- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $57K/yr29K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 19 sellers
Flapen Score
Plum Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Plum Oil is stronger. Inside it, weaker.
Market
The Plum Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Plum Oil 29K times last year and spent an estimated $57K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $57Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- le prunier plum beauty oil11K searches a year
02 · Price
A sale here is worth $44.27.
Listings sell for $44.27 on average, from $8.93 to $78.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $44.27 that is $4K to $11K a year per listing.
- Average price
- $44.27inside the $15 to $100 sweet spot
- Price range
- $8.93–$78.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,527 within Oils. It carries 564 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #1,527in Oils
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 564per listing
- Listings tracked
- 13
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Plum Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Le Prunier Plum Beauty Oil Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Multi-Use Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz
- Price
- $69.68
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 6y ago

Le Prunier Plum Beauty Oil Made Safe Certified Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz
- Price
- $72.42
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 11mo ago

Le Prunier Plumscreen Broad Spectrum SPF 31 PA+++ 7 Award-Winning Clean Mineral Sunscreen with Plum Superfruit Complex | Antioxidant Hydrating Sun Protection for Face | 2 fl oz
- Price
- $72.04
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 6y ago

Le Prunier Plum Spritz Dual-Phase Barrier Mist Hydrating Face Mist with Plum Beauty Oil Hyaluronic Acid & Antioxidants for Radiant Glowing Skin Ultra Fine Makeup-Friendly Facial Spray
- Price
- $47.50
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 2mo ago

Le Prunier Plum Cleanse Biome Balancing Cleansing Oil | Oil-to-Lather Cleansing Oil Face Cleanser & Makeup Remover | Daily Face Wash for Sensitive Skin | Clean Vegan Cruelty-Free Skincare | 3.4 fl oz
- Price
- $56.54
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Le Prunier Plum Spritz Dual-Phase Barrier Mist Hydrating Face Mist with Plum Beauty Oil Hyaluronic Acid & Antioxidants for Radiant Glowing Skin Ultra Fine Makeup-Friendly Facial Spray
- Price
- $47.50
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 2mo ago

Le Prunier Plum Beauty Oil Made Safe Certified Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz
- Price
- $72.42
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 11mo ago

The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz
- Price
- $10.51
- Rating
- 4.6/5
- Reviews
- 6,267
- Age
- 9y ago

Le Prunier Plum Cleanse Biome Balancing Cleansing Oil | Oil-to-Lather Cleansing Oil Face Cleanser & Makeup Remover | Daily Face Wash for Sensitive Skin | Clean Vegan Cruelty-Free Skincare | 3.4 fl oz
- Price
- $56.54
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 6mo ago

Le Prunier Plumscreen Broad Spectrum SPF 31 PA+++ 7 Award-Winning Clean Mineral Sunscreen with Plum Superfruit Complex | Antioxidant Hydrating Sun Protection for Face | 2 fl oz
- Price
- $72.04
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 6y ago
Newest
by launch date
Le Prunier Plum Spritz Dual-Phase Barrier Mist Hydrating Face Mist with Plum Beauty Oil Hyaluronic Acid & Antioxidants for Radiant Glowing Skin Ultra Fine Makeup-Friendly Facial Spray
- Price
- $47.50
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 2mo ago

Le Prunier Plum Cleanse Biome Balancing Cleansing Oil | Oil-to-Lather Cleansing Oil Face Cleanser & Makeup Remover | Daily Face Wash for Sensitive Skin | Clean Vegan Cruelty-Free Skincare | 3.4 fl oz
- Price
- $56.54
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 6mo ago

Le Prunier Plum Beauty Oil Made Safe Certified Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz
- Price
- $72.42
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 11mo ago

Le Prunier Plumtox Clarifying Enzyme Face Mask | Gentle Exfoliating AHA BHA PHA Treatment with Midnight Muir Plum Extract | Hydrating Brightening Pore Refining Vegan Clean Skincare | 2 fl oz
- Price
- $78.19
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago

Organic Plum Oil Cold Pressed for Face Anti-Aging Facial Moisturizer Plumping Miracle Serum Natural Skincare Beauty Glow Antioxidant 1 Fl Oz/30mL
- Price
- $28.69
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
19
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
2%
- Le Prunier80%
- Naturevibe Botanicals5%
- Bad Dog4%
- Botanical Beauty4%
- Liquid Gold Inc3%
- The Ordinary2%
- Open — no brand owns it (1 brand, 2%)
Demand
Plum Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Plum Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- le prunier plum beauty oil11K/yr
- le prunier7K/yr
- plum oil8K/yr
- plum oil for face3K/yr
Reviews and returns
What reviews say buyers love and hate about Plum Oil
We read the reviews and the return reasons for every product selling here.
“The smell is a little weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plum Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









