plum hair dye
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Good$7.96–$32.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Review moat
Bad18,343.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 116K searches
According to Flapen's Amazon United States niche tracking, plum hair dye is a $62K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
plum hair dye market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $55K–$69K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 1.9%
- Avg brand age
- 88 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
50
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
13%
- ARCTIC FOX45%
- Clairol14%
- Lunar Tides10%
- AGE beautiful7%
- Schwarzkopf6%
- Garnier5%
- Open — no brand owns it (6 brands, 13%)
Demand
Weekly Amazon search volume, last 36 weeks — -2.7% search growth over the last 90 days.Top plum hair dye search terms
- plum hair dye54K/yr
- arctic fox ritual12K/yr
- dark plum hair dye10K/yr
- plum hair color8K/yr
- artic fox ritual9K/yr
- ritual arctic fox hair dye3K/yr
- plum hair dye permanent7K/yr
- purple brown hair dye5K/yr
- arctic fox hair dye ritual3K/yr
- arctic fox ritual hair dye2K/yr
Top plum hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)
ARCTIC FOX$11.794.3★86,431 rev
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz RITUAL)
ARCTIC FOX$18.364.3★86,431 rev
Clairol Bold & Bright Permanent Hair Dye V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1
Clairol$8.434.3★501 rev
Lunar Tides Semi-Permanent Hair Color (43 colors) (Plum 8 fl. oz.)
Lunar Tides$20.114.1★12,348 rev
Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free V2 Dark Intense Violet (Spiced Plum) 2 Count
Garnier$19.164.5★14,839 rev
Newest
by launch date
Splat | Midnight Complete Kit | Hair Dye | Semi-Permanent | Long Lasting | Vegan and Cruelty-Free (Midnight Plum)
Splat$9.835,386 rev
Clairol Bold & Bright Permanent Hair Dye V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1
Clairol$8.43501 rev
Clairol Bold & Bright Permanent Hair Dye M5 Deepest Guava Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1
Clairol$8.31329 rev
Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye Permanent Intense Plum with Diamond Brilliance Fade-Resistant Covers Grays All Hair Textures
Schwarzkopf$9.2246 rev
Clairol Natural Instincts Bold Permanent Hair Dye F66 Dragon Fuchsia Hair Color | Ammonia-Free with Argan Oil | Gentle Bold Glossy Color for Up to 8 Weeks Even on Dark Bases | Pack of 1
Clairol$7.962,855 rev
Trending
90-day click momentumLunar Tides Semi-Permanent Hair Color (43 colors) (Plum 8 fl. oz.)
Lunar Tides$20.114.1★
MANIC PANIC Classic Divine Wine Semi Permanent Hair Color - Deep Red-Based Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)
MANIC PANIC$15.584.6★
AGE beautiful Permanent Hair Dye 1V Plum Black - Cool Violet Black Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality
AGE beautiful$11.914.3★
Lunar Tides Semi-Permanent Hair Color (43 colors) (Plum 4 fl. oz.)
Lunar Tides$13.494.1★
Madison Reed Radiant Hair Color Kit - 4VR Darkest Cool Sangria with Vibrant Violet Red Tones (Volterra Amethyst) Vivid Permanent Hair Dye for Bold Color & Shine | PPD-Free & Ammonia-Free 1 Pack
Madison Reed$32.504.1★
What buyers say about plum hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant color”
“Cherry smell, and a lovely deep yet live red”
“Great coverage”
“Excellent quality price”
“Leaves hair soft”
“Price is great”
“As described”
“Easy to use”
“This is the best hair color”
“Application was easy and consistent”
What buyers complain about
“Bad Color”
“Not great on new growth for previously dyed hair”
“doesnt stay its been 5 months”
“Stains the tub. requires immediate scrubbing”
“by the end of the week the color had faded quite noticeably”
“Didnt work”
“was not impressed by the coverage”
“after on the box are very deceiving”
“Worse than a waste of money”
“took forever to rinse out”
Top return reasons
Common questions
- Is plum hair dye profitable to sell on Amazon United States?
- The niche generates $62K/yr across 20 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the plum hair dye niche?
- 12 brands and 50 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in plum hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.6%.
- What does it cost to enter the plum hair dye niche?
- Listings span $7.96–$32.50; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 18,344 reviews — the moat a new listing must climb.