plump it
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Good680.79avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.58avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$269K$269K/yr · 777K searches
Price range
Okay$6.13–$22.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plump it is a $269K/yr Amazon United States market (777K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
plump it market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- $340K–$407K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #508
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Vitamasques68%
- CNP20%
- Torriden13%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.4×
Top plump it search terms
- vitamasques220K/yr
- vitamasques lip butter balm144K/yr
- cnp laboratory90K/yr
- vitamasques lip mask36K/yr
- torriden lip balm40K/yr
- cnp laboratory propolis lip cerin39K/yr
- vitamasque17K/yr
- torriden lip26K/yr
- cnp31K/yr
- vitamasques skincare10K/yr
Top plump it products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamasques Lip Butter Balm Vanilla Creme Korean Lip Balm - Peptide Lip Treatment - Lip Balm Hydrating - Light Tinted Lip balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.804.7★898 rev
CNP Honey Lip Butter - Propolis Lipcerin 01 Original Hydrating Overnight Manuka Lip Balm & Mask 12hr Long-Lasting Moisture Stocking Stuffers Gifts for Women 0.5 fl.oz.
CNP$14.274.2★4,251 rev
Vitamasques Lip Butter Balm Strawberry Korean Lip Balm - Peptide Lip Treatment - Lip Balm Hydrating - Light Tinted Lip balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.164.7★898 rev
Torriden SOLID In Ceramide Lip Essence 0.37 fl.oz * 2 (Pack of 2) | Moisturizing Lip Essence for Glowy Plumped and Radiant Lip | Korean Lip Balm
Torriden$16.474.6★474 rev
CNP Propolis Jelly Lipcerin - 01 Honey Cake Hydrating Lip Balm & Gloss with Manuka Honey + Hyaluronic Acid Stocking Stuffers Gifts for Women 0.3 fl.oz.
CNP$13.764.3★1,022 rev
Newest
by launch date
Vitamasques Lip Butter Balm - Guava Crush Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.83898 rev
Torriden CELLMAZING Glass-Like Shine Lip Essence 11ml (0.37 fl.oz) | Weightless Hydration for Smooth Glossy Lips | 5D Collagen Peptide Jojoba Oil | Non-Sticky Korean Lip Care
Torriden$10.54112 rev
Torriden SOLID In Ceramide Lip Essence 0.37 fl.oz * 3 (Pack of 3) | Moisturizing Lip Essence for Glowy Plumped and Radiant Lip | Gift for Women | Korean Lip Balm (Jelly Case Key Chain Included)
Torriden$22.59474 rev
Vitamasques Lip Butter Balm - Berry Jam Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.74898 rev
Vitamasques Lip Mask - Hydrating Cocoa Butter Lip Balm Moisturizer with Vitamins & Natural Oil Hydrates Nourishes & Plumps Lips Area - Korean Skin Care Lip Care Products (Pack of 3)
Vitamasques$15.46385 rev
Trending
90-day click momentumVitamasques Lip Butter Balm - Guava Crush Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.834.7★
Vitamasques Hydrate & Plump Hydrating Face Serum - Lightweight Intense Hydrating Serum - 1.01 Fl Oz
Vitamasques$19.254.2★
Vitamasques Brighten & De-puff Illuminating Eye Cream Dark Circle Under Eyes Treatment Under Eye Corrector Get Rid of Bags Under Eyes Instantly Dermatologist Tested - Made in Korea
Vitamasques$15.733.8★
Vitamasques Barrier Cream Hydrating Moisturizer for Face Korean Skin Barrier Repair Cream with Ceramides & Panthenol Nourishing Korean Skincare for Smooth & Healthy Complexion 1.69 fl oz
Vitamasques$17.884.5★
Vitamasques Lip Butter Balm Vanilla Creme Korean Lip Balm - Peptide Lip Treatment - Lip Balm Hydrating - Light Tinted Lip balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.804.7★
What buyers say about plump it
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Smooth as butter”
“fragrance free”
“Excellent product”
“The price is very reasonable”
“The color is so pretty too”
“Very Nice Consistency”
“nice shine”
“Its okay sticky”
“Thick and moisturizing for dry lips”
What buyers complain about
“Doesnt hydrate”
“smells toxic”
“doesnt last”
“Overpriced”
“loses marks for being sticky after it starts to absorb”
“Hard to use”
“Not thick”
“The tube is small”
“It doesnt work well for me”
“Very deceiving”
Top return reasons
Common questions
- Is plump it profitable to sell on Amazon United States?
- The niche generates $269K/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the plump it niche?
- 3 brands and 5 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plump it?
- Top complaints mined from reviews: Moist/Dry, Smell, Durability. The return rate is 1.0%.
- When does demand for plump it peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 3.4× the quietest.
- What does it cost to enter the plump it niche?
- Listings span $6.13–$22.59; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.