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Pleasures Intense Perfume Estee Lauder

Fail

The top 5 products take 100% of clicks, so Pleasures Intense Perfume Estee Lauder is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$33K/yr5K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Pleasures Intense Perfume Estee Lauder against its category

The dotted line is the Beauty & Personal Care average. Past it, Pleasures Intense Perfume Estee Lauder is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pleasures Intense Perfume Estee Lauder market on Amazon at a glance

Shoppers on Amazon United States searched for Pleasures Intense Perfume Estee Lauder 5K times last year and spent an estimated $33K. One brand takes every click. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
7.1%
Market size, estimated
$33Ka year
Peak month
December2.1× the quietest month
Top search term
pleasures intense perfume estee lauder3K searches a year

02 · Price

A sale here is worth $90.90.

Listings sell for $90.90 on average, from $77.87 to $99.31. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 100 to 250 of them. At $90.90 that is $9K to $23K a year per listing.

Average price
$90.90inside the $15 to $100 sweet spot
Price range
$77.87–$99.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
100–250
Revenue per listing a year
$9K–$23K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #318 within Women's. It carries 7,124 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#318in Women's
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
7,124per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Pleasures Intense Perfume Estee Lauder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Pleasures Intense Perfume Estee Lauder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Pleasures Intense Perfume Estee Lauder

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Smell”
65%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells totally different”
A buyer, on “Smell”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Pleasures Intense Perfume Estee Lauder questions

Answered from the same tracked data.