Is plum lip liner profitable to sell on Amazon United States?

The niche generates $38K/yr across 19 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (38/100).

How competitive is the plum lip liner niche?

10 brands and 101 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in plum lip liner?

Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.5%.

When does demand for plum lip liner peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the plum lip liner niche?

Listings span $1.17–$27.64; the average listing price is $8.61 (sweet spot $15–$100). The average incumbent carries 8,792 reviews — the moat a new listing must climb.

plum lip liner

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay$1.17–$27.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.61

avg listing price — sweet spot $15–$100

Review moat

Bad8,791.58

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$38K

$38K/yr · 84K searches

According to Flapen's Amazon United States niche tracking, plum lip liner is a $38K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

plum lip liner market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $43K–$52K; units × avg price
Conversion rate: 5.2%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

101

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

e.l.f.29%
MAC28%
L.A. COLORS14%
Milani9%
wet n wild8%
REVLON5%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -0.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top plum lip liner search terms

plum lip liner43K/yr +4.2%6.7% conv.
mac plum lip liner17K/yr -2.3%3.0% conv.
berry lip liner14K/yr -4.0%4.8% conv.
mac lip liner plum10K/yr -11.2%3.4% conv.

All search terms

Top plum lip liner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Plum & Get It

e.l.f.$2.734.6★18,575 rev

MAC Lip Pencil Lipliner Root For Me! 0.05 Ounces

MAC$22.684.5★37 rev

L.A. COLORS Lipliner Pencil CP511 Smooth Plum

L.A. COLORS$1.394.4★3,238 rev

MAC Lip Pencil Liner .05 oz Plum

MAC$27.644.4★38 rev

Milani Understatement Lipliner Pencil - Highly Pigmented Retractable Soft Lip Liner Pencil Easy to Use Lip Makeup - Brazenberry Lip Liner

Milani$8.264.6★2,982 rev

Newest

by launch date

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free That Merlot Tho

e.l.f.$2.8118,575 rev

1y ago

MAC Lip Pencil Lipliner Root For Me! 0.05 Ounces

MAC$22.6837 rev

1y ago

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Plum & Get It

e.l.f.$2.7318,575 rev

2y ago

e.l.f. Love Triangle Lip Filler Liner 2-in-1 Lipliner Pencil For Sculpting & Filling Long-Lasting Intense Color Vegan & Cruelty-Free Plum

e.l.f.$4.877,600 rev

4y ago

Anastasia Beverly Hills Lip Liner - High-Definition Matte Lip Pencil with Creamy Wax Formula Smudge-Proof Designer Lip Definer - Raisin

Anastasia Beverly Hills$17.861,091 rev

4y ago

What buyers say about plum lip liner

What buyers praise and complain about, mined from review topics.

What buyers love

Color42%

“Bright color”

Soft Feel10%

“creamy and gorgeous”

Value For Money9%

“This purchase was worth it”

Quality-Overall9%

“Elf has great products”

Ease Of Use3%

“Easy to use”

Texture/Consistency-Overall2%

“The texture Is nice it doesnt flake or break off immediately”

Ease Of Application2%

“Smooth and gentle application”

Moist/Dry2%

“Moisturizing”

Efficiency2%

“Always performs well”

Durability2%

“it does stay on for a pretty long time”

What buyers complain about

Color26%

“The color isn't what I expected”

Durability17%

“Breaks easily”

Moist/Dry4%

“When I received It was all dried up”

Ease Of Application4%

“This is the absolute worst makeup I have ever attempted to apply”

Functionality-Overall4%

“Product malfunction. I only used it once and there was no product left”

Smudge Resistance3%

“smudges easily and doesn't last long”

Ease Of Use2%

“Not easy to work with”

Strength2%

“wasn't strong enough to stay on my lips”

Ingredients-Overall2%

“I believe the ingredients have been compromised”

Size-Overall2%

“Sample size- not full size”

Top return reasons

Color68%

Advertised Vs Actual Product10%

Functionality-Overall3%

Moist/Dry3%

Defective Material/Parts2%

Value For Money2%