Plump for Joy Dry Shampoo

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

+7.5%

Conversion, latest week

6.4%

Market size, estimated

$83Ka year

Top search term

plump for joy dry shampoo21K searches a year

Listings sell for $23.11 on average, from $6.72 to $40.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $23.11 that is $17K to $23K a year per listing.

Average price

$23.11inside the $15 to $100 sweet spot

Price range

$6.72–$40.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$23K

Returns

0.0%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #702 within Dry Shampoos. It carries 3,531 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#702in Dry Shampoos

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,531per listing

Listings tracked

7

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

65 months