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Polar Hair Dye Shampoo

Maybe

The products selling today average only 3.7★. But the top 5 brands take 100% of clicks, so Polar Hair Dye Shampoo is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$3.0M/yr2.3M searches / yr
90-day growth
+37.9%search demand this quarter
Competition
82%top-5 click share · 5 brands · 10 sellers

Flapen Score

Polar Hair Dye Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Polar Hair Dye Shampoo is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polar Hair Dye Shampoo market on Amazon at a glance

Polar Hair Dye Shampoo is a $3.0M a year market on Amazon United States, with 2.3M searches a year. The top 5 brands take 100% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 2.3M times a year and 4.4% buy. Search demand moved +37.9% in 90 days, so the market is growing into its $3.0M a year.

Search volume
2.3M
Search growth, 90 days
+37.9%
Conversion
4.4%
Market size
$3.0M

02 · Money

The money is there.

Shoppers bought 80K to 100K units at $29.46 on average, 8,000 to 10,000 per product. Units times price is $2.4M to $2.9M a year.

Units sold
80K–100K
Units per product
8,000–10,000
Average price
$29.46
Units × price
$2.4M–$2.9M

03 · Shelf

Brands here are settling in.

The average listing ranks #515. 100% of listings ship Prime. 91% of the shelf is sponsored, so budget for ads. The average listing is out of stock 7.0% of the time. The average brand has sold here for 55 months.

Average BSR
#515
Prime
100%
Sponsored
91%
Out of stock
7.0%
Average brand age
55 months

Products

Top Polar Hair Dye Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$297K$594K$891K$1.2M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • POLAR HAIR CARE60%
  • Polar Hair30%
  • Famyu5%
  • KAISASA3%
  • Lunory2%
  • Open — no brand owns it (0%)

Demand

Polar Hair Dye Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 2.9×

Search terms

Top Polar Hair Dye Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polar hair dye shampoo1.5M/yr
  • polar hair care201K/yr
  • polar haircare105K/yr
  • polar shampoo74K/yr
  • polar hair dye72K/yr
  • polar shampoo for gray hair74K/yr
  • polar hair dye shampoo dark brown33K/yr
  • polar hair dye shampoo black50K/yr
  • polar hair color27K/yr
  • polar hair23K/yr

Reviews and returns

What reviews say buyers love and hate about Polar Hair Dye Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color26%−0.27

Ugly color

color too light

Color not as described

Functionality-Overall14%−0.38

Bad results

DOESNT WORK

Didn't Work On Me

Suitability Colored Hair12%−0.14

Bad hair dye purchase

could see that my hair was not colored

didnt dye my hair at all

Coverage5%−0.06

Horrible coverage

Did not cover anything

not full coverage

Value For Money5%−0.02

TOO EXPENSIVE

Very expensive

Too expensive

Love

Color16%−0.27

Color match

Good color

Perfect shade

Ease Of Use14%+1.42

Ease of use

Easy process

Easy to put on

Quality-Overall9%+0.89

Great quality for the price point

Excellent Product

Great product, been using for years

Suitability Colored Hair6%−0.14

Perfect color match to my natural hair

Blends well with natural hair color

Nice hair color

Coverage5%−0.06

Good Coverage

Decent coverage for the price

Works great for moderate coverage

Return

3.7% Return rate 72% Fixable by listing

Color28%███▇██

Ugly color

color too light

Color not as described

Suitability Colored Hair24%▇▇▇██▇

Bad hair dye purchase

could see that my hair was not colored

didnt dye my hair at all

Functionality-Overall12%▇█▇▇▇▆

Bad results

DOESNT WORK

Didn't Work On Me

Advertised Vs Actual Product10%█▇█▇▆▇

Not as advertised

False advertisement

False Advertisement

Coverage3%▆▆█▆▆▆

Horrible coverage

Did not cover anything

not full coverage

FAQ

Common Polar Hair Dye Shampoo questions

Answered from the same tracked data.