Is plastic hair ties profitable to sell on Amazon United States?

The niche generates $83K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (47/100).

How competitive is the plastic hair ties niche?

19 brands and 64 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in plastic hair ties?

Top complaints mined from reviews: Durability, Size-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.9%.

When does demand for plastic hair ties peak?

Demand peaks in Sep; the busiest month runs 10.7× the quietest.

What does it cost to enter the plastic hair ties niche?

Listings span $2.67–$9.80; the average listing price is $6.02 (sweet spot $15–$100). The average incumbent carries 21,139 reviews — the moat a new listing must climb.

plastic hair ties

Skip it

Prices mostly outside the sweet spot ($2.67–$9.80) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Market size

Bad$83K

$83K/yr · 129K searches

Avg price

Bad$6.02

avg listing price — sweet spot $15–$100

Review moat

Bad21,138.84

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$2.67–$9.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, plastic hair ties is a $83K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

plastic hair ties market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $75K–$90K; units × avg price
Conversion rate: 10.6%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

25%

GOODY30%
Teenitor19%
Kitsch11%
auroray5%
HOYOLS5%
Teqifu4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +2.8% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 10.7×

Open Trend

Top plastic hair ties search terms

plastic hair ties65K/yr +10.3%12.0% conv.
braid hair ties16K/yr +28.5%5.0% conv.
hair ties plastic10K/yr +8.1%9.7% conv.
bubble braid hair ties7K/yr +71.0%4.6% conv.
plastic rubber bands for hair9K/yr +3.9%8.6% conv.
coated fabric elastic hair ties8K/yr -68.4%7.6% conv.
hair ties elastics bands5K/yr +37.9%7.3% conv.
ouchless rubber bands for hair3K/yr +8.8%7.7% conv.
strong elastic hair ties3K/yr +24.4%3.9% conv.
braid ties3K/yr +7.1%7.5% conv.

All search terms

Top plastic hair ties products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Teenitor Clear Elastic Hair Bands 2000pcs Mini Hair Rubber Bands Hair Ties Soft Hair Elastics Ties 2mm in Width and 30mm in Length

Teenitor$6.164.5★32,961 rev

Goody Ouchless Forever Polyband Hair Ties 150 Ct Clear Elastic Bands Easy Glide Ultra-Strong Hold Styling Accessories for Women & Men Secure Hold Ridge Design All Hair Types

GOODY$3.754.3★4,853 rev

Goody Ouchless Polyband Hair Ties - 250 Ct Clear Latex Hair Bands for Womens Hair Easy Glide Ultra-Strong Hold Hair Accessories for Women & Men Secure Hold Ridge Design All Hair Types

GOODY$3.854.4★21,507 rev

Goody Kids Ouchless Polyband Hair Ties 500 Ct Assorted Colors (Glitter) Latex Elastic Bands Easy Glide Ultra-Strong Hold Accessories for Girls & Boys Secure Hold Ridge Design All Hair Types

GOODY$3.924.4★21,507 rev

Kitsch Spiral Hair Ties for Women Coiled Plastic Hair Ties No Damage Ponytail Holders for Thick and Thin Hair Creaseless and Dent-Free Phone Cord Style | Ideal Gifts for Women - Brunette 8 Pcs

Kitsch$7.244.5★86,768 rev

Newest

by launch date

[Made in Korea] PONIIBAND Non-Toxic & Safe 2000pcs 0.8-Inch Clear Elastic Hair Bands - Ouchless Mini Small Rubber Bands for Kids Girls Hair Ties Oeko-Tex Certified Snag Free TPU Ponytail Holders

PONIIBAND$6.5495 rev

6mo ago

Cosy Companions 100x Clear Hair Elastics Clear Rubber Bands For Hair Ties For Thin Hair Mini Plastic

Cosy Companions$3.015,115 rev

7mo ago

Gimme Beauty No Snag Braid Ends - Seamless Nylon & Spandex Hair Ties for Braids - No-Snag Gentle Hold Design - Zero-Dent Daily Hair Accessories - 25 Pack Dark Brown

GIMME$7.9486 rev

1y ago

Heliums Extra Small Hair Ties No Damage - Dark Brown - Mini 0.7 Inch Tiny Soft Seamless Hair Bands for Toddlers Braids Kids Ponytails- 40 Count

Heliums$8.21811 rev

1y ago

Auroray 32 Colors Small Hair Rubber Bands with 16 Styling Tools 2000 Pcs Elastic Girl Baby Hair Ties Mini Bands with Elastic Cutter Hair Accessories Xmas Stuff for Girls Baby Toddlers Kids

auroray$9.803,654 rev

2y ago

What buyers say about plastic hair ties

What buyers praise and complain about, mined from review topics.

What buyers love

Stretchability/Expandability/Elasticity12%

“have good elasticity”

Durability12%

“they do not break”

Quality-Overall12%

“Great variety”

Color9%

“Colors are beautiful”

Value For Money8%

“Good Deal”

Suitability Straight Hair7%

“These are the perfect size for my very fine straight hair”

Ease Of Use7%

“easy to learn how to use”

Advertised Vs Actual Product5%

“As advertised”

Hair Styling4%

“Great hair accessory”

Suitability Curly Hair3%

“Perfect size for thick curly hair”

What buyers complain about

Durability30%

“Broke after a month”

Size-Overall11%

“Too big”

Stretchability/Expandability/Elasticity10%

“No stretch”

Quality-Overall9%

“These are low quality”

Suitability Short Hair4%

“My hair is very short”

Strength4%

“not sturdy”

Value For Money3%

“Outrageously overpriced - look elsewhere for much cheaper ones”

Hair Related3%

“fall out of my hair”

Damage/Burn Hair2%

“Break after a little bit in hair”

Suitability Long Hair2%

“Tends to get very tangled in my long hair”

Top return reasons

Size-Overall39%

Suitability Long Hair17%

Advertised Vs Actual Product6%

Stretchability/Expandability/Elasticity5%

Quality-Overall4%

Durability3%

Suitability Short Hair3%

Material Quality3%

Value For Money2%

Color2%

Common questions

Is plastic hair ties profitable to sell on Amazon United States?: The niche generates $83K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (47/100).
How competitive is the plastic hair ties niche?: 19 brands and 64 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in plastic hair ties?: Top complaints mined from reviews: Durability, Size-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.9%.
When does demand for plastic hair ties peak?: Demand peaks in Sep; the busiest month runs 10.7× the quietest.
What does it cost to enter the plastic hair ties niche?: Listings span $2.67–$9.80; the average listing price is $6.02 (sweet spot $15–$100). The average incumbent carries 21,139 reviews — the moat a new listing must climb.