Platinum Wig

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

1.0%

Market size, estimated

$28Ka year

Peak month

October3.0× the quietest month

Top search term

platinum wig30K searches a year

Listings sell for $37.16 on average, from $11.18 to $164.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $37.16 that is $0 to $4K a year per listing.

Average price

$37.16inside the $15 to $100 sweet spot

Price range

$11.18–$164.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

9.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,868 within Wigs. It carries 920 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

99%

Out of stock, average day

4.7%

Average rank

#1,868in Wigs

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

920per listing

Listings tracked

72

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months