Is polar hair dye shampoo profitable to sell on Amazon United States?

The niche generates $3.0M/yr across 11 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Launch it (57/100).

How competitive is the polar hair dye shampoo niche?

5 brands and 10 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in polar hair dye shampoo?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 3.7%.

When does demand for polar hair dye shampoo peak?

Demand peaks in Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the polar hair dye shampoo niche?

Listings span $14.39–$34.64; the average listing price is $29.46 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.

polar hair dye shampoo

Launch it

A $3.0M/yr market growing +37.9% this quarter with returns at 3.7% — clears our launch bar.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Market size

Incredible$3.0M

$3.0M/yr · 2.3M searches

Avg price

Incredible$29.46

avg listing price — sweet spot $15–$100

Price range

Great$14.39–$34.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+37.9%

90-day search growth — must beat 0% to launch

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,431.36

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, polar hair dye shampoo is a $3.0M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 57/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

polar hair dye shampoo market data

Units sold / yr: 80K–100K; avg 8,000–10,000/product
Revenue / yr: $2.4M–$2.9M; units × avg price
Conversion rate: 4.4%
Avg BSR: #515
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 7.0%
Avg brand age: 55 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

POLAR HAIR CARE60%
Polar Hair30%
Famyu5%
KAISASA3%
Lunory2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +37.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.9×

Open Trend

Top polar hair dye shampoo search terms

polar hair dye shampoo1.5M/yr +21.1%3.7% conv.
polar hair care201K/yr +169.8%3.6% conv.
polar haircare105K/yr +45.7%2.4% conv.
polar shampoo74K/yr +64.5%3.0% conv.
polar hair dye72K/yr +44.7%2.9% conv.
polar shampoo for gray hair74K/yr +21.6%3.4% conv.
polar hair dye shampoo dark brown33K/yr +181.9%3.0% conv.
polar hair dye shampoo black50K/yr -21.6%5.0% conv.
polar hair color27K/yr +61.6%2.4% conv.
polar hair23K/yr +52.6%3.0% conv.

All search terms

Top polar hair dye shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Coverage

POLAR HAIR CARE$33.854.1★2,198 rev

Polar Haircare - Dark Brown Hair Dye Shampoo for Women and Men - Shampoo Hair Dye for Gray Hair Semi-Permanent Hair Color Kit Dark Brown Hair Dye Shampoo Quick Application Skin-Safe 6.76 Fl Oz

POLAR HAIR CARE$34.593.5★2,181 rev

Polar Haircare Medium Brown Shampoo Hair Dye for Women & Men 6.76 Fl Oz

Polar Hair$34.223.0★2,584 rev

Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz

POLAR HAIR CARE$34.643.6★192 rev

Polar Haircare - Dye Shampoo for Gray Hair for Women & Men Light Brown for Gray Hair - Natural Semi Permanent Light Brown Coloring Shampoo - Vegan Coloring for Grays Skin-Safe Gentle Dye 6.76 Fl Oz

Polar Hair$34.223.0★2,584 rev

Newest

by launch date

Famyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown

Famyu$25.2014 rev

3mo ago

Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz

POLAR HAIR CARE$34.64192 rev

6mo ago

Polar Haircare - Purple Hair Dye Shampoo for Gray Hair for Women & Men - Natural Semi Permanent Vegan Hair Color Shampoo - Ammonia-Free Gray Hair Shampoo for Women - 3-in-1 Gray Coverage 6.76 Fl Oz

Polar Hair$34.47549 rev

6mo ago

Black Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17oz

Famyu$22.93179 rev

7mo ago

Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men

Lunory$20.98536 rev

10mo ago

What buyers say about polar hair dye shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Color match”

Ease Of Use14%

“Ease of use”

Quality-Overall9%

“Great quality for the price point”

Suitability Colored Hair6%

“Perfect color match to my natural hair”

Coverage5%

“Good Coverage”

Soft Feel5%

“My hair is soft”

Smell5%

“Pleasant smell”

Ease Of Application4%

“Easy to apply”

Value For Money4%

“Good value”

Efficiency3%

“The shampoo worked good”

What buyers complain about

Color26%

“Ugly color”

Functionality-Overall14%

“Bad results”

Suitability Colored Hair12%

“Bad hair dye purchase”

Coverage5%

“Horrible coverage”

Value For Money5%

“TOO EXPENSIVE”

Allergies4%

“Skin irritation”

Advertised Vs Actual Product3%

“Not as advertised”

Hair Related2%

“it made my hair feel horrible”

Moist/Dry2%

“leaves my hair dry”

Quality-Overall2%

“Garbage product”

Top return reasons

Color28%

Suitability Colored Hair24%

Functionality-Overall12%

Advertised Vs Actual Product10%

Coverage3%

Damage/Burn Hair2%

Leak-Proof2%

Defective Material/Parts2%

Product Condition2%

Ingredients-Overall1%

Common questions

Is polar hair dye shampoo profitable to sell on Amazon United States?: The niche generates $3.0M/yr across 11 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Launch it (57/100).
How competitive is the polar hair dye shampoo niche?: 5 brands and 10 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in polar hair dye shampoo?: Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 3.7%.
When does demand for polar hair dye shampoo peak?: Demand peaks in Jul; the busiest month runs 2.9× the quietest.
What does it cost to enter the polar hair dye shampoo niche?: Listings span $14.39–$34.64; the average listing price is $29.46 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.