plump for joy dry shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.11avg listing price — sweet spot $15–$100
Price range
Great$6.72–$40.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,530.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 56K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plump for joy dry shampoo is a $83K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
plump for joy dry shampoo market data
- Units sold / yr
- 3K–4K
- avg 750–1,000/product
- Revenue / yr
- $69K–$92K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #702
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Not Your Mother's93%
- Generic5%
- MONDAY HAIRCARE2%
Demand
Weekly Amazon search volume, last 11 weeks — +7.5% search growth over the last 90 days.Top plump for joy dry shampoo search terms
- plump for joy dry shampoo21K/yr
- not your mothers plump for joy14K/yr
- plump for joy11K/yr
- not your mothers dry shampoo plump for joy5K/yr
- not your mothers plump for joy dry shampoo3K/yr
- dry shampoo plump for joy3K/yr
Top plump for joy dry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Not Your Mothers Value Size Plump for Joy Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Absorb Oil and Build Body - Orange Mango - For All Hair Types
Not Your Mother's$25.744.7★1,537 rev
Not Your Mothers Plump For Joy Dry Shampoo (3-Pack) - 4.4 oz Each - Instant Oil Absorption for Soft Clean Hair - Orange Mango - Body Building Hair Refresh Between Washes
Not Your Mother's$20.414.7★1,537 rev
Not Your Mothers Dry Shampoo Assortment (3-Pack) - 7 oz - Clean Freak Plump for Joy Beach Babe Dry Shampoos - Instantly Absorbs Oil in Hair
Not Your Mother's$27.434.5★6,296 rev
New Plu~mp for Joy Jumbo Dry Shampoo 12 Ounces (Pack of 1)
Generic$14.850.0★0 rev
Not Your Mothers Dry Shampoo Trio - Clean Freak Original Beach Babe Plump for Joy - 3 Pack 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes
Not Your Mother's$40.804.5★6,296 rev
Newest
by launch dateNot Your Mothers Dry Shampoo Trio - Clean Freak Original Beach Babe Plump for Joy - 3 Pack 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes
Not Your Mother's$40.806,296 rev
Not Your Mothers Plump For Joy Dry Shampoo (3-Pack) - 4.4 oz Each - Instant Oil Absorption for Soft Clean Hair - Orange Mango - Body Building Hair Refresh Between Washes
Not Your Mother's$20.411,537 rev
New Plu~mp for Joy Jumbo Dry Shampoo 12 Ounces (Pack of 1)
Generic$14.850 rev
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL
MONDAY HAIRCARE$6.727,512 rev
Not Your Mothers Value Size Plump for Joy Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Absorb Oil and Build Body - Orange Mango - For All Hair Types
Not Your Mother's$25.741,537 rev
Trending
90-day click momentumNew Plu~mp for Joy Jumbo Dry Shampoo 12 Ounces (Pack of 1)
Generic$14.850.0★
Not Your Mothers Dry Shampoo Trio - Clean Freak Original Beach Babe Plump for Joy - 3 Pack 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes
Not Your Mother's$40.804.5★
Not Your Mothers Plump For Joy Dry Shampoo (3-Pack) - 4.4 oz Each - Instant Oil Absorption for Soft Clean Hair - Orange Mango - Body Building Hair Refresh Between Washes
Not Your Mother's$20.414.7★
Not Your Mothers Clean Freak Refreshing Jumbo Dry Shampoo (2-Pack) - 12 oz - Instantly Refreshes Hair Between Washes - Fresh Citrus Scent - Ultimate Oil Absorption - For All Hair Types
Not Your Mother's$25.814.7★
Not Your Mothers Value Size Plump for Joy Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Absorb Oil and Build Body - Orange Mango - For All Hair Types
Not Your Mother's$25.744.7★
What buyers say about plump for joy dry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Powerful smell”
“Dry shampoo”
“Great value”
“saw the good reviews”
“Effective product”
“it doesn't really leave any residue”
“Exactly what i was looking for”
“Smells great and removes oily residue”
“Easy to use”
“hair feels clean”
What buyers complain about
“Leaves residue”
“Overpowering Scent”
“Not a very good dry shampoo”
“ughhh horrible for darker hair colors”
“Doesnt work as described”
“I underestimated just how WHITE”
“gets greasy easily”
“It flakes out of my hair”
“Had to take an allergy pill because I was starting to get a rash”
“Waste of money”
Common questions
- Is plump for joy dry shampoo profitable to sell on Amazon United States?
- The niche generates $83K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the plump for joy dry shampoo niche?
- 3 brands and 46 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plump for joy dry shampoo?
- Top complaints mined from reviews: Residue, Smell, Moist/Dry. The return rate is 0.0%.
- What does it cost to enter the plump for joy dry shampoo niche?
- Listings span $6.72–$40.80; the average listing price is $23.11 (sweet spot $15–$100). The average incumbent carries 3,531 reviews — the moat a new listing must climb.