Is polo aftershave for men profitable to sell on Amazon United States?

The niche generates $533K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (39/100).

How competitive is the polo aftershave for men niche?

5 brands and 17 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in polo aftershave for men?

Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 2.6%.

What does it cost to enter the polo aftershave for men niche?

Listings span $8.40–$126.07; the average listing price is $60.46 (sweet spot $15–$100). The average incumbent carries 6,667 reviews — the moat a new listing must climb.

polo aftershave for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$60.46

avg listing price — sweet spot $15–$100

Price range

Good$8.40–$126.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$533K

$533K/yr · 258K searches

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Review moat

Bad6,666.71

avg incumbent reviews — the moat a new listing must climb

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, polo aftershave for men is a $533K/yr Amazon United States market (258K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

polo aftershave for men market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $363K–$484K; units × avg price
Conversion rate: 3.4%
Avg BSR: #123
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 35.0%
Avg brand age: 71 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

RALPH LAUREN FRAGRANCES85%
Hanes5%
PB ParfumsBelcam4%
NovoGlow3%
oleum crete3%

Demand

Weekly Amazon search volume, last 45 weeks — -1.1% search growth over the last 90 days.

Open Trend

Top polo aftershave for men search terms

polo black cologne for men121K/yr -4.3%2.9% conv.
polo black58K/yr -8.5%2.0% conv.
polo black cologne31K/yr +29.3%2.9% conv.
polo double black cologne for men18K/yr +10.8%0.9% conv.
ralph lauren black cologne4K/yr +46.8%4.4% conv.
black polo cologne for men7K/yr -29.4%3.8% conv.
black polo cologne4K/yr +42.2%3.0% conv.
ralph lauren polo black cologne for men4K/yr -8.9%4.3% conv.
ralph lauren polo black4K/yr +1.5%2.9% conv.
mens cologne polo black3K/yr -15.0%1.4% conv.

All search terms

Top polo aftershave for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RALPH LAUREN FRAGRANCES Polo Black - Eau de Toilette - Mens Cologne - Woody & Fresh - With Patchouli Sandalwood and Mandarin - Medium Intensity - 4.2 Fl Oz

RALPH LAUREN FRAGRANCES$96.604.6★5,163 rev

RALPH LAUREN FRAGRANCES Polo Black - Eau de Toilette - Mens Cologne - Woody & Fresh - With Patchouli Sandalwood and Mandarin - Medium Intensity - 6.7 Fl Oz

RALPH LAUREN FRAGRANCES$126.074.6★5,163 rev

Ralph Lauren - Polo Black Eau de Toilette - Mens Cologne Set ($200 Value) - Full Size 4.2 Fl Oz Travel Size 1.35 Fl Oz & Deodorant

RALPH LAUREN FRAGRANCES$119.895.0★7 rev

Hanes Mens Short Sleeve X-Temp W/ FreshIQ Polo Black XX-Large

Hanes$9.274.5★35,456 rev

PB ParfumsBelcam Black Classic Match Eau De Toilette Spray for Men 2.5 Fl. Oz Affordable Long-Lasting Fresh Woody Fragrance with Leafy Green Citrus Sandalwood & Patchouli for Day & Night Use

PB ParfumsBelcam$8.404.4★241 rev

Newest

by launch date

Ralph Lauren - Polo Black Eau de Toilette - Mens Cologne Set ($200 Value) - Full Size 4.2 Fl Oz Travel Size 1.35 Fl Oz & Deodorant

RALPH LAUREN FRAGRANCES$119.897 rev

6mo ago

PB ParfumsBelcam Black Classic Match Eau De Toilette Spray for Men 2.5 Fl. Oz Affordable Long-Lasting Fresh Woody Fragrance with Leafy Green Citrus Sandalwood & Patchouli for Day & Night Use

PB ParfumsBelcam$8.40241 rev

1y ago

NovoGlow Solo 4-Piece Mini Fragrance Set for Men EDP - Solo Red Blue Black & Green - Combination of Woody Citrus & Spicy Scents - Suitable For All Skin Types - Free of Paraben Each in 30ml Bottle

NovoGlow$49.37407 rev

1y ago

Royal Fragrance Double Black 3.3 Ounces Mens Eau de Toilette Spray Cologne

oleum crete$13.62230 rev

7y ago

Hanes Mens Short Sleeve X-Temp W/ FreshIQ Polo Black XX-Large

Hanes$9.2735,456 rev

9y ago

What buyers say about polo aftershave for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“The fragrance is extremely strong”

Value For Money12%

“Good for the price”

Quality-Overall7%

“Excellent product”

Color5%

“and color”

Comfort-Overall5%

“Comfortable”

Advertised Vs Actual Product5%

“As described”

Size-Overall4%

“Fits perfectly”

Design-Overall3%

“design as described”

Ease Of Use2%

“Easy Polo”

Soft Feel2%

“Relaxing”

What buyers complain about

Smell49%

“Very weak smell”

Quality-Overall11%

“Junk”

Value For Money6%

“Since the larger bottles are so expensive”

Durability5%

“didnt last any time at all”

Strength4%

“not as strong”

Color3%

“the blue is the worst”

Size-Overall3%

“Item as described just thought bottle was a bit bigger”

Allergies2%

“This product is affecting my allergy”

Advertised Vs Actual Product2%

“Not as described”

Shrinkage Resistance2%

“Shrinking”

Top return reasons

Size-Overall50%

Material Quality11%

Length10%

Chest Fit8%

Waist Fit3%

Sleeve Fit3%

Shoulder Fit3%