Plated Serum

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months

514K

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

7.7%

Market size, estimated

$5.0Ma year

Top search term

revisions skincare143K searches a year

Listings sell for $126.41 on average, from $38.55 to $277.08. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $126.41 that is $158K to $190K a year per listing.

Average price

$126.41above the $15 to $100 sweet spot

Price range

$38.55–$277.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$158K–$190K

Returns

1.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #485 within Cleansers. It carries 881 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

10.9%

Average rank

#485in Cleansers

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

881per listing

Listings tracked

19

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

65 months