Plum Hair Dye

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

3.9%

Market size, estimated

$62Ka year

Top search term

plum hair dye54K searches a year

Listings sell for $13.70 on average, from $7.96 to $32.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.70 that is $1K to $3K a year per listing.

Average price

$13.70under the $15 to $100 sweet spot

Price range

$7.96–$32.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #61 within Hair Coloring Products. It carries 18,344 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#61in Hair Coloring Products

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

18,344per listing

Listings tracked

20

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

88 months