Is pleasures intense perfume estee lauder profitable to sell on Amazon United States?

The niche generates $33K/yr across 3 tracked products. 90-day search growth is +7.5%. Flapen's verdict: Skip it (36/100).

How competitive is the pleasures intense perfume estee lauder niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pleasures intense perfume estee lauder?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.0%.

When does demand for pleasures intense perfume estee lauder peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the pleasures intense perfume estee lauder niche?

Listings span $77.87–$99.31; the average listing price is $90.90 (sweet spot $15–$100). The average incumbent carries 7,124 reviews — the moat a new listing must climb.

pleasures intense perfume estee lauder

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$77.87–$99.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$90.90

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,124

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$33K

$33K/yr · 5K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, pleasures intense perfume estee lauder is a $33K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pleasures intense perfume estee lauder market data

Units sold / yr: 250–500; avg 100–250/product
Revenue / yr: $23K–$45K; units × avg price
Conversion rate: 7.1%
Avg BSR: #318
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Estée Lauder100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top pleasures intense perfume estee lauder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Este Lauder Pleasures Intense Eau de Parfum Spray with Notes of Peony Pink Tiger Lily & Jasmine | Perfumes for Women 3.4 Fl Oz

Estée Lauder$95.524.7★2,282 rev

Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 3.4 Fl Oz

Estée Lauder$99.314.7★9,545 rev

Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 1.7 Fl Oz

Estée Lauder$77.874.7★9,545 rev

Newest

by launch date

Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 1.7 Fl Oz

Estée Lauder$77.879,545 rev

15y ago

Este Lauder Pleasures Intense Eau de Parfum Spray with Notes of Peony Pink Tiger Lily & Jasmine | Perfumes for Women 3.4 Fl Oz

Estée Lauder$95.522,282 rev

23y ago

Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 3.4 Fl Oz

Estée Lauder$99.319,545 rev

23y ago

What buyers say about pleasures intense perfume estee lauder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“floral scent”

Durability8%

“lasts all day”

Advertised Vs Actual Product8%

“was exactly as advertized”

Quality-Overall4%

“Quality Product”

Color2%

“its color is clear”

Suitability Dry Skin2%

“It definitely lasts on the skin”

Allergies2%

“It's the only perfume that is good for me due to my allergies”

Value For Money2%

“Reasonable price & great delivery on Amazon”

Size-Overall1%

“the product is true to size”

What buyers complain about

Smell65%

“Smells totally different”

Value For Money10%

“Too pricey for the size”

Durability3%

“Low longevity”

Common questions

Is pleasures intense perfume estee lauder profitable to sell on Amazon United States?: The niche generates $33K/yr across 3 tracked products. 90-day search growth is +7.5%. Flapen's verdict: Skip it (36/100).
How competitive is the pleasures intense perfume estee lauder niche?: 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pleasures intense perfume estee lauder?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.0%.
When does demand for pleasures intense perfume estee lauder peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the pleasures intense perfume estee lauder niche?: Listings span $77.87–$99.31; the average listing price is $90.90 (sweet spot $15–$100). The average incumbent carries 7,124 reviews — the moat a new listing must climb.