Plastic Headbands for Women

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months

395K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

6.2%

Market size, estimated

$203Ka year

Peak month

October1.4× the quietest month

Top search term

plastic headbands for women90K searches a year

Listings sell for $8.27 on average, from $4.33 to $13.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $8.27 that is $2K to $4K a year per listing.

Average price

$8.27under the $15 to $100 sweet spot

Price range

$4.33–$13.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #539 within Headbands. It carries 2,138 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#539in Headbands

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

2,138per listing

Listings tracked

30

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months