Polo Blue Eau De Parfum

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

1.9%

Market size, estimated

$2.2Ma year

Peak month

December3.3× the quietest month

Top search term

polo cologne for men511K searches a year

Listings sell for $86.72 on average, from $16.92 to $136.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $86.72 that is $65K to $87K a year per listing.

Average price

$86.72inside the $15 to $100 sweet spot

Price range

$16.92–$136.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$65K–$87K

Returns

0.1%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #156 within Men's. It carries 8,201 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

94%

Out of stock, average day

9.6%

Average rank

#156in Men's

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

8,201per listing

Listings tracked

32

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

87 months