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35

pmd

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 24Conversion 27Competition 43Returns 20Price range 40Avg price 76Brand share 0Review moat 72Quality gap 80

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$98.26

avg listing price — sweet spot $15–$100

Review moat

Good606.07

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$17.00–$226.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Market size

Bad$81K

$81K/yr · 38K searches

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pmd is a $81K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pmd market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$74K–$98K
units × avg price
Conversion rate
2.2%
Avg BSR
#244
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
4.4%
Avg brand age
46 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 92%

Open market

0%

  • PMD Beauty96%
  • PMD3%
  • ATRACYPART1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 1.9×

Top pmd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$12K20%$16K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pmd

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Its easy to put on”

Suitability Combination Skin10%

“Makes my skin feel amazing”

Cleansing9%

“loved the facial cleanser”

Comfort-Overall9%

“It's also comfortable”

Quality-Overall7%

“seems well made”

Value For Money5%

“Worth every penny”

Soft Feel5%

“feels really gentle on my skin”

Durability4%

“durable materials throughout”

Ease Of Cleaning3%

“cleans my face well”

Battery Life3%

“It just needed a new battery so it now lives in my gym bag”

What buyers complain about

Durability10%

“it breaks quickly”

Charging9%

“Stopped charging”

Value For Money7%

“Not worth the money”

Ease Of Use6%

“Did take a little bit of time to get used too”

Size-Overall6%

“I was confused as to why it seemed like the band was too long to fit around my ears”

Battery Life5%

“But standard AAA batteries are not working”

Functionality-Overall5%

“it does not turn on”

Product Condition5%

“Mine came used”

Comfort-Overall4%

“Its admittedly a little awkward to wear”

Instructions/User Manual/Troubleshooting4%

“it came without I instructions”

Top return reasons

Functionality-Overall23%
Defective Material/Parts21%
Product Condition13%
Advertised Vs Actual Product7%
Charging6%
Size-Overall6%
Value For Money6%
Battery Life3%
Durability2%
Quality-Overall2%

Common questions

Is pmd profitable to sell on Amazon United States?
The niche generates $81K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (35/100).
How competitive is the pmd niche?
3 brands and 7 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pmd?
Top complaints mined from reviews: Durability, Charging, Value For Money. The return rate is 6.4% — above our launch gate.
When does demand for pmd peak?
Demand peaks in Jul–Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the pmd niche?
Listings span $17.00–$226.91; the average listing price is $98.26 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.