Is polo deodorant for men profitable to sell on Amazon United States?

The niche generates $316K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the polo deodorant for men niche?

12 brands and 60 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in polo deodorant for men?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 1.3%.

When does demand for polo deodorant for men peak?

Demand peaks in Dec; the busiest month runs 1.4× the quietest.

What does it cost to enter the polo deodorant for men niche?

Listings span $11.80–$97.65; the average listing price is $32.98 (sweet spot $15–$100). The average incumbent carries 3,370 reviews — the moat a new listing must climb.

polo deodorant for men

Worth a look

Shows a sweet-spot price point ($32.98 avg), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

Avg price

Incredible$32.98

avg listing price — sweet spot $15–$100

Price range

Great$11.80–$97.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$316K

$316K/yr · 167K searches

Growth

Okay+13.4%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,369.56

avg incumbent reviews — the moat a new listing must climb

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, polo deodorant for men is a $316K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

polo deodorant for men market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $412K–$495K; units × avg price
Conversion rate: 5.7%
Avg BSR: #706
Page quality: 0%
Prime: 78%
Sponsored: 56%
Out of stock: 4.1%
Avg brand age: 95 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

Armani Beauty45%
RALPH LAUREN FRAGRANCES22%
Yves Saint Laurent8%
Versace7%
Dior5%
Salt & Stone3%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.4×

Open Trend

Top polo deodorant for men search terms

polo deodorant for men16K/yr +36.3%9.6% conv.
cologne deodorant for men13K/yr +43.2%2.0% conv.
dior sauvage deodorant9K/yr +27.8%2.1% conv.
versace deodorant for men9K/yr +18.2%2.7% conv.
dior deodorant men12K/yr -4.0%2.9% conv.
armani deodorant for men10K/yr +64.8%9.2% conv.
designer deodorant men9K/yr +33.0%2.7% conv.
versace deodorant9K/yr -9.6%2.1% conv.
aqua di gio deodorant for men6K/yr +36.4%17.7% conv.
polo deodorant4K/yr +79.2%5.9% conv.

All search terms

Top polo deodorant for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz

Armani Beauty$29.634.4★1,049 rev

Armani beauty Code Deodorant Stick Fougre Ambery Spicy Fragrance Green Mandarin Nutmeg Tonka Bean Notes Mens Essentials - 2.6 Fl Oz

Armani Beauty$29.694.4★360 rev

RALPH LAUREN FRAGRANCES Polo Blue Ralph Lauren Deodorant Stick 2.6 Oz For Men

RALPH LAUREN FRAGRANCES$25.944.5★1,008 rev

Y by Yves Saint Laurent for Men - 2.6 oz Deodorant Stick

Yves Saint Laurent$23.134.4★568 rev

RALPH LAUREN FRAGRANCES Polo- Mens Deodorant - Woody & Spicy - With Grapefruit Saffron and Redwood - Alcohol-Free Long Lasting - 2.6 Oz

RALPH LAUREN FRAGRANCES$25.004.2★295 rev

Newest

by launch date

Old Spice Aluminum Free Deodorant for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.0 oz

Old Spice$11.801,027 rev

6mo ago

Armani beauty Code Deodorant Stick Fougre Ambery Spicy Fragrance Green Mandarin Nutmeg Tonka Bean Notes Mens Essentials - 2.6 Fl Oz

Armani Beauty$29.69360 rev

1y ago

Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz

Armani Beauty$29.631,049 rev

1y ago

Versace Eros Deodorant Stick for Men 2.5 Ounce

Versace$44.3122,324 rev

4y ago

Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver

Salt & Stone$19.2917,074 rev

5y ago

What buyers say about polo deodorant for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell56%

“Fresh scent”

Quality-Overall7%

“Excellent Product”

Durability3%

“stays on the whole day”

Value For Money3%

“Great value”

Efficiency3%

“It does the job beautifully”

Allergies3%

“No irritation”

Moist/Dry2%

“Provides hydration to my skin”

Advertised Vs Actual Product1%

“Accurate description”

Soft Feel1%

“It has a smooth feel to it”

Toxic/Chemical Free1%

“its aluminum free”

What buyers complain about

Smell31%

“Bad smell”

Value For Money10%

“It is expensive”

Allergies9%

“Skin Rash”

Durability7%

“Broke off inside”

Functionality-Overall5%

“It was not effective”

Stain Resistance2%

“Stains Shirts”

Quality-Overall1%

“This was WAY too expensive for this kind of quality control issue”

Advertised Vs Actual Product1%

“Not as described”

Moist/Dry1%

“it didnt have the hydration I expected”

Strength1%

“Way Too strong”

Top return reasons

Smell65%

Functionality-Overall9%

Advertised Vs Actual Product7%

Product Condition3%

Defective Material/Parts2%

Value For Money2%

Stain Resistance1%

Durability1%

Adhesion/Stickiness1%

Size-Overall1%

Common questions

Is polo deodorant for men profitable to sell on Amazon United States?: The niche generates $316K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the polo deodorant for men niche?: 12 brands and 60 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in polo deodorant for men?: Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 1.3%.
When does demand for polo deodorant for men peak?: Demand peaks in Dec; the busiest month runs 1.4× the quietest.
What does it cost to enter the polo deodorant for men niche?: Listings span $11.80–$97.65; the average listing price is $32.98 (sweet spot $15–$100). The average incumbent carries 3,370 reviews — the moat a new listing must climb.