Polo Aftershave for Men

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $533K a year.

Searches, last 12 months

258K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

3.4%

Market size, estimated

$533Ka year

Top search term

polo black cologne for men121K searches a year

Listings sell for $60.46 on average, from $8.40 to $126.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $60.46 that is $45K to $60K a year per listing.

Average price

$60.46inside the $15 to $100 sweet spot

Price range

$8.40–$126.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$45K–$60K

Returns

2.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #123 within Men's. It carries 6,667 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

35.0%

Average rank

#123in Men's

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

6,667per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

71 months