Plump It

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months

777K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

2.5%

Market size, estimated

$269Ka year

Peak month

July3.4× the quietest month

Top search term

vitamasques220K searches a year

Listings sell for $13.58 on average, from $6.13 to $22.59. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $13.58 that is $17K to $20K a year per listing.

Average price

$13.58under the $15 to $100 sweet spot

Price range

$6.13–$22.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$17K–$20K

Returns

1.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #508 within Lip Care. It carries 681 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#508in Lip Care

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

681per listing

Listings tracked

19

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months