Plum Nail Polish

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

93K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

2.6%

Market size, estimated

$22Ka year

Top search term

plum nail polish47K searches a year

Listings sell for $9.13 on average, from $2.32 to $23.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.13 that is $913 to $2K a year per listing.

Average price

$9.13under the $15 to $100 sweet spot

Price range

$2.32–$23.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$913–$2K

Returns

0.2%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Nail Polish. It carries 28,770 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#252in Nail Polish

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

28,770per listing

Listings tracked

29

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months