Is plum eyeshadow profitable to sell on Amazon United States?

The niche generates $138K/yr across 20 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Skip it (48/100).

How competitive is the plum eyeshadow niche?

14 brands and 135 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in plum eyeshadow?

Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 2.2%.

When does demand for plum eyeshadow peak?

Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the plum eyeshadow niche?

Listings span $4.84–$45.06; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 7,736 reviews — the moat a new listing must climb.

plum eyeshadow

Skip it

A deep review moat (7,736 avg reviews) — this niche doesn't clear our bar today.

Price range

Great$4.84–$45.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.40

avg listing price — sweet spot $15–$100

Growth

Okay+16.8%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$138K

$138K/yr · 353K searches

Review moat

Bad7,735.7

avg incumbent reviews — the moat a new listing must climb

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, plum eyeshadow is a $138K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

plum eyeshadow market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $155K–$186K; units × avg price
Conversion rate: 3.1%
Avg BSR: #207
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 5.6%
Avg brand age: 54 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

135

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

22%

Merit36%
evpct12%
REVLON9%
COVERGIRL8%
MEICOLY8%
Milani5%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +16.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top plum eyeshadow search terms

plum eyeshadow102K/yr -17.3%3.1% conv.
merit eyeshadow44K/yr +199.5%1.1% conv.
mauve eyeshadow67K/yr -7.7%2.1% conv.
mauve eyeshadow palette30K/yr -3.1%1.8% conv.
plum eyeshadow palette24K/yr -3.9%1.9% conv.
merit solo shadow cream eyeshadow7K/yr +145.3%0.8% conv.
merit eye shadow cream12K/yr +2.7%0.8% conv.
plum eye shadow14K/yr +14.6%3.6% conv.
merit eyeshadow social4K/yr +745.5%1.5% conv.
merit solo shadow6K/yr +68.0%0.9% conv.

All search terms

Top plum eyeshadow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Merit Solo Shadow Cream Eyeshadow Sartorial Bronze Buildable Crease-Free Pearlescent Color Vegan & Cruelty-Free 0.1 oz

Merit$40.053.8★6 rev

evpct Mauve Taupe Plum Matte Single Eye Shadow Palette Makeup for Older Women Plum Lavender Purple Natural Cream Eyeshadow Palette for Green Eyes High Pigment Mini Monochrome Eyeshadow

evpct$6.934.1★2,975 rev

Merit Solo Shadow Cream Eyeshadow Surrealism: Buildable Gold Cream Eyeshadow with Long-Wear Finish

Merit$45.065.0★1 rev

REVLON Colorstay Creme Eye Shadow - 730 Praline for Women - 0.18 Oz Eye Shadow 0.18 Oz

REVLON$6.754.4★8,455 rev

Covergirl Eye Enhancer Sweet Plum Eyeshadow Trio Easy to Wear Clean & Vegan Talc-Free Matte & Shimmer Finishes Smudge-Proof 0.14oz

COVERGIRL$4.844.3★25,010 rev

Newest

by launch date

Merit Solo Shadow Cream Eyeshadow Surrealism: Buildable Gold Cream Eyeshadow with Long-Wear Finish

Merit$45.061 rev

5mo ago

MEICOLY Velvet Plum Single Eyeshadow Cream Matte Eye Shadow Pressed Powder Eyeshadow Matte Shade Eyelid Color Eye Makeup for Women and Girls High Pigment Long Wear Waterproof Natural Intense Color

MEICOLY$6.791,564 rev

5mo ago

Merit Solo Shadow Cream Eyeshadow Sartorial Bronze Buildable Crease-Free Pearlescent Color Vegan & Cruelty-Free 0.1 oz

Merit$40.056 rev

7mo ago

Morphe Priming Cream Eye Shadow - Cream to Powder Eyeshadow + Eye Primer - Soft Matte Pigmented Formula with Hydration for All Day Wear - Debut (0.11 oz)

MORPHE$9.9760 rev

11mo ago

Morphe Priming Cream Eye Shadow - Cream to Powder Eyeshadow + Eye Primer - Soft Matte Pigmented Formula with Hydration for All Day Wear - Chorus (0.11 oz)

MORPHE$9.9860 rev

11mo ago

What buyers say about plum eyeshadow

What buyers praise and complain about, mined from review topics.

What buyers love

Color53%

“Great shades”

Quality-Overall9%

“Great quality and blendability”

Value For Money6%

“Definitely worth the price”

Ease Of Application4%

“applied smoothly”

Soft Feel3%

“Very soft”

Durability2%

“Stays on all day”

Suitability Combination Skin2%

“Evens out the skin tone nicely”

Ease Of Use2%

“Easy to use”

Coverage1%

“good coverage”

Color Fading/Discoloration1%

“Nice color and stays on”

What buyers complain about

Color43%

“Color wasnt as pictured”

Quality-Overall9%

“the quality of it is subpar”

Size-Overall4%

“not the actual size”

Value For Money4%

“Overpriced”

Durability3%

“Already broken :”

Advertised Vs Actual Product2%

“they definitely don't match the photo”

Moist/Dry2%

“Very Dry- unusable”

Product Condition2%

“Seemed old”

Texture/Consistency-Overall2%

“Muddy texture not smooth textured at all”

Ease Of Application2%

“this one just doesn't apply easily”

Top return reasons

Color57%

Advertised Vs Actual Product11%

Defective Material/Parts7%

Quality-Overall3%

Product Condition2%

Size-Overall2%

Functionality-Overall2%

Brightness/Shine/Glow2%