Plastic Hair Ties

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

10.6%

Market size, estimated

$83Ka year

Peak month

September10.7× the quietest month

Top search term

plastic hair ties65K searches a year

Listings sell for $6.02 on average, from $2.67 to $9.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $6.02 that is $2K to $3K a year per listing.

Average price

$6.02under the $15 to $100 sweet spot

Price range

$2.67–$9.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$2K–$3K

Returns

0.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Elastics & Ties. It carries 21,139 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#58in Elastics & Ties

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

21,139per listing

Listings tracked

32

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months