pm moisturizer for face
Skip itA deep review moat (17,186 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.74avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Great$6.38–$44.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 65K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad17,185.71avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pm moisturizer for face is a $113K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
pm moisturizer for face market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $118K–$158K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
67
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
19%
- CeraVe59%
- SimplyVital5%
- PanOxyl5%
- HIMS & HERS4%
- Cetaphil4%
- The Ordinary4%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top pm moisturizer for face search terms
- pm moisturizer for face18K/yr
- night cream for men11K/yr
- pm face moisturizer9K/yr
- organic night cream7K/yr
- night lotion6K/yr
- mens night cream6K/yr
- night cream for acne prone skin3K/yr
- mens night face cream3K/yr
- best rated night cream496/yr
- restore night cream383/yr
Top pm moisturizer for face products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe PM Facial Moisturizing Lotion Night Cream with Hyaluronic Acid and Niacinamide Ultra-Lightweight Oil-Free Moisturizer for Face 3 Ounce
CeraVe$14.384.7★62,404 rev
CeraVe Skin Renewing Night Cream Peptide Complex Hyaluronic Acid & Ceramide Moisturizer for Face 1.7 Ounce
CeraVe$15.074.6★56,610 rev
Anti-Aging Face Moisturizer with Retinol Collagen & Hyaluronic Acid - Moisturizer Face Cream for Women & Men - Visibly Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz
SimplyVital$22.004.4★36,345 rev
PanOxyl PM Balancing Repair Moisturizer with Niacinamide Ceramides and Cica Hydrating Face Moisturizer Acne Prone Skin and Dry Skin Non-Comedogenic Night Face Moisturizer 3 oz
PanOxyl$9.954.5★2,571 rev
hims Goodnight Wrinkle Cream - Hyaluronic Acid & Shea Butter - Face Moisturizer for Fine Lines & Dry Skin - Deep Hydration Night Cream for Men - Non-Greasy Paraben-Free & Vegan - 1 Fl Oz
HIMS & HERS$14.444.5★861 rev
Newest
by launch date
Cetaphil Night Moisturizer for Face Hydrating Facial Moisturizer with Hyaluronic Acid For All Skin Types Lightweight and Non-Comedogenic Dermatologist Recommended for Sensitive Skin 3oz
Cetaphil$13.411,145 rev
PanOxyl PM Balancing Repair Moisturizer with Niacinamide Ceramides and Cica Hydrating Face Moisturizer Acne Prone Skin and Dry Skin Non-Comedogenic Night Face Moisturizer 3 oz
PanOxyl$9.952,571 rev
Anti-Aging Face Moisturizer with Retinol Collagen & Hyaluronic Acid - Moisturizer Face Cream for Women & Men - Visibly Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz
SimplyVital$22.0036,345 rev
Eight Saints Skin Care Up the Anti Night Cream Face Moisturizer to Reduce Fine Lines and Wrinkles Anti Aging Cream For Face & Neck with Hyaluronic Acid Niacinamide and Peptides 2 Ounces
Eight Saints$32.174,462 rev
hims Goodnight Wrinkle Cream - Hyaluronic Acid & Shea Butter - Face Moisturizer for Fine Lines & Dry Skin - Deep Hydration Night Cream for Men - Non-Greasy Paraben-Free & Vegan - 1 Fl Oz
HIMS & HERS$14.44861 rev
Trending
90-day click momentum
Amazon Basics Oil-free Facial Moisturizer for Sensitive Skin Fragrance Free Non-Comedogenic 4 Fluid Ounce (Previously Solimo)
Amazon Basics$6.384.4★
Brickell Mens Revitalizing Anti-Aging Cream For Men Anti Wrinkle Night Face Cream To Reduce Fine Lines and Wrinkles With Vitamin E Jojoba Oil and Hyaluronic Acid 2 Ounce Scented
Brickell Men's Products$35.064.4★
Eucerin Q10 Anti-Wrinkle Night Cream + Pro-Retinol Facial Cream for Sensitive Skin 1.7 Oz Jar
Eucerin$11.604.6★
Eight Saints Skin Care Up the Anti Night Cream Face Moisturizer to Reduce Fine Lines and Wrinkles Anti Aging Cream For Face & Neck with Hyaluronic Acid Niacinamide and Peptides 2 Ounces
Eight Saints$32.174.7★
hims Goodnight Wrinkle Cream - Hyaluronic Acid & Shea Butter - Face Moisturizer for Fine Lines & Dry Skin - Deep Hydration Night Cream for Men - Non-Greasy Paraben-Free & Vegan - 1 Fl Oz
HIMS & HERS$14.444.5★
What buyers say about pm moisturizer for face
What buyers praise and complain about, mined from review topics.What buyers love
“Dries quickly”
“Goes on smooth”
“Excellent Product”
“Helped clear my skin”
“Decent price”
“The PERFECT moisturizer for dry skin”
“Fragrance free”
“Easily absorbed”
“It feels lightweight on the skin”
“I think it does a good job”
What buyers complain about
“Rash”
“Bad chemical smell”
“Does not moisturize”
“Someone with dry skin may need more moisture”
“Not effective”
“Not worth the price”
“BURNED MY SKIN”
“Product good - Jar too small”
“Even though the cream itself isnt super thick”
“Its greasy”
Top return reasons
Common questions
- Is pm moisturizer for face profitable to sell on Amazon United States?
- The niche generates $113K/yr across 14 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the pm moisturizer for face niche?
- 13 brands and 67 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in pm moisturizer for face?
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.5%.
- When does demand for pm moisturizer for face peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the pm moisturizer for face niche?
- Listings span $6.38–$44.71; the average listing price is $19.74 (sweet spot $15–$100). The average incumbent carries 17,186 reviews — the moat a new listing must climb.