Is polo green cologne for men profitable to sell on Amazon United States?

The niche generates $312K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (44/100).

How competitive is the polo green cologne for men niche?

2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in polo green cologne for men?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.0%.

When does demand for polo green cologne for men peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the polo green cologne for men niche?

Listings span $49.37–$143.55; the average listing price is $103.51 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.

polo green cologne for men

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$103.51

avg listing price — sweet spot $15–$100

Review moat

Good589.8

avg incumbent reviews — the moat a new listing must climb

Price range

Good$49.37–$143.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$312K

$312K/yr · 111K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, polo green cologne for men is a $312K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

polo green cologne for men market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $311K–$414K; units × avg price
Conversion rate: 2.7%
Avg BSR: #355
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 18.7%
Avg brand age: 59 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

RALPH LAUREN FRAGRANCES92%
NovoGlow8%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +5.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top polo green cologne for men search terms

polo green cologne for men50K/yr +6.7%2.9% conv.
polo green25K/yr -1.5%1.3% conv.
polo green cologne13K/yr +12.3%2.2% conv.
green polo cologne10K/yr +0.5%3.5% conv.
polo cologne for men green7K/yr +11.7%3.7% conv.
green polo cologne for men5K/yr +26.2%3.5% conv.

All search terms

Top polo green cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RALPH LAUREN FRAGRANCES Polo - Eau de Toilette - Mens Cologne - Woody & Spicy - With Pine Patchouli Leather and Tobacco - Medium Intensity - 4.2 Fl Oz

RALPH LAUREN FRAGRANCES$96.474.6★2,280 rev

RALPH LAUREN FRAGRANCES Polo Oud - Eau de Parfum - Mens Cologne - Woody & Ambery - With Orange Flower Rose and Oud Wood - 4.2 Fl Oz

RALPH LAUREN FRAGRANCES$143.554.1★161 rev

Ralph Lauren - Polo Eau de Toilette - Mens Cologne Set ($200 Value) - Full Size 4.2 Fl Oz Travel Size 1.35 Fl Oz & Deodorant

RALPH LAUREN FRAGRANCES$115.504.7★10 rev

NovoGlow Solo 4-Piece Mini Fragrance Set for Men EDP - Solo Red Blue Black & Green - Combination of Woody Citrus & Spicy Scents - Suitable For All Skin Types - Free of Paraben Each in 30ml Bottle

NovoGlow$49.373.3★407 rev

RALPH LAUREN FRAGRANCES Polo Cologne Intense - Eau de Parfum - Mens Cologne - Citrus & Woody - With Grapefruit Sage and Patchouli - 4.2 Fl Oz

RALPH LAUREN FRAGRANCES$112.674.4★91 rev

Newest

by launch date

Ralph Lauren - Polo Eau de Toilette - Mens Cologne Set ($200 Value) - Full Size 4.2 Fl Oz Travel Size 1.35 Fl Oz & Deodorant

RALPH LAUREN FRAGRANCES$115.5010 rev

6mo ago

NovoGlow Solo 4-Piece Mini Fragrance Set for Men EDP - Solo Red Blue Black & Green - Combination of Woody Citrus & Spicy Scents - Suitable For All Skin Types - Free of Paraben Each in 30ml Bottle

NovoGlow$49.37407 rev

1y ago

RALPH LAUREN FRAGRANCES Polo Cologne Intense - Eau de Parfum - Mens Cologne - Citrus & Woody - With Grapefruit Sage and Patchouli - 4.2 Fl Oz

RALPH LAUREN FRAGRANCES$112.6791 rev

2y ago

RALPH LAUREN FRAGRANCES Polo Oud - Eau de Parfum - Mens Cologne - Woody & Ambery - With Orange Flower Rose and Oud Wood - 4.2 Fl Oz

RALPH LAUREN FRAGRANCES$143.55161 rev

2y ago

RALPH LAUREN FRAGRANCES Polo - Eau de Toilette - Mens Cologne - Woody & Spicy - With Pine Patchouli Leather and Tobacco - Medium Intensity - 4.2 Fl Oz

RALPH LAUREN FRAGRANCES$96.472,280 rev

3y ago

What buyers say about polo green cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“fragrance & long lasting”

Value For Money12%

“Great value for money”

Quality-Overall5%

“Great product”

Color4%

“The colors are even the same”

Durability2%

“it last all day”

Advertised Vs Actual Product2%

“I was just what I wanted”

Size-Overall1%

“Excellent size for travel”

Locally Manufactured1%

What buyers complain about

Smell54%

“Product is very chemically smelling”

Value For Money9%

“This is expensive”

Quality-Overall9%

“Poor quality”

Strength5%

“Not as strong”

Durability4%

“doesn't last long”

Allergies2%

“This product is affecting my allergy”

Advertised Vs Actual Product2%

“Not the same”

Instructions/User Manual/Troubleshooting1%

“Not following instructions”

Color1%

“the blue is the worst”

Weight Heavy1%

“A heavy”

Common questions

Is polo green cologne for men profitable to sell on Amazon United States?: The niche generates $312K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (44/100).
How competitive is the polo green cologne for men niche?: 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in polo green cologne for men?: Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.0%.
When does demand for polo green cologne for men peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the polo green cologne for men niche?: Listings span $49.37–$143.55; the average listing price is $103.51 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.