Polo Deodorant for Men

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.

Searches, last 12 months

167K

Growth, 90 days vs prior 90

+13.4%

Conversion, latest week

5.7%

Market size, estimated

$316Ka year

Peak month

December1.4× the quietest month

Top search term

polo deodorant for men16K searches a year

Listings sell for $32.98 on average, from $11.80 to $97.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $32.98 that is $8K to $16K a year per listing.

Average price

$32.98inside the $15 to $100 sweet spot

Price range

$11.80–$97.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

1.3%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #706 within Deodorants & Antiperspirants. It carries 3,370 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

78%

Out of stock, average day

4.1%

Average rank

#706in Deodorants & Antiperspirants

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

3,370per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

95 months