polo double black cologne for men
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.4M searches
Avg price
Great$86.72avg listing price — sweet spot $15–$100
Price range
Good$16.92–$136.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,200.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, polo double black cologne for men is a $2.2M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
polo double black cologne for men market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $2.6M–$3.5M
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 9.6%
- Avg brand age
- 87 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
45
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
0%
- RALPH LAUREN FRAGRANCES82%
- NovoGlow7%
- Beverly Hills Polo Club5%
- Ralph Lauren4%
- POLO RALPH LAUREN1%
- Nautica1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top polo double black cologne for men search terms
- polo cologne for men511K/yr
- polo cologne135K/yr
- ralph lauren cologne men123K/yr
- polo blue92K/yr
- polo blue cologne for men120K/yr
- polo perfume for men67K/yr
- ralph lauren cologne51K/yr
- perfume polo para hombre41K/yr
- polo blue eau de parfum29K/yr
- polo ralph lauren cologne18K/yr
Top polo double black cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RALPH LAUREN FRAGRANCES Polo Blue - Eau de Toilette - Mens Cologne - Aquatic & Fresh - With Citrus Sage and Suede - Medium Intensity - 4.2 Fl Oz
RALPH LAUREN FRAGRANCES$95.704.7★11,499 rev
RALPH LAUREN FRAGRANCES Polo - Eau de Toilette - Mens Cologne - Woody & Spicy - With Pine Patchouli Leather and Tobacco - Medium Intensity - 4.2 Fl Oz
RALPH LAUREN FRAGRANCES$96.474.6★2,280 rev
NovoGlow Solo 4-Piece Mini Fragrance Set for Men EDP - Solo Red Blue Black & Green - Combination of Woody Citrus & Spicy Scents - Suitable For All Skin Types - Free of Paraben Each in 30ml Bottle
NovoGlow$49.373.3★407 rev
Ralph Lauren - World of Polo Mens Cologne Trio Set ($201 Value) - Polo Red Eau de Toilette Polo 67 Eau de Toilette & Polo 67 Eau de Parfum - 3-Piece Set - Travel Size - 1.3 Fl Oz Each
RALPH LAUREN FRAGRANCES$78.724.8★29 rev
RALPH LAUREN FRAGRANCES Polo Blue - Eau de Toilette - Mens Cologne - Aquatic & Fresh - With Citrus Sage and Suede - Medium Intensity - 2.5 Fl Oz
RALPH LAUREN FRAGRANCES$85.054.7★11,499 rev
Newest
by launch dateRalph Lauren - World of Polo Mens Cologne Trio Set ($201 Value) - Polo Red Eau de Toilette Polo 67 Eau de Toilette & Polo 67 Eau de Parfum - 3-Piece Set - Travel Size - 1.3 Fl Oz Each
RALPH LAUREN FRAGRANCES$78.7229 rev
Ralph Lauren World of Polo Duo Gift Set Mens Cologne with Polo Red & Polo 67 Travel Spray Fragrance Set for Dad 2 x 15 mL
RALPH LAUREN FRAGRANCES$30.5954 rev
Ralph Lauren - Polo Eau de Toilette - Mens Cologne Set ($200 Value) - Full Size 4.2 Fl Oz Travel Size 1.35 Fl Oz & Deodorant
RALPH LAUREN FRAGRANCES$115.5010 rev
RALPH LAUREN FRAGRANCES - Ralphs Club New York - Eau de Parfum - Woody & Ambery Cologne for Men -With Blackcurrant Vanilla & Sandalwood - 3.7 Fl Oz
Ralph Lauren$126.46188 rev
RALPH LAUREN FRAGRANCES - Polo Sport - Eau De Toilette - Mens Cologne - Fresh & Clean - With Oak Citrus and Mint - Medium Intensity - 3.4 Fl Oz
RALPH LAUREN FRAGRANCES$71.995,931 rev
Trending
90-day click momentumRalph Lauren - World of Polo Mens Cologne Trio Set ($201 Value) - Polo Red Eau de Toilette Polo 67 Eau de Toilette & Polo 67 Eau de Parfum - 3-Piece Set - Travel Size - 1.3 Fl Oz Each
RALPH LAUREN FRAGRANCES$78.724.8★
Ralph Lauren World of Polo Duo Gift Set Mens Cologne with Polo Red & Polo 67 Travel Spray Fragrance Set for Dad 2 x 15 mL
RALPH LAUREN FRAGRANCES$30.594.2★
Ralph Lauren - Polo Eau de Toilette - Mens Cologne Set ($200 Value) - Full Size 4.2 Fl Oz Travel Size 1.35 Fl Oz & Deodorant
RALPH LAUREN FRAGRANCES$115.504.7★
RALPH LAUREN FRAGRANCES - Polo Blue - Eau de Toilette - Mens Cologne - Aquatic & Fresh - With Citrus Sage and Suede - Medium Intensity - 1.35 Fl Oz
RALPH LAUREN FRAGRANCES$52.594.7★
RALPH LAUREN FRAGRANCES Polo 67 - Eau de Parfum - Woody Scent - With Green Mandarin Pineapple & Benzoin - Cologne for Men - 4.2 Fl Oz
RALPH LAUREN FRAGRANCES$105.194.7★
What buyers say about polo double black cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Great Value”
“Great quality, exactly as described, and arrived on time”
“Very durable”
“Excellent gift choice”
“The fit is comfortable”
“Item as described”
“Green is the best”
“easy to like”
“It works great for hot weather and daily use”
What buyers complain about
“Scent is weak”
“not enough longevity”
“It's expensive”
“the performance is not good”
“So big”
“not so strong as to be too powerful”
“LID KEEPS LEAKING AND HAS LEAKED MOSTLY OUT OF THE BOTLE”
“Not as advertised”
“This product is affecting my allergy”
“All alcohol and no scent”
Top return reasons
Common questions
- Is polo double black cologne for men profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 32 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the polo double black cologne for men niche?
- 6 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in polo double black cologne for men?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- When does demand for polo double black cologne for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the polo double black cologne for men niche?
- Listings span $16.92–$136.09; the average listing price is $86.72 (sweet spot $15–$100). The average incumbent carries 8,201 reviews — the moat a new listing must climb.