- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $57K/yr29K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 19 sellers
Flapen Score
Plum Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Plum Oil is stronger. Inside it, weaker.
Market
The Plum Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Plum Oil 29K times last year and spent an estimated $57K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $57Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- le prunier plum beauty oil11K searches a year
02 · Price
A sale here is worth $44.27.
Listings sell for $44.27 on average, from $8.93 to $78.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $44.27 that is $4K to $11K a year per listing.
- Average price
- $44.27inside the $15 to $100 sweet spot
- Price range
- $8.93–$78.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,527 within Oils. It carries 564 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #1,527in Oils
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 564per listing
- Listings tracked
- 13
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Plum Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
19
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Brand 180%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Plum Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Plum Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- le prunier plum beauty oil11K/yr
- le prunier7K/yr
- plum oil8K/yr
- plum oil for face3K/yr
Reviews and returns
What reviews say buyers love and hate about Plum Oil
We read the reviews and the return reasons for every product selling here.
“The smell is a little weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plum Oil questions
Answered from the same tracked data.









