woody - With Absinthe Cedarwood and Musk - Intense Fragrance - 4.2 Fl Oz
RALPH LAUREN FRAGRANCES$112.944.7★737 rev
RALPH LAUREN FRAGRANCES Polo Red - Eau de Toilette - Mens Cologne - Woody & Spicy - With Grapefruit Saffron and Redwood - Medium Intensity - 2.5 Fl Oz
RALPH LAUREN FRAGRANCES$82.504.7★5,432 rev
RALPH LAUREN FRAGRANCES Polo Red - Eau de Toilette - Mens Cologne - Woody & Spicy - With Grapefruit Saffron and Redwood - Medium Intensity - 6.7 Fl Oz
RALPH LAUREN FRAGRANCES$127.764.7★5,432 rev
Ralph Lauren World of Polo Duo Gift Set Mens Cologne with Polo Red & Polo 67 Travel Spray Fragrance Set for Dad 2 x 15 mL
RALPH LAUREN FRAGRANCES$30.594.2★54 rev
Newest
by launch dateRalph Lauren World of Polo Duo Gift Set Mens Cologne with Polo Red & Polo 67 Travel Spray Fragrance Set for Dad 2 x 15 mL
RALPH LAUREN FRAGRANCES$30.5954 rev
Ralph Lauren - World of Polo Mens Cologne Trio Set ($201 Value) - Polo Red Eau de Toilette Polo 67 Eau de Toilette & Polo 67 Eau de Parfum - 3-Piece Set - Travel Size - 1.3 Fl Oz Each
RALPH LAUREN FRAGRANCES$78.7229 rev
RALPH LAUREN FRAGRANCES - Polo Red Extreme - Cologne for Men - With Red Ginger Vanilla and Leather - 4.2 Fl Oz
RALPH LAUREN FRAGRANCES$109.8574 rev
NovoGlow Solo 4-Piece Mini Fragrance Set for Men EDP - Solo Red Blue Black & Green - Combination of Woody Citrus & Spicy Scents - Suitable For All Skin Types - Free of Paraben Each in 30ml Bottle
NovoGlow$49.37407 rev
URRU Mens Polo Shirt and Shorts Set Summer Outfits Fashion Casual Short Sleeve Polo Suit for Men 2 Piece Short Set Red L
URRU$35.761,409 rev
Trending
90-day click momentum
Amazon Essentials Mens Regular-Fit Cotton Pique Polo Shirt Shirt -Red Large
Amazon Essentials$13.734.3★
Amazon Essentials Mens Mens Regular-fit Quick-Dry Golf Polo Shirt Shirt -Red Small
Amazon Essentials$14.504.4★
Amazon Essentials Mens Regular-Fit Cotton Pique Polo Shirt Washed Red Large
Amazon Essentials$14.564.3★
Amazon Essentials Mens Regular-Fit Cotton Pique Polo Shirt Shirt -Red X-Large
Amazon Essentials$13.284.3★
Amazon Essentials Mens Mens Regular-fit Quick-Dry Golf Polo Shirt Shirt Red Medium
Amazon Essentials$15.714.4★
What buyers say about polo red cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“has a pleasing aroma”
“Worth the price”
“Nice Fit”
“No complaints here”
“Love the longevity, versatility, and also makes a great gift”
“great color, good fit”
“The product was exactly what I thought it would be”
“Comfortable”
“decent amounts”
“It's not too heavy nor too grown”
What buyers complain about
“I did not like the smell”
“It's a cheap copy - you get what you pay for”
“very costly”
“it was too big”
“Doesn't last long”
“the blue is the worst”
“This product is affecting my allergy”
“Bad Dispenser”
“Item was a returned item with tape on the side of the box”
“Box was really flimsy”
Top return reasons
Common questions
- Is polo red cologne for men profitable to sell on Amazon United States?
- The niche generates $285K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the polo red cologne for men niche?
- 6 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in polo red cologne for men?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 2.6%.
- When does demand for polo red cologne for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the polo red cologne for men niche?
- Listings span $8.79–$127.76; the average listing price is $52.49 (sweet spot $15–$100). The average incumbent carries 6,284 reviews — the moat a new listing must climb.