plum oil
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$44.27avg listing price — sweet spot $15–$100
Price range
Great$8.93–$78.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good563.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$57K$57K/yr · 29K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plum oil is a $57K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
plum oil market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $89K–$111K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #1,527
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.1%
- Avg brand age
- 65 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
19
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Le Prunier80%
- Naturevibe Botanicals5%
- Bad Dog4%
- Botanical Beauty4%
- Liquid Gold Inc3%
- The Ordinary2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top plum oil search terms
- le prunier plum beauty oil11K/yr
- le prunier7K/yr
- plum oil8K/yr
- plum oil for face3K/yr
Top plum oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Le Prunier Plum Beauty Oil Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Multi-Use Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz
Le Prunier$69.684.5★151 rev
Le Prunier Plum Beauty Oil Made Safe Certified Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz
Le Prunier$72.424.5★151 rev
Le Prunier Plumscreen Broad Spectrum SPF 31 PA+++ 7 Award-Winning Clean Mineral Sunscreen with Plum Superfruit Complex | Antioxidant Hydrating Sun Protection for Face | 2 fl oz
Le Prunier$72.044.0★63 rev
Le Prunier Plum Spritz Dual-Phase Barrier Mist Hydrating Face Mist with Plum Beauty Oil Hyaluronic Acid & Antioxidants for Radiant Glowing Skin Ultra Fine Makeup-Friendly Facial Spray
Le Prunier$47.504.4★25 rev
Le Prunier Plum Cleanse Biome Balancing Cleansing Oil | Oil-to-Lather Cleansing Oil Face Cleanser & Makeup Remover | Daily Face Wash for Sensitive Skin | Clean Vegan Cruelty-Free Skincare | 3.4 fl oz
Le Prunier$56.544.5★28 rev
Newest
by launch dateLe Prunier Plum Spritz Dual-Phase Barrier Mist Hydrating Face Mist with Plum Beauty Oil Hyaluronic Acid & Antioxidants for Radiant Glowing Skin Ultra Fine Makeup-Friendly Facial Spray
Le Prunier$47.5025 rev
Le Prunier Plum Cleanse Biome Balancing Cleansing Oil | Oil-to-Lather Cleansing Oil Face Cleanser & Makeup Remover | Daily Face Wash for Sensitive Skin | Clean Vegan Cruelty-Free Skincare | 3.4 fl oz
Le Prunier$56.5428 rev
Le Prunier Plum Beauty Oil Made Safe Certified Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz
Le Prunier$72.42151 rev
Le Prunier Plumtox Clarifying Enzyme Face Mask | Gentle Exfoliating AHA BHA PHA Treatment with Midnight Muir Plum Extract | Hydrating Brightening Pore Refining Vegan Clean Skincare | 2 fl oz
Le Prunier$78.1931 rev
Organic Plum Oil Cold Pressed for Face Anti-Aging Facial Moisturizer Plumping Miracle Serum Natural Skincare Beauty Glow Antioxidant 1 Fl Oz/30mL
Bad Dog$28.697 rev
Trending
90-day click momentumLe Prunier Plum Spritz Dual-Phase Barrier Mist Hydrating Face Mist with Plum Beauty Oil Hyaluronic Acid & Antioxidants for Radiant Glowing Skin Ultra Fine Makeup-Friendly Facial Spray
Le Prunier$47.504.4★
Le Prunier Plum Beauty Oil Made Safe Certified Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz
Le Prunier$72.424.5★
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz
The Ordinary$10.514.6★
Le Prunier Plum Cleanse Biome Balancing Cleansing Oil | Oil-to-Lather Cleansing Oil Face Cleanser & Makeup Remover | Daily Face Wash for Sensitive Skin | Clean Vegan Cruelty-Free Skincare | 3.4 fl oz
Le Prunier$56.544.5★
Le Prunier Plumscreen Broad Spectrum SPF 31 PA+++ 7 Award-Winning Clean Mineral Sunscreen with Plum Superfruit Complex | Antioxidant Hydrating Sun Protection for Face | 2 fl oz
Le Prunier$72.044.0★
What buyers say about plum oil
What buyers praise and complain about, mined from review topics.What buyers love
“Seems super moisturizing”
“Skin texture change great work on my skin”
“This is top tier quality”
“It is fragrance free”
“Makes my skin feel soft”
“At first, it makes my skin look a bit shiny,”
“Great value as usual from The Ordinary”
“Good cleanser”
“Overall, its a solid, affordable oil that fits nicely into a simple skincare routine”
“I love how it makes skin that is dry or dull look alive again”
What buyers complain about
“The smell is a little weird”
“Very expensive for something I can't even use anymore”
“Methods that were irritating my skin”
“Its ok, This product is fine—its a bit simple—but my skin has become a little rough”
“The second one is not super improved on the dryness level”
“I tend to have issues with certain oils”
“Its a bit oily”
“Broken already”
“I honestly giggled a little because of the color”
“This does NOT work”
Top return reasons
Common questions
- Is plum oil profitable to sell on Amazon United States?
- The niche generates $57K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the plum oil niche?
- 7 brands and 19 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in plum oil?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.9%.
- When does demand for plum oil peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the plum oil niche?
- Listings span $8.93–$78.19; the average listing price is $44.27 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.