Plum Eyeshadow

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

+16.8%

Conversion, latest week

3.1%

Market size, estimated

$138Ka year

Peak month

October2.8× the quietest month

Top search term

plum eyeshadow102K searches a year

Listings sell for $12.40 on average, from $4.84 to $45.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $12.40 that is $1K to $3K a year per listing.

Average price

$12.40under the $15 to $100 sweet spot

Price range

$4.84–$45.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #207 within Eyes. It carries 7,736 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#207in Eyes

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

7,736per listing

Listings tracked

20

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months