Polar Hair Dye Shampoo

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+37.9%

Conversion, latest week

4.4%

Market size, estimated

$3.0Ma year

Peak month

July2.9× the quietest month

Top search term

polar hair dye shampoo1.5M searches a year

Listings sell for $29.46 on average, from $14.39 to $34.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $29.46 that is $236K to $295K a year per listing.

Average price

$29.46inside the $15 to $100 sweet spot

Price range

$14.39–$34.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

8,000–10,000

Revenue per listing a year

$236K–$295K

Returns

3.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #515 within Hair Coloring Products. It carries 1,431 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#515in Hair Coloring Products

Average rating

3.70 starsAmazon United States average 4.42 stars

Average reviews

1,431per listing

Listings tracked

11

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

55 months