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Plopping Towel Curly Hair

Fail

Demand is soft, at -16.6% this quarter, so Plopping Towel Curly Hair is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$333K/yr541K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
65%top-5 click share · 12 brands · 24 sellers

Flapen Score

Plopping Towel Curly Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Plopping Towel Curly Hair is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plopping Towel Curly Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Plopping Towel Curly Hair 541K times last year and spent an estimated $333K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $333K a year.

Searches, last 12 months
541K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
2.8%
Market size, estimated
$333Ka year
Peak month
March1.7× the quietest month
Top search term
hair plopping wrap for curls112K searches a year

02 · Price

A sale here is worth $22.00.

Listings sell for $22.00 on average, from $6.03 to $38.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $22.00 that is $6K to $11K a year per listing.

Average price
$22.00inside the $15 to $100 sweet spot
Price range
$6.03–$38.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #51 within Hair Drying Towels. It carries 5,002 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
89%
Out of stock, average day
2.3%
Average rank
#51in Hair Drying Towels
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,002per listing
Listings tracked
18

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Plopping Towel Curly Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 140%
  • Brand 216%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Plopping Towel Curly Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Plopping Towel Curly Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair plopping wrap for curls112K/yr
  • plopping towel curly hair82K/yr
  • curly hair towel67K/yr
  • hair plop48K/yr
  • hair towel for curly hair37K/yr
  • hair plopping towel24K/yr
  • hair plopping wrap24K/yr
  • tshirt towels for curly hair20K/yr
  • tshirt hair towel17K/yr
  • moonstone seven hair plop14K/yr

Reviews and returns

What reviews say buyers love and hate about Plopping Towel Curly Hair

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
1.8%of orders come back
“It is too short”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plopping Towel Curly Hair questions

Answered from the same tracked data.