polar hair dye shampoo blonde
Worth a lookShows beatable incumbent ratings (3.8★), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$26.20avg listing price — sweet spot $15–$100
Price range
Incredible$17.24–$34.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Growth
Good+51.0%90-day search growth — must beat 0% to launch
Review moat
Good966avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$124K$124K/yr · 60K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, polar hair dye shampoo blonde is a $124K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
polar hair dye shampoo blonde market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $52K–$66K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #405
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 16.0%
- Avg brand age
- 41 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
13
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- POLAR HAIR CARE38%
- Polar Hair34%
- Lunory14%
- HIS&HERCHOICE4%
- ICEMOUNTAIN3%
- Hynqor3%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 27 weeks — +51.0% search growth over the last 90 days.Top polar hair dye shampoo blonde search terms
- polar hair dye shampoo light brown19K/yr
- polar hair care light brown6K/yr
- polar hair dye shampoo blonde21K/yr
- polar light brown hair dye shampoo3K/yr
- polar shampoo light brown3K/yr
- polar hair dye shampoo dark blonde3K/yr
- polar hair care blonde3K/yr
- polar hair dye shampoo blonde color4K/yr
Top polar hair dye shampoo blonde products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz
POLAR HAIR CARE$34.643.6★192 rev
Polar Haircare - Dye Shampoo for Gray Hair for Women & Men Light Brown for Gray Hair - Natural Semi Permanent Light Brown Coloring Shampoo - Vegan Coloring for Grays Skin-Safe Gentle Dye 6.76 Fl Oz
Polar Hair$34.223.0★2,584 rev
Polar Haircare Medium Brown Shampoo Hair Dye for Women & Men 6.76 Fl Oz
Polar Hair$34.223.0★2,584 rev
Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men
Lunory$20.984.1★536 rev
HIS&HERCHOICE Light Brown Hair Dye Shampoo 3-in-1 Hair Color for Gray Coverage Ammonia & Paraben Free with 6 Natural Herbal Ingredients Semi-Permanent Color Shampoo for Women & Men
HIS&HERCHOICE$17.704.3★141 rev
Newest
by launch date
Light Brown Hair Dye Shampoo 100% Gray Coverage Hair Color Shampoo for Women Men Ammonia-Free & Paraben Free with Natural Herbal Ingrendients
Hynqor$18.32192 rev
Famyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown
Famyu$25.2014 rev
ICEMOUNTAIN Light Brown Hair Dye Shampoo 3 in 1 Instant 100% Gray Hair Coverage Hair Color Shampoo for Women Men Ammonia Free & Paraben Free with 9 Natural Herbal Ingredients
ICEMOUNTAIN$17.24118 rev
HIS&HERCHOICE Light Brown Hair Dye Shampoo 3-in-1 Hair Color for Gray Coverage Ammonia & Paraben Free with 6 Natural Herbal Ingredients Semi-Permanent Color Shampoo for Women & Men
HIS&HERCHOICE$17.70141 rev
Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz
POLAR HAIR CARE$34.64192 rev
Trending
90-day click momentumFamyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown
Famyu$25.203.4★
Light Brown Hair Dye Shampoo 100% Gray Coverage Hair Color Shampoo for Women Men Ammonia-Free & Paraben Free with Natural Herbal Ingrendients
Hynqor$18.324.3★
FARNDU Light Brown Hair Dye Shampoo 3 in 1 with Argan Oil 10-15 Min Gray Coverage Natural Instant Hair Color Shampoo for Women and Men Ammonia & Paraben Free Long-Lasting Up to 6 Months
DYEING 221 BC$19.164.2★
HIS&HERCHOICE Light Brown Hair Dye Shampoo 3-in-1 Hair Color for Gray Coverage Ammonia & Paraben Free with 6 Natural Herbal Ingredients Semi-Permanent Color Shampoo for Women & Men
HIS&HERCHOICE$17.704.3★
ICEMOUNTAIN Light Brown Hair Dye Shampoo 3 in 1 Instant 100% Gray Hair Coverage Hair Color Shampoo for Women Men Ammonia Free & Paraben Free with 9 Natural Herbal Ingredients
ICEMOUNTAIN$17.244.3★
What buyers say about polar hair dye shampoo blonde
What buyers praise and complain about, mined from review topics.What buyers love
“vibrant color”
“Ease of use”
“Excellent Product”
“Perfect color match to my natural hair”
“Good Coverage”
“So soft”
“no unpleasant smells”
“Easy to apply”
“Effective”
“Saves money”
What buyers complain about
“Color not as described”
“Bad results”
“Bad hair dye purchase”
“No coverage”
“Very expensive”
“Skin irritation”
“Not as advertised”
“It fried my hair off”
“Garbage product”
“it takes cate of my dry for some time”
Top return reasons
Common questions
- Is polar hair dye shampoo blonde profitable to sell on Amazon United States?
- The niche generates $124K/yr across 12 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +51.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the polar hair dye shampoo blonde niche?
- 8 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in polar hair dye shampoo blonde?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 3.8%.
- What does it cost to enter the polar hair dye shampoo blonde niche?
- Listings span $17.24–$34.64; the average listing price is $26.20 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.